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Apollo Tyres Marketing Strategy Essays and Term Papers

  • Bridgestone Tyres European Marketing Strategy

    Bridgestone Tyres: European Marketing Strategy Daniel Rahman October 24, 2011 Rhonda Payne Table of Contents Title Page…………………………………………………………... 1 Table of Contents……………………………………………........... 2 1.0 Executive Summary……………………………………………. 3 2.0 Problem Statement……………………………………............... 3 ...

    9739 Words | 29 Pages

  • Apollo Tyres

    A PROJECT REPORT ON INTERNSHIP STUDY CONDUCTED AT APOLLO TYRES LIMITED Contents Sl.no | particulars | Page no | 1 | introduction | | 2 | | | | | | | | | | | | | | | | | | ACKNOWLEDGEMENT In successfully completing my project report, I am indeed indebted...

    4348 Words | 18 Pages

  • Apollo Tyres

    FINANCIAL STATEMENT ANALYSIS APOLLO TYRES LTD. As Part of the Course On FINANCIAL ACCOUNTING INTRODUCTION Apollo Tyres Ltd. is a leading Indian tyre manufacturer which commenced its production in 1977 under the leadership of Raunaq Singh. It is built around the core principles of creating shareholder...

    4590 Words | 21 Pages

  • Apollo Tyres

    Ratio of Apollo Tyres is 0.95. So it is less than 1, which shows that Current Assents are less than Current Liabilities. 2. Inventory Turnover Ratio: An Inventory Turnover Ratio (ITR) measures how fast the inventory is moving through the firm and generates sales. The ITR of Apollo Tyres was 11.77...

    275 Words | 1 Pages

  • Apollo Tyres Limited

    APOLLO TYRES LIMITED Apollo Tyres Limited (Apollo Tyres) is a tyre manufacturing company, incorporated in 1975. In 1977, the first plant was commissioned at Cochin, Kerala. In 2006, it acquired Dunlop Tyres International, South Africa and Zimbabwe. It manufactures tyres, tubes and flaps for commercial...

    3758 Words | 10 Pages

  • Value addition at apollo tyres

    2014 [ VALUE STREAM MAPPING ] At APOLLO TYRES, PERAMBRA, KERALA PREPARED BY: SHAHIN MOHAMED shahin.mohamed15@bimtech.ac.in 13DM169-BIMTECH VALUE STREAM MAPPING 2014 CONTENTS 1. List of Tables…………………………………………………………………………4 2. List of Graphs . .………………………………...............................

    6462 Words | 65 Pages

  • Apollo Tyres Ltd

    Apollo Tyres Ltd Add to watch list to get report alerts BSE Code: 500877 NSE Code: APOLLOTYRE Business Profile Business Profile The flagship of the Raunaq Singh group Apollo Tyres Limited (APOLLOTYRE) was incorporated in 1972. The company`s main business is the manufacture and sale...

    490 Words | 2 Pages

  • swot of apollo tyres

    COMPANY PROFILE Apollo Tyres Ltd REFERENCE CODE: E16AA60E-380B-49C8-9C23-BFC7C2AB3058 PUBLICATION DATE: 28 Jun 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apollo Tyres Ltd TABLE OF CONTENTS TABLE OF CONTENTS ...

    2159 Words | 11 Pages

  • Apollo Tyres 1

    Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth, today it is the market leader. The history of the company dates back to the early 70s. In 1972, license was obtained by Mr Mathew T Marattukalam, Jacob Thomas and his associates. The company...

    490 Words | 2 Pages

  • System Thinking: Apollo Tyres

    (2012BLP056) Manu Malhotra (2012BLP036) Anupam Tomar (2012BLP031) Krishnan Lakshmikanthan (2012BLP017) Gaurav Shahare (2012BLP035) Executive Summary Apollo Tyres is India’s second-largest tire manufacturing company and a local business success story. An ongoing partnership with IFC has helped the company...

    813 Words | 4 Pages

  • Organisation Structural Study on Apollo Tyres

    increase.As a direct fallout of this scenario the tyre industry has had the good fortune of receiving increased orders from original equipment manufacturers (OEM) and replacement markets alike. INDIAN TYRE INDUSTRY – A PROFILE The Indian tyre industry is about 25,000 crore and is growing...

    5333 Words | 22 Pages

  • An Organisation Study in Apollo Tyres Company

    AN ORGANISATIONAL STUDY IN APOLLO TYRES LTD PERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION By SAJA.K.A Registration no: Under the guidance of SREEJA MISS Department...

    10699 Words | 55 Pages

  • The Unstoppable Journey. Transformation of Apollo Tyres

    APOLLO TYRES 2005 Passion in Motion initiative launched {draw:frame} Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth, today it is the market leader. The history of the company dates back to the early 70s. In 1972, license...

    904 Words | 4 Pages

  • Tyre Company - Marketing Research

     perceived.     If   Tyre   company   would   aim   to   enlarge   its   target   it   could   be   wise   to   include   also   commodity   buyers   (35%   of   total)   into   the   markeSng  strategy.  They  are  seeking...

    2175 Words | 64 Pages

  • An Organizational Study Done at Apollo Tyres Company Perambra.

    &AN ORGANISATIONAL STUDY IN APOLLO TYRES LTD PERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION CONTENTS CHAPTER NO: ...

    10409 Words | 53 Pages

  • Marketing Mix – Apollo Hospitals

    Marketing Mix – Apollo Hospitals December 14, 2010 By Hitesh Bhasin Leave a Comment Product: Apollo hospital provides quality healthcare services with more than 53 branches across the country. Prominently Apollo is known best for heart problems and Knee and Hip replacement surgeries besides other major...

    392 Words | 2 Pages

  • Marketing Strategy and Types of Strategies

    Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction...

    2138 Words | 7 Pages

  • Marketing Strategy, Penetration Strategy

    related to product positioning. There are many ways to price a product, eg. price skimming, penetration pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then lowers the price over time where a new, innovative, or...

    1577 Words | 5 Pages

  • Marketing Strategies

    Index. • Product Research and development • Positive Thinking and Effective Marketing Go Hand in Hand: • Marketing Mix • Validity of dead sea products and their health benefits. • Acne Aging and skin problems Arthritic Disorders • Balneotherapy Bromine • Cellulite Calcium Chlorine • Dandruff...

    6046 Words | 22 Pages

  • Marketing Strategies

    its competitors but AI lacks in this majorly detailed information in the human resource section. Organizational strategies Porter generic strategies According to Porter (1980) generic strategies (Lynch, 2003), AI comes under differentiation and focused cost leadership due to the following reasons: • AI...

    1767 Words | 7 Pages