• Cognitive Dissonace
    latitude of rejection" (p.464). Within self-perception theory, attitude is seen as part of a congruence process; dissonance theory is seen as a process that attempts to characterize and define differences and inconsistencies. Conclusion Cognitive dissonance and self perception theories...
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  • Fuck You
    attitudes 2) Self-Perception Theory (Bem, 1972) We look at our own behavior (as an outside observer would) and attribute our behavior to dispositions or attitudes. Do you like this band? Is a discussion upsetting you ? Do you like pancakes? Self-Perception Theory Ex. The experimenter offers...
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  • cognitive dissonance
    major revision to Festinger's original theory was proposed by Bem (1967), whose theory of self-perception has provided an alternative interpretation of cognitive dissonance phenomena. He challenged the assumption that it is the discomfort caused by a threat to the self-concept that motivates people...
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  • Attitudes
    led to a great number of revisions of the theory. Alternatives such as Bem’s self-perception theory (Bem, 1967, 1972) argue that the effects of dissonance were not the result of motivation to reduce the psychological discomfort produced by cognitive dissonance, but were due to non-motivational...
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  • Felicia Mccaw's Notes
    Effect Sleeper Effect Attitude Attitude Cognitive Consistency Cognitive Consistency Cognitive Dissonance Cognitive Dissonance Self-Perception Theory Self-Perception Theory Theory of Planned Behavior Theory of Planned Behavior Page 6 1. What are attitudes? An attitude is a positive or...
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  • Imc Google
    behavior. It is a good beginning point for a discussion of attribution. o Suggests that attitudes develop as consumers look at and make judgements about their own behavior. o To appreciate the complexity of self-perception theory, it is useful to distinguish between internal and external...
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  • Ob Testplan Attitudes
    incompatibility between two or more attitudes or between behavior and attitudes is termed: a. self-perception. b. cognitive dissonance. c. self-fulfilling prophecy. d. rational decision making. (b; Easy; p. 73) 43. The theory of cognitive dissonance was proposed...
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  • Learning Diary
    v/s Feminity * Uncertainty avoidance * Long term v/s Short term orientation * Indulgence v/s Restraint * Cognitive Dissonance * Perception & Attention I learnt the importance of correct perception. I also learnt about the various factors involved in perception viz. object...
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  • Consumer-Behavior-Attitude
    Competitors’ Brands………………………. The Elaboration Likelihood Model……………………………………….. 3. Behavior Can Proceed or Follow Attitude Formation…………………… Cognitive Dissonance Theory…………………………………………… Attribution Theory……………………………………………………….. Self-Perception Theory…………………………………………… Attributions towards Others...
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  • Cognitive Dissonance
    Theory of Cognitive Dissonance Contents Introduction to the Theory of Cognitive Dissonance…………………………………………………………..3 Theories and Research in Cognitive Dissonance………………………………………………………………….4 Cognitive Dissonance - Driving the Escalation of Commitment...
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  • psyc
    unpleasant tension state known as cognitive dissonance arises. People are motivated to reduce the dissonance and do so by changing old, or adding new, cognitions to eliminate the inconsistency. One of the earliest tests of cognitive dissonance theory and possibly the first systematic demonstration of self...
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  • Phycology
    , think about, and talk about| 2.|In order to analyze how people explain others' behavior, Fritz Heider developed:| A)|cognitive dissonance theory.| B)|impression management theory.| C)|social exchange theory.| D)|attribution theory.| E)|self-disclosure theory.| 3.|Victor explains that...
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  • Consumer Behaviour
    process of making inferences about one's own or another's behavior is a major component of attitude formation and change. Self-Perception Theory: Self-Perception theory is individuals' inferences or judgments as to the causes of their own behavior are a good beginning point for a discussion of...
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  • Attitudes - Definitions of Attitude
    components of an attitude (including belief and behavior) are at odds an individual may adjust one to match the other (for example, adjusting a belief to match a behavior).[18] Other theories include balance theory, origincally proposed by Heider (1958), and the self-perception theory, originally...
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  • Summary Communication Theory
    . Daryl Bem believes that self-perception is a much simpler explanation of attitude change than cognitive dissonance is. 21. His version of the $1/$20 experiment supports his contention.  22. Bem suggests that cognitive dissonance does not follow the rule of parsimony. Y...
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  • Xbox
    commitment, consistency principle and cognitive dissonance theory, self-perception theory, social judgment theory, and balance theory. Level of commitment There are three levels of like: compliance, identification and internalization. Thus, Microsoft must carefully evaluate each element. First...
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  • Test Review 2
    (functionalist, cognitive dissonance, self-perception, balance) Functionalist (Katz): attitudes are determined by the functions they serve for us. People hold given attitudes because the attitudes help them achieve their basic goals 4 types of sociological functions that attitudes meet: 1. Utilitarian...
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  • Important
    of Attitudes Types of Attitudes Functions of Attitudes Attitudes and Consistency Cognitive Dissonance Theory Chapter Summary The study of personality and attitudes gives insights into the behavior of people. Personality refers to the way in which a person views and understands himself, and...
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  • Expatriate
    behavior violates a personal value central to the expatriate’s current self-concept, this would cause particularly acute cultural cognitive dissonance. In such cases, reducing dissonance is less likely to result in attitude or behavior change (Zimbardo & Leippe, 1991). This strongly suggests that...
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  • Attitude Theories - Discussion of Cognitive Dissonance Theory & Self-Perception Theory
    Attitude Theories: Cognitive Dissonance Theory Assert that Rationalization Shapes Attitudes Self-Perception Theory Contends that Behavior Causes Attitudes 1 Attitude Theories Strayer University Assignment #3 Psy 110 Online Winter 2012 Felicia McCaw Attitude Theories 2...
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