• Genural Insurance
    Indian General Insurance Industry- Auto Insurance | | 6 | Suggestions & Findings | | 7 | Conclusion | | 8 | Bibliography | | EXECUTIVE SUMMARY The project is about the study conducted on Indian General Insurance Industry, in particular with the Auto Insurance segment of general insurance...
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  • Auto 2 Wheeler Industry India
    Historical background 2.2.1 Global scenario 2.2.2 Domestic scenario 2.2 Current scenario 2.3 Auto component industry 2. Industry analysis 3.4 Environment scanning 3.5.3 External * General environment * Pest analysis * Task environment ...
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  • Bajaj Project Report
    A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment...
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  • Principle Marketing
    2.3 learning outcome: Target-Market Strategies: Choosing the Number of Markets to Target Henry Ford proved that mass marketing can work—at least for a while. Mass marketing is also efficient because you don’t have to tailor any part of the offering for different groups of consumers, which is more...
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  • Auto-and-Auto-Ancillaries-Sector-in-India
    A BRIEF REPORT ON AUTO AND AUTO ANCILARIES IN INDIA March, 2013 A brief report on Auto & Auto An n ncillaries in India     1. OV VERVIEW OF AU W UTO IND DUSTRY rrent Status s Cur 1.1 an y, ve occupies a p prominent pl lace. Due to o On the canvas of the India economy...
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  • Difference Between 2 Auto Mobile Industry
    8weeks Sampling technique: Average method technique. Sampling frame: 45-50 People. OBJECTIVES OF THE STUDY The present study of the marketing strategy of the Maruti Suzuki (Pvt.) Limited revolves around the following broad objectives: i) To study the evolution and growth of the Maruti...
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  • Strategy
    Automobile Industry in India | | Last Updated: April 2013 | | | | IntroductionThe Indian automotive industry has emerged as a 'sunrise sector' in the Indian economy. India is emerging as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer...
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  • Paint Industry
    Indian Paint Industry Description: The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry. This report...
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  • Revised Synopsis
    Revised Synopsis on ANALYSIS OF CONSUMER BEHAVIOUR WITH REFERENCE TO THE PREFERENCE OF AUTOMOBILE PRODUCT (A CASE STUDY OF SMALL CAR SEGMENT) For the Ph.D. in Commerce Submitted to The Deptt. Of Economic Administration & Financial Management ...
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  • Hero Honda Strategy Report
    TWO WHEELER INDUSTRY HERO HONDA in partial fulfillment for the course on competition & strategy submitted to ------------------------------------------------- On March 24, 2008 Indian Institute Of Management, Bangalore Table of Contents 1. The Indian Two-Wheeler Industry 2 1.1 Origins...
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  • Comparitive Analysis of Hyundai and Santro
    teaching and non-teaching staff and others who have directly and indirectly helped in the successful completion of the project 2 Index • Car Industry • Sales Trend of Cars In India • Hyundai – Company Profile • Literature Review • Santro Xing o Pricing Strategy o Place o Promotion • STP – Hyundai...
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  • Consulting Case
    by Green Lantern, a leading battery manufacturer globally who has recently entered India, to review their small but growing distribution network for auto batteries and improvise it for increasing their market share in India. ---------------------------------------------------------------------------...
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  • Maruti Suzuki
    INTRODUCTION TO AUTOMOBILE INDUTRY IN INDIA The Indian automobile is divided into four segments – two wheelers(mopeds,scooters, motocycle, electric two wheelers, passenger vehicles (cars, utility vehicles, multi-purpose vehicles) , commercial vehicles (light and medium – heavy vehicles), and three wheelers...
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  • marketing plan
     Marketing Plan Outline and Commentary For Business Year 2014 Hybrid Brand Car Plan Contents Comments/Discussion Table of Contents List the sections and pages in a table of contents. Executive Summary 1 Page This is a summary of the key issues facing the business, the key objectives...
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  • Marketing Strategy for a Competitor to Counter the Nano Juggernaut
    car at the world auto expo has created quite a flutter. Tata is going to launch the 1 lakh car in September. The Tata with their rich heritage are known for keeping promises and a quality product is expected from them. This has posed quite a threat to various segments of the industry. The high priced...
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  • Marketing
    opportunity for people to escape poverty and improve their lives. We foster sustainable economic growth in developing countries by supporting private segment development, mobilizing private capital, and providing advisory and risk mitigation services to businesses and governments. This report was commissioned...
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  • Project on Minda Auto Care
    queries@mindaautocare.com 2. NATURE OF THE ORGANIZATION The Rs 3000 Cr Minda Group today is one of India's leading auto component manufacturers, supplying a wide range of products to OEM’s in India as well as globally. The Group has collaborations & Joint Ventures with...
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  • Tata Nano Case Analysis
    companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-size car and mini-truck. In May 2008, the Tata group acquired Ford Motor’s British...
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  • Customer
    [pic] Date: 23rd March 2011 BAJAJ AUTO LTD- RIDING TOWARDS DARKNESS Bajaj Auto Ltd, the 2nd largest manufacturer of two-wheelers in India, reported less growth compared to its peers, with production constraints, diminishing brand image and market acceptance, coupled with detoriating quality...
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  • Marketing Communications Ford
    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social...
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