latitude of rejection" (p.464).
Within self-perceptiontheory, attitude is seen as part of a congruence process; dissonancetheory is seen as a process that attempts to characterize and define differences and inconsistencies.
Cognitivedissonance and selfperceptiontheories...
We look at our own behavior (as an outside observer would) and attribute our behavior to dispositions or attitudes.
Do you like this band?
Is a discussion upsetting you ?
Do you like pancakes?
Ex. The experimenter offers...
major revision to Festinger's original theory was proposed by Bem (1967),
whose theory of self-perception has provided an alternative interpretation of cognitivedissonance phenomena. He challenged the assumption that it is the discomfort caused by a
threat to the self-concept that motivates people...
led to a great number of revisions of the theory. Alternatives such as Bem’s self-perceptiontheory (Bem, 1967, 1972) argue that the effects of dissonance were not the result of motivation to reduce the psychological discomfort produced by cognitivedissonance, but were due to non-motivational...
Effect Sleeper Effect
AttitudeAttitudeCognitive Consistency Cognitive Consistency
CognitiveDissonanceCognitiveDissonanceSelf-PerceptionTheorySelf-PerceptionTheoryTheory of Planned Behavior Theory of Planned Behavior
1. What are attitudes?
An attitude is a positive or...
behavior. It is a good beginning point for a discussion of attribution.
o Suggests that attitudes develop as consumers look at and make judgements about their own behavior.
o To appreciate the complexity of self-perceptiontheory, it is useful to distinguish between internal and external...
incompatibility between two or more attitudes or between behavior and attitudes is termed:
c. self-fulfilling prophecy.
d. rational decision making.
(b; Easy; p. 73)
43. The theory of cognitivedissonance was proposed...
* Uncertainty avoidance
* Long term v/s Short term orientation
* Indulgence v/s Restraint
* Perception & Attention
I learnt the importance of correct perception. I also learnt about the various factors involved in perception viz. object...
Theory of CognitiveDissonance
Introduction to the Theory of CognitiveDissonance…………………………………………………………..3
Theories and Research in CognitiveDissonance………………………………………………………………….4
CognitiveDissonance - Driving the Escalation of Commitment...
unpleasant tension state known as cognitivedissonance arises. People are motivated to reduce the dissonance and do so by changing old, or adding new, cognitions to eliminate the inconsistency.
One of the earliest tests of cognitivedissonancetheory and possibly the first systematic demonstration of self...
process of making inferences about one's own or another's behavior is a major component of attitude formation and change.
Self-Perceptiontheory is individuals' inferences or judgments as to the causes of their own behavior are a good beginning point for a discussion of...
components of an attitude (including belief and behavior) are at odds an individual may adjust one to match the other (for example, adjusting a belief to match a behavior). Other theories include balance theory, origincally proposed by Heider (1958), and the self-perceptiontheory, originally...
. Daryl Bem believes that self-perception is a much simpler explanation of attitude change than cognitivedissonance is.
21. His version of the $1/$20 experiment supports his contention.
22. Bem suggests that cognitivedissonance does not follow the rule of parsimony.
commitment, consistency principle and cognitivedissonancetheory, self-perceptiontheory, social judgment theory, and balance theory.
Level of commitment
There are three levels of like: compliance, identification and internalization. Thus, Microsoft must carefully evaluate each element.
(functionalist, cognitivedissonance, self-perception, balance)
Functionalist (Katz): attitudes are determined by the functions they serve for us. People hold given attitudes because the attitudes help them achieve their basic goals
4 types of sociological functions that attitudes meet:
Types of Attitudes
Functions of AttitudesAttitudes and
The study of personality and attitudes gives insights into the behavior of people. Personality refers to the way in which a person views and understands himself, and...
behavior violates a personal value central to the expatriate’s current self-concept, this would cause particularly acute cultural cognitivedissonance. In such cases, reducing dissonance is less likely to result in attitude or behavior change (Zimbardo & Leippe, 1991). This strongly suggests that...