• Toyota Marketing Mix 4 P's
    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of m
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  • The Car Industry
    The Automotive Industry! (http://www.plunkettresearch.com/Industries/AutomobilesTrucks/tabid/76/Default.aspx) In the U.S., the 2007 market was approximately 15.9 million cars and light trucks sold, down from about 16.5 million the previous year. Production in North America, during 2006, including c
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  • Us Auto
    US Auto Gap Analysis USAuto is a pioneer in the auto industry. They currently have the first hybrid engine in the patent process. Unfortunately, high labor costs in the U.S. have hurt them financially. This has caused a problem for USAuto financially. They have realized that they need to turn t
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  • Ford Hybrid Marketing Plan
    Introduction The push for green cars comes from people looking for ways to lessen their impact on the environment and become less dependent on oil. The research into alternative and more efficient energy is ongoing, but there is technology available for those who are willing to help. At the ind
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  • Industry Analysis of the Car Industry
    Overview of Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France, with the invention of a three-wheeler that was powered by steam (Gale, 2003). Then in 1800’s the first internal combust
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  • Wedding Service Industry Study (Sh, Cn)
    Wedding service industry study Wedding is a dream, wedding is an experience and wedding is also a trouble for newlyweds. Fortunately, with the assistance of the wedding service companies, new couples are being able to enjoy the whole process without troublesome bagatelles. Here, we would like to
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  • Strategic Alliances in the Chinese Automobile Industry
    Strategic alliances in the Chinese automobile industry Italo Andres Sanhueza Student ID: 2007950305 5/23/2008 International Business (BUSS313) Professor Manns
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  • Ferrari: Marketing
    Ferrari: Background (Majority extracted directly from http://en.wikipedia.org/wiki/Ferrari) History of Ferrari Ferrari is a name that is synonymous with high performance cars, both on the raceway and on the motorway. Building fine and exotic cars in a category that most car enthusiasts wou
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  • U.S Auto Industry's Market Share and Fluctuations
    U.S Auto Industry's Market Share and Fluctuations The U. S. auto industry's share of the market has experienced fluctuations over the past 50 years. These fluctuations have been caused by many reasons, but some of the main reasons include quality, price, and foreign competition. The Ford Motor Com
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  • The Used Car Industry
    The Used Car Industry In the past 30 years, the United States auto industry has gone through many changes. In order to stay competitive with a foreign market, constantly threatening to eat away at profits, the American auto industry has had to respond by being flexible and adapt itself to this new
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  • Japanese Auto Manufacturing
    The Road to Japanese Automobile Manufacturing Dominance Japan was devastated at the end of World War Two. Although the automobile industry wasn't as heavily hit as some of the other industries, there were some severely hindering effects on production. Steel and other materials were difficult to o
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  • Marketing Analysis
    1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover's current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy
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  • Auto Insurance: Factors Affecting Operational Level of Planning
    Auto Insurance: Factors Affecting Operational Level of Planning Team C University of Phoenix MGT330 Orlando Rivero June 20, 2005 Auto Insurance: Operational Level of Planning The insurance industry is affected by many economic factors. In an attempt to better understand the operational
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  • Defining Marketing Paper
    Marketing Paper Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your
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  • Marketing Mix
    The Marketing Mix Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has cla
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  • Marketing Tools
    Marketing Tools for Companies in the Travel Industry Marketing very easily determines a company's success. It is the basis from which a company gains a clientele and longevity. It is the very offering of a company's goods or services. Each company must ascertain which marketing techni
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  • Understanding Marketing
    Understanding Marketing Ben Yoder July 15, 2006 AIU Online Abstract A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong cu
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  • The Evolution Of The Automotive Industry
    Introduction The evolution of the automotive industry has been influenced by various innovations in fuels, vehicle components, societal infrastructure, and manufacturing practices, as well as changes in markets, suppliers and business structures. Currently, the major competitors within th
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  • Value Added Dealers (Auto)
    Value added dealers Automobile dealers are front line of customer service in the auto industry yet it is something that manufactures often have too little control of. It was not until Toyota developed the Lexus brand in America did we understand how much dealers can affect the perceived value of a
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  • Automotive Industry
    Economic Overview of the Automotive Industry Western International University ECO 301 Economic Theory The automotive industry is without a doubt an industry that has massive implications relating to the United States economy as well as affecting every American household. Shifts in the supply
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