• Uae Automotive News
    . Major auto sector players in the country told Khaleej Times that 2012 recorded strong growth — from 20 per cent to more than 30 per cent. Majority of them expect a significant double-digit growth for this year as well. Growth in 2012 Top executives of auto industry say the sector also...
    Premium 1003 Words 5 Pages
  • Auto 2 Wheeler Industry India
    auto component industry in India and has around 500 registered members. * The Auto components industry is predominantly divided into the following segments: CURRENT SCENARIO: * The total sale of two wheelers in India has touched a figure of 7.86 million units by March, 2007, up 11.42...
    Premium 4836 Words 20 Pages
  • Market Segmentation and Product Positioning
    particular market segment at which a marketing campaign is focused. Lacobucci stated the first perspective is assessing segments to target is a view of the segment themselves, and the primary concern is the segment be profitable. There have been segments targeted in the industry that will be the most...
    Premium 1324 Words 6 Pages
  • Bajaj Project Report
    . During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed...
    Premium 6371 Words 26 Pages
  • Marketing Strategy for a Competitor to Counter the Nano Juggernaut
    posed quite a threat to various segments of the industry. The high priced cars that fall in the large car segment have the image of premium cars and are largely unaffected by this. However, the small and medium segment cars, which were previously among the lowest priced cars in the market, do have a...
    Premium 1298 Words 6 Pages
  • Project Report
    industries in India.   To study the market research of the automobile industries.  To study the distribution and marketing strategy adopt by automobile industries.  To enhance our analytical skills in the field of practical application of Marketing “The marketer’s watchwords are...
    Premium 15119 Words 61 Pages
  • marketing plan
    reports about the company including its sales, and outlook. Industry Information 2-3 Pages This section provides detailed information on the U.S. Auto market. You will need to do research to find this information. 1. U.S. Vehicle sales for each of the last three years. If you can get sales by...
    Premium 1463 Words 6 Pages
  • Strategy
    Production (in Numbers), 2000-01 to 2005-06 Table 11-1: Projected Figures of Indian Automotive Industry (2003-04 to 2009-2010) Table 14-1: Domestic Sales Segment wise Growth in Automobile Industry Table 14-2: Financial Snapshot for the Sector (Q 2 2005 & 2006) Table 14-3: Company-wise Auto Sales...
    Premium 1769 Words 8 Pages
  • Customer
    expansion of competitors, unsatisfactory quality of product and negligible marketing promotion strategy of Bajaj with decreasing market share signifies its downfall in auto industry. On the domestic front, Bajaj Auto sold 1.75 lakh units of two wheelers. Consolidating the overall two wheelers sold...
    Premium 1053 Words 5 Pages
  • Strategy Report on Bajaj Pullsar
    1/12/2010 | Product Progress Report To: Prof. Srikantan By: Manikanteswer Bathi Babu Madhu vani Vinay B V Rohit BAJAJ PULSAR | Marketing Management & Analysis | Introduction: Bajaj Pulsar launched in a year 2001 has been the biggest success of the two wheeler industry in...
    Premium 1889 Words 8 Pages
  • Project on Minda Auto Care
    presence in auto components after market. 1.3. Companys vision and mission 1.3.1 VISION To be most dynamic marketing and distribution organization in the aftermarket of automotive component industry in India and to create an efficient service organization for our customer’s delight and...
    Premium 9534 Words 39 Pages
  • Auto Service
    powerful driver of recovery," according to the report. However, the auto repair franchise market is faring better than other segments. "The auto market, especially the aftermarket, has done pretty well when it comes to consumer spending because consumers have been spendingmore to fix up their cars and...
    Premium 1122 Words 5 Pages
  • Fnal paper of VW
    In order to strengthen Volkswagen’s market share in the US auto market, an in-depth analysis of the major competitors in the US automotive manufacturing industry is required. “It is the goal of the Group to offer attractive, safe and environmentally sound vehicles which are competitive on an...
    Premium 3041 Words 13 Pages
  • Airtel
    performace oriented bikes? In the course of this literature, we will answer all the above questions, and throw some light on the success story of Pulsar, evoulution of Pulsar, marketing strategies Bajaj has employed to promote their product and much more. History of Bajaj Bajaj Auto Limited is India's...
    Premium 3148 Words 13 Pages
  • Bikes
    . HISTORY OF INDUSTRY DEVELOPMENT IN INDIA: The Indian two wheeler industry made a small beginning in the early 50s when Automobile Product of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In 1948 Bajaj auto began trading in imported...
    Premium 5958 Words 24 Pages
  • Kutchina Strategy
    retail marketing- selling through mass retail outlets via distributors and branches. USP for Kutchina chimneys: India’s first Third-generation dry auto-clean technology Price Range: Normal Range: INR 6000 to INR 30000 Premium Range: INR 40000 to INR 60000 Target group: As depicted in the promotions and...
    Premium 2555 Words 11 Pages
  • Bajaj Pulsar Market Study
    150 cc + performance bike segment. More than that, this brand changed the fortune of Bajaj Auto Ltd. Brand owned by Bajaj Auto IndiaDeveloped by- •Product engineering division of Bajaj Auto •Japanese design house Tokyo R&D Before the introduction of thePulsar, Indianmotorcycle market trend was...
    Premium 3865 Words 16 Pages
  • Bajaj vs Lml
    can conclude that , Bajaj Auto through some proper marketing mix of STP (segmentation ,targeting, positioning) of the product and brand positioning was able to transform itself from a player in the scooter industry to a major player in the whole two & three wheeler segment comprising of motorbikes, scooters and auto. While LML failed miserably in doing the same and thus had to bow out of the motor bike industry. |...
    Premium 3680 Words 15 Pages
  • Globalizaiton
      that  Hyundai’s  imported  cars  are  mostly  of  top  grade,  which  are  hard  to  produce  locally  due  to  the  incapability  of  suppliers.  Marketing stage: With a relatively shorter history of making car, Hyundai is labeled as  cost­effective cars in the entry segment of the whole industry...
    Premium 26351 Words 106 Pages
  • Revised Synopsis
    automobile market and Industries. In the 1950s, the arrival of TATA motors, Bajaj auto, and Mahindra and Mahindra(MM) led to steadily increasing automobile production in India, while the 1960s witnessed the establishment of two and three wheeler industry in India. However, the automotive industry...
    Premium 9710 Words 39 Pages