Baidu: Beating Google at Its Own Game
Competitive advantage and sustainability
* 60% market share, double that of Google Inc. in China
* First mover advantage- developed a search engine that provided information in local Chinese languages
* Offers searches in Chinese
Q1) For this question, we will take a deep dive internal analysis of Baidu.
Firstly, let us take a look at tangible resources. Under this category, we have financial resources, organizational resources, physical resources and technological resources.
Financial resources [Tangible]
In 2007, B
Table of Contents Title Page Copyright Page Dedication PREFACE PART ONE - Different Planets CHAPTER ONE - Messing with the Magic
PART TWO - The Google Story CHAPTER TWO - Starting in a Garage CHAPTER THREE - Buzz but Few Dollars CHAPTER FOUR - Prepping the Google Rocket CHAPTER FIVE - Innocence