• Attitude Theories - Discussion of Cognitive Dissonance Theory & Self-Perception Theory
    Attitude Theories: Cognitive Dissonance Theory Assert that Rationalization Shapes Attitudes Self-Perception Theory Contends that Behavior Causes Attitudes 1 Attitude Theories Strayer University Assignment #3 Psy 110 Online Winter 2012 Felicia McCaw Attitude Theories 2 ABSTRAC...
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  • Attitude Theories - Essay
    Attitude Theories Attitudes are our positive and negative evaluation of a situation or object. Attitudes can be divided into three distinct components the cognitive, affective and the behavioral. They may take the form of the implicit attitude, explicit attitude and the dual attitude. The co...
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  • Cognitive Dissonance
    Introduction In our rapidly changing world, every person is able to be confronted with a psychological discomfort in choosing a right option from several existing ones. Due to the availability of inconsistent knowledge about these options, a decision-maker can easily face the cognitive dissonance...
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  • Cognitive Dissonance
    Cognitive Dissonance Theory The Cognitive Dissonance Theory is one of several consistency theories. Consistency theories generally propose that the mind operates as an intermediary between stimulus and response. Such theories declare that when people receive information their mind then organize...
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  • Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement
    CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brand endorsed by a celebrity was e...
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  • Cognitive Dissonance
    Executive Summary Universiti Tunku Abdul Rahman (UTAR), established under the UTAR Education Foundation, a not-for-profit organisation, was officially launched on 13 August 2002. The establishment was timely with the recognition of the private education industry by the Government of Malaysia as a...
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  • Cognitive Dissonance
    Cognitive Dissonance The tradition of Santa Claus is an example of cognitive dissonance. The perpetuation of the tradition requires a hypocrisy regarding truths when adults are challenged with two inconsistent cognitions. One that Santa is no longer alive and does not deliver presents to childre...
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  • Cognitive Dissonance
    Theory of Cognitive Dissonance Cognitive dissonance is a theory of motivation. Simply stated, the theory holds that when an individual simultaneously possesses two contradictory items of information, the individual will be motivated to reduce the contradiction. In other words, when an attitu...
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  • Cognitive Dissonance
    Cognitive Dissonance How do human beings make decisions? What triggers a person to take action at any given point? These are all questions that I will attempt to answer with my theoretical research into Leon Festinger's theory of cognitive dissonance, as well as many of the other related t...
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  • Cognitive Dissonance Theory
    The theory of Cognitive Dissonance states that when individuals are presented with information that implies we act in a way that contradicts our moral standards, we experience discomfort (Aronson, Wilson, and Akert, 1998, P. 191). This is considered Cognitive Dissonance, A psychological term used...
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  • The Role of Cognitive Dissonance in Decision Making
    The Role of Cognitive Dissonance in Decision Making Introduction When making decisions humans commonly fall victim to errors in logic and reasoning. Since the inception of the study of the mind, psychologists have endeavored to isolate the characteristics and causes of errors in human thinking....
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  • Is the Purpose of Advertising to Create Cognitive Dissonance
    Advertising deals with people's feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiveness, adverti...
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  • Cognitive Dissonance
    http://www.ciadvertising.org/sa/fall_03/adv382J/mbabbott/index.htm viewed, 6 may, 2:27am M. Bruce Abbott, University of Texas in Austin, Sept 2003 Introduction 1957 marked the release of the unitary volume of work entitled "A Theory of Cognitive Dissonance". It's author, Stanford Professor of...
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  • Cognitive Dissonance
    Researchers are constantly studying the effect of behaviors related to cognitions, consistency, and inconsistency. In these arguments, the researchers speak of the consistent cognitions being the consonant cognitions and the dissonant cognitions. Cognitive dissonance relates to a person who may th...
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  • Cognitive Dissonance
    "Your best friend is having a beer bash tonight. Everyone you talk to indicated their positive intentions of going to the best beer bash of the millennium. However, you have a Psyc 135 final next morning that you haven't studied for. Your midterm scores have been low going into the final, but ever...
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  • Cognitive Dissonance Theory Paper
    Cognitive Dissonance Theory Paper 1 Cognitive Dissonance Theory Paper Psy 400 Axia Online Cognitive Dissonance Theory Paper 2 Introduction The cognitive dissonance theory has many possible scenarios and exam...
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  • Self Perception
    Case Study 1 Self - perception Project 4 Case Study 2 1.Describe your perception of the situation: This situation has the potential to be awkward, but it is certainly salvageable. I think that mentioning Toya’s high level of responsibility and her ability to be a “self-starter” was...
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  • Cognitive Dissonance Theory
    Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or...
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  • Cognitive Dissonance
    Cognitive Dissonance is a psychological discomfort caused by inconsistency among a person's belief, attitudes, and or actions. There are three hypotheses that explain the theory. The first hypothesis is selective exposure which is the tendency to avoid information inconsistent with one's belief and...
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  • Is the Purpose of Advertising to Create Cognitive Dissonance?
    Introduction Advertising deals with people's feelings and emotions. It includes understanding of the psychology of the buyer, his motives, attitudes, as well as the influences on him such as his family and reference groups, social class and culture. In order to increase the advertisements persuasiv...
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