• Wedding Service Industry Study (Sh, Cn)
    Wedding service industry study Wedding is a dream, wedding is an experience and wedding is also a trouble for newlyweds. Fortunately, with the assistance of the wedding service companies, new couples are being able to enjoy the whole process without troublesome bagatelles. Here, we would like to...
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  • Marketing Plan
    2.0 Introduction Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia. OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars r...
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  • Marketing: B2B vs B2C
    Marketing Defined: B2C vs. B2B Marketing Many might say that marketing is marketing no matter to whom or through what medium a company attempts to market their products or services. And to some extent this might be correct. This paper will look to define marketing from a business-to- consu...
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  • Marketing Audit Project/Keebler Company
    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person's stated preferences and mood. Mor...
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  • Scenario Us Auto
    SCENARIO: USAUTO COMPANY OVERVIEW USAuto A former frontrunner in car manufacturing, USAuto now struggles to maintain a foothold in the industry it helped pioneer. Its old line plant assets are outdated, and labor contracts negotiated in the company's heyday have ensured that inflated labor co...
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  • Marketing Tool
    Banking Industry Marketing Tools and Customer Service Evaluation One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how import...
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  • Marketing Mix
    Marketing Mix Owning a business, working for a multi-million dollar company, or working for non-profit organization marketing is an important aspect. Marketing is a broad subject that can be defined by many people in different definitions. How does an organization tackle marketing and where would...
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  • Us Auto
    US Auto Gap Analysis USAuto is a pioneer in the auto industry. They currently have the first hybrid engine in the patent process. Unfortunately, high labor costs in the U.S. have hurt them financially. This has caused a problem for USAuto financially. They have realized that they need to turn t...
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  • Defining Marketing Paper
    Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your...
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  • Tata Nano - Strategy, Impact on the Automobile Industry
    Cost Management and Strategy used The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $25...
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  • Automotive Industry/ Economic Theory
    Automotive Industry ECONOMIC THEORY Automotive Industry In the automotive industry there are many factors and policies that affect the automotive industry and its performance. The following topics and their impacts on the automotive industry are as follows: • Supply and Demand (Sales) • No...
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  • Marketing Defined
    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of diffe...
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  • A Firm Idea Of How Marketing Works
    B2B and B2C Marketing In this paper a firm idea of how marketing works for B2B as well as B2C sites. Although the two entities differ, the overall marketing strategy is the same in theory. "In marketing to other businesses or individuals one of the most important things is to establish good relatio...
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  • Marketing in Tourism
    Marketing in Tourism * A definition of marketing, as described by the Chartered Institute Of Marketing “Marketing is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably.” Chartered Institute Of Marketing * The components...
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  • Faults of the Industry
    The Walls Fall Down: An Industry Headed Towards the way of the Romans The Music industry's current approach to business is misled and does not follow the basic fundamentals of sales and customer satisfaction. The customer's always right. Seems simple enough, doesn't it? I've held positions in...
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  • Marketing Analysis
    1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover's current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy...
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  • The Global Pharmaceutical Industry
    The Global Pharmaceutical Industry In the pharmaceutical industry market segments can be found depending on the criteria used. For example, geographically there are three main market segments (the Triad accounting for 80% and with the strongest growth): The United States of America, Europe and Ja...
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  • Marketing Mix
    The Marketing Mix Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has cla...
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  • Automobile Industry in China and India
    Table of Contents Introduction 3 1 The Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17...
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  • Kudler Foods Marketing Analysis
    Running head: Kudler Foods Marketing Analysis Kudler Foods Marketing Analysis University of Phoenix MBA502 Kudler Foods Marketing Analysis Kudler Foods is a small independent grocer with three stores in northern San Diego County. Kudler Foods specializes in providing unique and high quali...
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