Apollo Tyres Marketing Strategy Essays and Term Papers

  • Bridgestone Tyres European Marketing Strategy

    Bridgestone Tyres: European Marketing Strategy Daniel Rahman October 24, 2011 Rhonda Payne Table of Contents Title Page…………………………………………………………... 1 Table of Contents……………………………………………........... 2 1.0 Executive Summary……………………………………………. 3 2.0 Problem Statement……………………………………............... 3 ...

    9739 Words | 29 Pages

  • Apollo Tyres

    A PROJECT REPORT ON INTERNSHIP STUDY CONDUCTED AT APOLLO TYRES LIMITED Contents Sl.no | particulars | Page no | 1 | introduction | | 2 | | | | | | | | | | | | | | | | | | ACKNOWLEDGEMENT In successfully completing my project report, I am indeed indebted...

    4348 Words | 18 Pages

  • Apollo Tyres

    FINANCIAL STATEMENT ANALYSIS APOLLO TYRES LTD. As Part of the Course On FINANCIAL ACCOUNTING INTRODUCTION Apollo Tyres Ltd. is a leading Indian tyre manufacturer which commenced its production in 1977 under the leadership of Raunaq Singh. It is built around the core principles of creating shareholder...

    4590 Words | 21 Pages

  • Apollo Tyres Limited

    APOLLO TYRES LIMITED Apollo Tyres Limited (Apollo Tyres) is a tyre manufacturing company, incorporated in 1975. In 1977, the first plant was commissioned at Cochin, Kerala. In 2006, it acquired Dunlop Tyres International, South Africa and Zimbabwe. It manufactures tyres, tubes and flaps for commercial...

    3758 Words | 10 Pages

  • Value addition at apollo tyres

    2014 [ VALUE STREAM MAPPING ] At APOLLO TYRES, PERAMBRA, KERALA PREPARED BY: SHAHIN MOHAMED shahin.mohamed15@bimtech.ac.in 13DM169-BIMTECH VALUE STREAM MAPPING 2014 CONTENTS 1. List of Tables…………………………………………………………………………4 2. List of Graphs . .………………………………...............................

    6462 Words | 65 Pages

  • swot of apollo tyres

    COMPANY PROFILE Apollo Tyres Ltd REFERENCE CODE: E16AA60E-380B-49C8-9C23-BFC7C2AB3058 PUBLICATION DATE: 28 Jun 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apollo Tyres Ltd TABLE OF CONTENTS TABLE OF CONTENTS ...

    2159 Words | 11 Pages

  • Apollo Tyres 1

    Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth, today it is the market leader. The history of the company dates back to the early 70s. In 1972, license was obtained by Mr Mathew T Marattukalam, Jacob Thomas and his associates. The company...

    490 Words | 2 Pages

  • Organisation Structural Study on Apollo Tyres

    increase.As a direct fallout of this scenario the tyre industry has had the good fortune of receiving increased orders from original equipment manufacturers (OEM) and replacement markets alike. INDIAN TYRE INDUSTRY – A PROFILE The Indian tyre industry is about 25,000 crore and is growing...

    5333 Words | 22 Pages

  • An Organisation Study in Apollo Tyres Company

    AN ORGANISATIONAL STUDY IN APOLLO TYRES LTD PERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION By SAJA.K.A Registration no: Under the guidance of SREEJA MISS Department...

    10699 Words | 55 Pages

  • The Unstoppable Journey. Transformation of Apollo Tyres

    APOLLO TYRES 2005 Passion in Motion initiative launched {draw:frame} Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth, today it is the market leader. The history of the company dates back to the early 70s. In 1972, license...

    904 Words | 4 Pages

  • An Organizational Study Done at Apollo Tyres Company Perambra.

    &AN ORGANISATIONAL STUDY IN APOLLO TYRES LTD PERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION CONTENTS CHAPTER NO: ...

    10409 Words | 53 Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction...

    2138 Words | 7 Pages

  • Marketing Strategy, Penetration Strategy

    related to product positioning. There are many ways to price a product, eg. price skimming, penetration pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then lowers the price over time where a new, innovative, or...

    1577 Words | 5 Pages

  • Comparative Study of the Marketing Strategies of Fortis Healthcare Limited, Apollo Hospitals and Max Healthcare Institute in Indian Healthcare Industry

    Report (MIB 4.7) Submitted by: 11-MIB- Semester-IV TITLE OF THE PROJECT COMPARATIVE STUDY OF THE MARKETING STRATEGIES OF FORTIS HEALTHCARE LIMITED, APOLLO HOSPITALS AND MAX HEALTHCARE INSTITUTE IN INDIAN HEALTHCARE INDUSTRY ABSTRACT The rate of growth of the health care industry...

    903 Words | 4 Pages

  • Marketing Strategy

    MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment, particularly the competitors and customers." A given firm may offer numerous products...

    944 Words | 4 Pages

  • Marketing Strategies

    A.1) By using PESTEL analysis we can analyze the macro factors affecting KFC Political Factors: Political factors refer to the government policies such as degree of intervention in the economy. KFC is asked to tell the people safety and health guidelines, KFC is also asked to label the genetically modified...

    421 Words | 2 Pages

  • Marketing Strategy

    RMB, accounting for29% of the global market and becoming the world’s largest luxury goods market. According to the China Association of Branding Strategy (CABS), 175million or 13.5% of Chinese consumers can afford a variety of luxury goods brands. Of this group, an estimated 10 to13 million are active...

    7039 Words | 19 Pages

  • Marketing Strategy

    Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study...

    3776 Words | 12 Pages

  • Marketing Strategy

    Consumers and Markets 1) Indentify the major trends that have influenced world trade and global marketing. There are four major trends that have significantly affected world trade and global marketing: * Trend 1: Decline of economic protectionism by individual countries. Economic protectionism...

    1833 Words | 6 Pages

  • Marketing Strategies

    Marketing Strategies Q1. Discusses the main objective of sales promotion. Explain some of the sales promotion methods directed at consumer, which can be detergent manufacture. The main objective of sales promotion is to bring about a change in the demand pattern of products and services....

    5334 Words | 12 Pages