• Atlantic Computers - 2
    | |Atlantic Computers | |A Bundle of Pricing Options ...
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  • Atlantic Computers - 3
    Introduction Jason Jowers, who had recently been hired by the computer manufacturer, Atlantic Computer, needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software, the PESA. After an initial marketing...
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  • Atlantic Computer
    MKT 6336.501 | Pricing Atlantic Computer: A Bundle of Pricing Options Atlantic Computer Inc. is the largest player in the overall computer industry, competing in the server market for over 30 years with its high performance server, called Radia. Atlantic Computer and, more specifically...
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  • atlantic
     Atlantic Computers As Jason Jowers, product manager at Atlantic Computers, I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry, there are two main market segments...
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  • The Atlantic Bundle
    should Jowers charge DayTraderJournal.com for the ‘’Atlantic Bundle’’? There are four pricing strategies where Atlantic computer can choose from. These strategies are: status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Each strategy has a calculation and a price outcome...
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  • Atlantic Computer Essay
    FOUR PRICING OPTIONS FOR DAYTRADERJOURNAL.COM The first option followed Atlantic’s tradition of only charging customers for hardware and giving away the PESA software for free, assuming that each Tronn server costs $2,000. While free software is believed to be the “industry norm,” it puts Atlantic at...
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  • Atlantic Computer a Bunbdle of Pricing Options
    ATLANTIC COMPUTER A BUNBDLE OF PRICING OPTIONS Case Analysis  In this case, Atlantic Computer is a manufacturer of servers and high-tech products. Two market segments exist in the server industry: High performance and Basic Servers. Atlantic Computers has held a 20% share of the High Performance...
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  • Atantic Computers
    Case Synopsis The management at Atlantic Computer had the problem of formulating a pricing strategy for product bundling . This had to be a unique pricing strategy because they were breaking away from the industry practice which was to offer software tools for free . However in this case , the...
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  • Becton Dickenson & Co.: Vacutainer Systems Div
    Ka Yu Leung, Bryan Epstein Atlantic Computer: A Bundle of Pricing Options October 2nd 2012 Pricing Options Status Quo Pricing: Charging only for hardware and giving the PESA software for free Price of (1) Tron Server = $2,000 2 Tronn servers + (FREE) PESA software = 2*2000= $4,000 Total...
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  • Tum Tum Tum
    for the Atlantic Bundle (Tronn Servers + PESA software tool) taking into account the apprehensions of various constituents a. Matzer & the higher management at Atlantic Computers b. Cadena & Sales force c. Customers d. Competition (Ontario’s Zink product) The pricing needs to...
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  • Case Analysis - Atlantic Computer – a Bundle of Pricing Options
    Case Analysis - Atlantic Computer – A bundle of pricing options Introduction – Atlantic computer is the largest player in the hi-tech IT hardware industry and a major player in the server market. Based on the fast growth of the internet and with it the proliferation of corporate websites and file...
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  • Atlantic Computers Case Analysis
    advantage over Atlantic, in that they ensure that their products are widely available to all consumers, e.g. the majority of their sales are generated online. However, when loaded with the PESA software, Tronn’s servers run at an efficiency of 4 times faster than their standard speed. The option suggests that...
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  • Atlantic Computer: Case Study Questions
    ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is, Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based...
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  • Atlantic Cas
    Assignment Atlantic computers, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment. They have developed a new server, the Tronn, to meet the needs of this segment. In addition they have created a software tool, called the “performance...
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  • Atlantic Computer - Business Case
    Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper, Basic Segment Servers. Atlantic Computer, currently having a 20% market share in...
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  • Atlantic Pricing Case
    GORDON Atlantic Computer: A Bundle of Pricing Options On an unseasonably cold afternoon in Amberville, New York, in early October 2000, Jason Jowers leaned forward in his chair, impatient for the meeting to end, so that he could get started. The youngest product manager at Atlantic Computer, a large...
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  • Atlantic Computer: A bundle of Pricing Options
    MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction  Overview  Issues  Analysis  Recommendations  Strategic Implications  INTRODUCTION Atlantic Computer has developed a new Tronn...
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  • Atlantic Computer: a Bundle of Pricing Option
    Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29, 2009 ...
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  • Atlantic Computers Pricing Option
    Individual’s Assignment Atlantic Computer: A Bundle of Pricing Options As Atlantic computer was largest manufacturer of servers and other hi-tech product, Jason Jowers has been assigned the task of developing the pricing structure for the Atlantic Bundle, a unique combination of the TRONN server...
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  • Atlantic Computer
    Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer's reaction to your recommendation...............................................2.0 Cadena's...
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