Minimal advertising, still high level of brand awareness through company’s public relations and global marketing programs.
Faced the challenge of translating and maintaining the success of a niche Asian hospitality brand into various market segments on a global scale
Trees for Life - Grow a Tree (Fourth Project)
Author: Zhou Yun, Chinese Research Academy of Environmental Sciences
Consortium Member: Green Earth Volunteers (China)
Status: Funded and Ongoing Budget: $1430 Collected: $1430 Needs: $0
Result: To continue this education and...