• Atlantic Computer: a Bundle of Pricing Options
    Kristina Mariani Case Study 2 Atlantic Computer: A Bundle of Pricing Options 1.24.2012 Question #1) What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e., Tronn servers+PESA software tool)? 1) Under the status-quo pricing, Jowers should chard $4000 for the Atlan...
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  • Case Analysis - Atlantic Computer – a Bundle of Pricing Options
    Case Analysis - Atlantic Computer – A bundle of pricing options Introduction – Atlantic computer is the largest player in the hi-tech IT hardware industry and a major player in the server market. Based on the fast growth of the internet and with it the proliferation of corporate websites and...
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  • Atlantic Computer: a Bundle of Pricing Options
    Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers, that is dominated by Ontario due to their pricing advantage. Due to this, Atlantic Computers are required to review their pr...
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  • Atlantic Computer: A bundle of Pricing Options
    MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction  Overview  Issues  Analysis  Recommendations  Strategic Implications  INTRODUCTION Atlantic Computer has...
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  • Atlantic Computer: a Bundle of Pricing Options
    [Case Write-Up #5, 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim, Min A 2010123380 Lee, Yoon Ji 2010101026 Na, Hyeon Jung 2010123031 Park, Jae Eon Ⅰ. Executive Summary At the present, with the growth of the Internet, the basic server market is growing rapidly and th...
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  • Atlantic Computer a Bunbdle of Pricing Options
    ATLANTIC COMPUTER A BUNBDLE OF PRICING OPTIONS Case Analysis  In this case, Atlantic Computer is a manufacturer of servers and high-tech products. Two market segments exist in the server industry: High performance and Basic Servers. Atlantic Computers has held a 20% share of the High...
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  • Atlantic Computer: a Bundle of Pricing Option
    Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29, 2009...
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  • Atlantic Computer
    Mountain Man Brewing Company: Bringing the Brand to Light 1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market? Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. C...
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  • Atlantic Computer Solution
    Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 p...
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  • The Atlantic Computer Case
    Atlantic Computer: A Bundle of Pricing Options Richa Jagota 0773984 March 15th, 2010 The Atlantic Computer case is one in which we are asked to suggest a price for the Tronn servers and PESA software tool, specifically for the exemplary customer, DayTraderJournal.com. In order to m...
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  • Atlantic Computer
     MKT 6336.501 | Pricing Atlantic Computer: A Bundle of Pricing Options Atlantic Computer Inc. is the largest player in the overall computer industry, competing in the server market for over 30 years with its high performance server, called Radia. Atlantic...
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  • Atlantic Computer Case analysis
    Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage, the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic...
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  • Atlantic Computer
    * Introduction and statement of purpose Atlantic Computer Inc. is a large manufacturer of servers and other high end products and is presently the one of the biggest player in the computer industry. The company is planning to introduce a new product “Atlantic Bundle” into the market. The “Atl...
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  • Atlantic Computer
    1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e., Tronn servers + PESA software tool)? Be sure to evaluate status-quo pricing, competition-based pricing, cost-plus pricing, and value-in-use pricing. Based on an evaluation of the four pricing options—status-quo...
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  • Atlantic Computer Case
    October 18th 2011 Atlantic Computer Case Section 1 1. The “Atlantic Bundle” should use a value-in-use pricing strategy. 2. $2,500 per Tronn server with PESA software 3. Sales force will have a tough time selling the increased cost of the servers to the end customer based on...
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  • Atlantic Computer Case Study - 1
    ATLANTIC COMPUTER Atlantic Computer, a large manufacturer of servers and other high-tech products, has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Acc...
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  • Atlantic Computer 1
    Edward Yi Mktg 5001 07/14/12 Part I Atlantic Computer had several issues when releasing their new product the Tronn and Performance Enhancing Server Accelerator to the emerging U.S. marketplace. The first problem was the type of pricing model to be used w...
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  • Atlantic Computer - Business Case
    Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper, Basic Segment Servers. Atlantic Computer, currently having a 20% market share...
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  • Atlantic Computer Essay
    FOUR PRICING OPTIONS FOR DAYTRADERJOURNAL.COM The first option followed Atlantic’s tradition of only charging customers for hardware and giving away the PESA software for free, assuming that each Tronn server costs $2,000. While free software is believed to be the “industry norm,” it puts Atl...
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  • Atlantic Computer: Case Study Questions
    ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is, Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competitio...
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