• Atlantic Computers - 2
    -tech servers. It has recently decided to expand its product line downwards in order to | |take advantage of an emerging market for basic servers. Before it can launch the “Atlantic Bundle”, Atlantic Computers must decide which | |pricing strategy to implement. Of the four options: Status Quo...
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  • Atlantic Computer Essay
    Atlantic Bundle equal to Ontario Computer’s equivalent offering of two Zink servers. In this case, all cost savings including lower licensing fees and electricity costs are transferred to the consumer. This pricing strategy implies pure performance-based pricing. This option should be carefully thought...
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  • The Atlantic Bundle
    CompQuestion 1: What price should Jowers charge DayTraderJournal.com for the ‘’Atlantic Bundle’’? There are four pricing strategies where Atlantic computer can choose from. These strategies are: status-quo pricing, competition-based pricing, cost-plus pricing and value-in-use pricing. Each...
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  • atlantic
     Atlantic Computers As Jason Jowers, product manager at Atlantic Computers, I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry, there are two main market...
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  • Atlantic Computers Case Analysis
    contrast ourselves from Ontario Computers and rise to a strong player in the basic server segment. Perspective 3 1. Statement of the Problem (introduction) The company’s youngest product manager (Jason Jowers) has to develop a pricing strategy for the “Atlantic Bundle” – the new Tron server and...
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  • Atlantic Computers - 3
    Introduction Jason Jowers, who had recently been hired by the computer manufacturer, Atlantic Computer, needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software, the PESA. After an initial...
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  • Atlantic Computer
     MKT 6336.501 | Pricing Atlantic Computer: A Bundle of Pricing Options Atlantic Computer Inc. is the largest player in the overall computer industry, competing in the server market for over 30 years with its high performance server, called Radia. Atlantic Computer and...
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  • Becton Dickenson & Co.: Vacutainer Systems Div
    Ka Yu Leung, Bryan Epstein Atlantic Computer: A Bundle of Pricing Options October 2nd 2012 Pricing Options Status Quo Pricing: Charging only for hardware and giving the PESA software for free Price of (1) Tron Server = $2,000 2 Tronn servers + (FREE) PESA software = 2*2000= $4,000...
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  • Atlantic Computer a Bunbdle of Pricing Options
    ATLANTIC COMPUTER A BUNBDLE OF PRICING OPTIONS Case Analysis  In this case, Atlantic Computer is a manufacturer of servers and high-tech products. Two market segments exist in the server industry: High performance and Basic Servers. Atlantic Computers has held a 20% share of the High...
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  • Case Analysis - Atlantic Computer – a Bundle of Pricing Options
    Case Analysis - Atlantic Computer – A bundle of pricing options Introduction – Atlantic computer is the largest player in the hi-tech IT hardware industry and a major player in the server market. Based on the fast growth of the internet and with it the proliferation of corporate websites and...
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  • Tum Tum Tum
    Issue: Jason Jowers, the product manager has to determine the price to be charged for the Atlantic Bundle (Tronn Servers + PESA software tool) taking into account the apprehensions of various constituents a. Matzer & the higher management at Atlantic Computers b. Cadena & Sales...
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  • Atlantic Computer: Case Study Questions
    ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is, Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition...
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  • Atantic Computers
    introducing Tronn . The head of the server division believed that customers would no longer consider high performance servers and... atlantic computers : a bundle of pricing options 2009 Atlantic Computers : a bundle of pricing options Business of Telecommunications and Computer The...
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  • Atlantic Computer: a Bundle of Pricing Option
    Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29, 2009...
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  • Atlantic Computer - Business Case
    innovative software tool. “Performance Enhancing Service Accelerator”, or PESA, which would allow the Tronn to perform up to four times faster than its standard speed. This case relates to the pricing of the Atlantic Bundle, focusing on the company DayTraderJournal.com. Pricing Methods In finding...
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  • Starbucks
    Atlantic Computer Case Study Marketing II Assignment Case Issue Develop a pricing strategy for ‘Atlantic bundle’ - the new Tronn server and the PESA (Performance Enhancing Server Accelerator) software tool before SME trade show Company Overview • Atlantic Computers is a manufacturer...
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  • Atlantic Computer: A bundle of Pricing Options
    MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction  Overview  Issues  Analysis  Recommendations  Strategic Implications  INTRODUCTION Atlantic Computer has developed...
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  • Atlantic Cas
    : Purchase of fewer servers = $1700(price of Zink) Second order Savings of buying PESA: Electricity Cost = $250 MARKETING MANAGEMENT-I To address these questions you are expected to (1) to carefully read the case – “Atlantic Computer: A Bundle of Pricing Options”. (2) to undertake an economic analysis of the pricing....
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  • Atlantic Computer Case Study
    alternatives mentioned above, Atlantic Computers would be best suited to price their servers using the conservative approach to the competition based pricing, selling their servers for $3,400. Out of the four alternatives presented, this option would provide the best return to Atlantic while still...
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  • atlantic computer case
    1 The pricing strategy for Atlantic computer bundle,which is Tronn server with PESA tool, need to be decided.there are four options available: 1.stick with company tradition by charging only for hardware and give the PESA software for free using a status-quo pricing. 2.charge a price...
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