• The Marketing Process
    Certificate of Need programs should reconsider whether these programs best serve their citizens’ health care needs. The Agencies believe that, on balance, CON programs are not successful in containing health care costs, and that they pose serious anticompetitive risks that usually outweigh their purported economic...
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  • Essentials of Healthcare Marketing
    school consumers with multiple athletic programs. Being in the inner city, potential consumers would typically resort to the emergency room, urgent care clinic, or a pediatrician. Another potential target market could be a pediatric medical group with sub-specialties. The available specialties are...
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  • HEALTHCARE MARKETING
    Identify potential target markets for this new service. At the core of the marketing program is the target market, the group of customers whom the organization wishes to attract (Berkowitz, 2011). Potential target markets for a pediatric sports medicine program may be local schools and recreational parks...
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  • Lily Strategic Analysis
    pharma-ceutical products primarily increase the cost of health care for individuals, the converse is actually true. As depicted in Figure 1, other forms of healthcare such as surgery, hospitalization, and physician visits consume a larger portion of each health care dollar than prescription drugs. In fact, pharmaceutical...
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  • Organizational Behaviour
    Learning Objectives After reading this chapter, you should be able to: • • • • • Define marketing and differentiate between a marketing-driven and nonmarketing driven process Distinguish among marketing mix elements Delineate between health care needs and wants Understand the dimensions of the environment...
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  • Managed Care
    Managed Care Introduction Surprisingly, U.S. managed care has been in existence for almost a century. In 1910, the Western Clinic of Tacoma, Washington offered medical services through its network of doctors and nurses for the premium payment of $0.50 per member per month. Nearly one hundred years...
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  • Simple
    Impact on Healthcare i The Impact of Baby Boomers, Under-Insured, Uninsured and Chronic Problems on Healthcare Group D: Rodney Revish Tracey Perry Noemi Portillo Towanda Ross Yoseline Morales HS 546: Health Insurance and Managed Care Keller Graduate School of Management of DeVry University...
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  • Long Term Care
    the structure and functioning of the health care delivery system. Health care organizations including hospitals, long-term care, ambulatory care, managed care, private and public insurance, public health, integrated delivery systems, and other health care providers will be reviewed. The course also...
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  • Bridgekare
    BridgeKare SubAcute Center BUSINESS PLAN Prepared by: Tania Gire, Melinda Poliarco Benito Rangel, Xuan Wang Instructor: Professor Yvone Hobbs Keller Graduate School of Management GM600 Business Planning Seminar June 2011 Executive Summary Overview Anyone can be faced with a catastrophic...
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  • Marketing Plan
    Carpintería Báez Marketing Plan Zenón Fernández #800 San Luis Potosí, San Luis Potosí, 78280 Phone: (444) 1-88-30-61 Email: carpinteriabaez@gmail.com Contact: Jonathan Báez Table of Contents Executive Summary 3 Marketing Objectives 3 Goods or Services 3 Resources Needed 3 Projected...
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  • Best Businesses
    barriers to entry can be quite sobering. Production costs are high, distribution regulations are difficult, and shelf space is a hot commodity. But you can measure up by standing out. Matti Anttila's refined drinking habits and frequent visits to Rio de Janeiro clued him in to his niche. The former...
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  • Marketing: The Core
    then creating an actual product students could use. 1 This process of discovering and satisfying consumer needs is the essence of marketing that organizations such as 3M use to generate sales and profits. In the process of designing a product that satisfies consumer needs, David Windorski’s invention...
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  • Human Resource Strategy and Integration Thereof to Business Strategy
    ABSTRACT This Capstone Project applies systems theory to strategic talent management in a large, multinational firm. The systems lens enables the organization to discover and leverage the strategic value of its talent in a sustainable manner. In today’s complex business environment of continual change...
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  • Marketing Research Paper
    opportunity – facilitating the relocation of Baby Boomers reaching the age of retirement to Panama where due to the lower cost of living and free medical services most US citizen can still retire in style at a fraction of the US cost. DBS will target Baby Boomers and use both traditional and innovative...
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  • Employer Guide
    are another source. To be successful in recruitment we must also change our image. Ask yourself the question: “Are we an older worker friendly organization?” “Never let them go…” Employees will want to keep working if the work is 1) interesting and challenging and 2) flexible. Reevaluating “career”...
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  • S H R M
    Abstract The departure of the baby boomers from the work force is an issue that few employers are prepared for. The populations of Generations X and Y are ill equipped to replace the mass exodus of baby boomers from the work environment, therefore making recruitment the most important job in human...
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  • Innovation at Cisco
    no. 1-0001 E-Business Innovation at Cisco “We view the Internet as a prototype of how organizations eventually will shape themselves in a truly global economy. It is a self ruling entity.” - John Morgridge, Annual Report, 1993 In early 2001, Cisco Systems was a very rapidly growing corporation...
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  • Job Winning Resumes
    known or hereafter invented, without written permission from the publisher, The Career Press. ENCYCLOPEDIA OF JOB-WINNING RESUMES, THIRD EDITION Cover design by Foster & Foster, Inc. Printed in the U.S.A. by Book-mart Press To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310)...
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  • Continuity Management
    —J.B. To my beautiful bride who makes me the man I am, my best friend, Angie. To my angel daughter Madison, you are always my little princess. To my baby son Bradley, may I raise you to be a tender warrior. —D.B.H. About the Authors Hamilton Beazley is chairman of the Strategic Leadership...
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  • Recruitment Process Outsourcing
    30610860 Executive Publisher and Editor in Chief: Robert L. Brady, J.D. Managing Editor–HR: Legal Editor: Editor: Production Supervisor: Graphic Design: Production & Layout: Patricia M. Trainor, J.D. Susan E. Prince, J.D. Elaine V. Quayle Isabelle B. Smith Catherine A. Downie Sherry Newcomb This...
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