Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
Premium Marketing Cost
Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
Premium Pricing Marketing
Chpt 2 Review Questions 1. When taking a computer apart‚ why is it important to not stack boards on top of each other? The components on each board could be damaged and/or corrupted 2. Why is it important to remove loose jewelry before working inside a computer case? Jewelry might fall into and/or get caught on any of the components of the machine and corrupt or damage it including potential for static electricity as low as 10 volts. 3. When assembling a system‚ which do you install
Premium Personal computer Motherboard Serial ATA
Some people think that computers are some kind of foreign technology‚ and are impossible to fix or build. I used to think the same thing until I built my own computer about a year ago. Building a computer is easy‚ fun‚ and it saves you a lot of money. Building a computer is becoming much more popular than buying prebuilt computers‚ because of all the benefits that it brings with it. Before starting you need a few things‚ these include: a case‚ motherboard‚ CPU(central processing unit)‚ windows 7
Premium Personal computer Motherboard Computer data storage
Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
Premium Pricing Computer Customer service
high-performance servers. 2. Charge a price equal to what the customer would pay for four Ontario Zink servers. The case states that Ontario’s Zink servers dominate the basic server segment‚ and therefore the introduction of the Tronn server would mean that the two companies would be competing directly against one another. Further‚ Ontario holds a supply-chain advantage over Atlantic‚ in that they ensure that their products are widely available to all consumers‚ e.g. the majority of their sales are
Premium Marketing Computer Pricing
CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
Premium Price Competition Marketing
Atlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market‚ they are looking to expand to an emerging market‚ the basic server market. In order to do so‚ they have developed Tronn along with the Performance Enhancing Server Accelerator‚ otherwise known as PESA. Because Atlantic is penetrating new market segment than
Premium Price Pricing Costs
P4 recommend a computer system for Tooting Films. Awais Khan Processors • • I have chosen to recommend Intel Core i7 4770K 3.50GHz processor for the tooting films gaming set up. This would offer superior performance over the previous generation processors. It would also boost results in performance‚ improvements in multi-tasking‚ encoding‚ gaming and multithreaded applications. As well as an improved PCI-Lane 3.0 bandwidth which helps further boost performance of latest generation 3 graphics
Premium Adobe Creative Suite Power
Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are
Premium United States Management Marketing