• Bajaj Project Report
    A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment...
    Premium 6371 Words 22 Pages
  • Airtel
    Venkat Tangaturi Joseph George PGCBM 22 PULSAR – PHOENIX OF THE BAJAJ’S Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. A dream ride for many of the Indian youngsters, which rode Bajaj on a success rope for over a decade. * What made Pulsar connect to the...
    Premium 3148 Words 12 Pages
  • Market Segmentation and Product Positioning
    Assignment One: Market Segmentation and Product Positioning Marketing Management: MKT 500 16 January 2012 Identifying the marketing segment for the product and explain why this segment was selected. A market segment as stated by Lacobucci 2010 is a group of customers that shares similar...
    Premium 1324 Words 5 Pages
  • Paint Industry
    Indian Paint Industry Description: The Indian paint industry has come a long way from the days when paints were considered a luxury item. Today the awareness level on preventing corrosion through paints is relatively high, a development that should be a huge boost to the paint industry. This report...
    Premium 951 Words 4 Pages
  • Difference Between 2 Auto Mobile Industry
    8weeks Sampling technique: Average method technique. Sampling frame: 45-50 People. OBJECTIVES OF THE STUDY The present study of the marketing strategy of the Maruti Suzuki (Pvt.) Limited revolves around the following broad objectives: i) To study the evolution and growth of the Maruti...
    Premium 3062 Words 14 Pages
  • Hero Honda Strategy Report
    TWO WHEELER INDUSTRY HERO HONDA in partial fulfillment for the course on competition & strategy submitted to ------------------------------------------------- On March 24, 2008 Indian Institute Of Management, Bangalore Table of Contents 1. The Indian Two-Wheeler Industry 2 1.1 Origins...
    Premium 3616 Words 15 Pages
  • Principle Marketing
    2.3 learning outcome: Target-Market Strategies: Choosing the Number of Markets to Target Henry Ford proved that mass marketing can work—at least for a while. Mass marketing is also efficient because you don’t have to tailor any part of the offering for different groups of consumers, which is more...
    Premium 739 Words 2 Pages
  • Strategy
    Automobile Industry in India | | Last Updated: April 2013 | | | | IntroductionThe Indian automotive industry has emerged as a 'sunrise sector' in the Indian economy. India is emerging as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer...
    Premium 3704 Words 11 Pages
  • marketing plan
     Marketing Plan Outline and Commentary For Business Year 2014 Hybrid Brand Car Plan Contents Comments/Discussion Table of Contents List the sections and pages in a table of contents. Executive Summary 1 Page This is a summary of the key issues facing the business, the key objectives...
    Premium 1463 Words 7 Pages
  • Comparitive Analysis of Hyundai and Santro
    teaching and non-teaching staff and others who have directly and indirectly helped in the successful completion of the project 2 Index • Car Industry • Sales Trend of Cars In India • Hyundai – Company Profile • Literature Review • Santro Xing o Pricing Strategy o Place o Promotion • STP – Hyundai...
    Premium 5448 Words 21 Pages
  • Auto-and-Auto-Ancillaries-Sector-in-India
    A BRIEF REPORT ON AUTO AND AUTO ANCILARIES IN INDIA March, 2013 A brief report on Auto & Auto An n ncillaries in India     1. OV VERVIEW OF AU W UTO IND DUSTRY rrent Status s Cur 1.1 an y, ve occupies a p prominent pl lace. Due to o On the canvas of the India economy...
    3560 Words 39 Pages
  • Revised Synopsis
    Revised Synopsis on ANALYSIS OF CONSUMER BEHAVIOUR WITH REFERENCE TO THE PREFERENCE OF AUTOMOBILE PRODUCT (A CASE STUDY OF SMALL CAR SEGMENT) For the Ph.D. in Commerce Submitted to The Deptt. Of Economic Administration & Financial Management ...
    Premium 9710 Words 34 Pages
  • Project on Minda Auto Care
    queries@mindaautocare.com 2. NATURE OF THE ORGANIZATION The Rs 3000 Cr Minda Group today is one of India's leading auto component manufacturers, supplying a wide range of products to OEM’s in India as well as globally. The Group has collaborations & Joint Ventures with...
    Premium 9534 Words 34 Pages
  • Marketing Strategy for a Competitor to Counter the Nano Juggernaut
    car at the world auto expo has created quite a flutter. Tata is going to launch the 1 lakh car in September. The Tata with their rich heritage are known for keeping promises and a quality product is expected from them. This has posed quite a threat to various segments of the industry. The high priced...
    Premium 1298 Words 5 Pages
  • Maruti Suzuki
    INTRODUCTION TO AUTOMOBILE INDUTRY IN INDIA The Indian automobile is divided into four segments – two wheelers(mopeds,scooters, motocycle, electric two wheelers, passenger vehicles (cars, utility vehicles, multi-purpose vehicles) , commercial vehicles (light and medium – heavy vehicles), and three wheelers...
    Premium 373 Words 2 Pages
  • Consulting Case
    by Green Lantern, a leading battery manufacturer globally who has recently entered India, to review their small but growing distribution network for auto batteries and improvise it for increasing their market share in India. ---------------------------------------------------------------------------...
    Premium 465 Words 2 Pages
  • Tvs Motors
    Company Profile  Milestones of the Company  The Major Products  Research Methodology  Group Companies  Company at Present and in Future  Marketing Strategies adopted by TVS  Conclusion  Bibliography EXECUTIVE SUMMARY Ever since man evolved into social animal he felt the need for “Transportation...
    Premium 5737 Words 19 Pages
  • Marketing Communications Ford
    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social...
    Premium 3558 Words 13 Pages
  • Kutchina Strategy
    appliances under the brand name Kutchina in 2000. It is the first to have introduced auto clean technology. Since then, the company has made quite a good name in North-Eastern India. In the kitchen appliances segment, Kutchina has a market share of 65 per cent in the Northeast. In Bengal, they are the...
    Premium 2555 Words 9 Pages
  • Customer
    [pic] Date: 23rd March 2011 BAJAJ AUTO LTD- RIDING TOWARDS DARKNESS Bajaj Auto Ltd, the 2nd largest manufacturer of two-wheelers in India, reported less growth compared to its peers, with production constraints, diminishing brand image and market acceptance, coupled with detoriating quality...
    Premium 1053 Words 4 Pages