• Paper
    . This project report evaluates the position of Apollo tyres in Varanasi market and the role of direct & indirect marketing. Finally I have given some views and suggestion to the company for its market strategy. PREFACE In spite of the theoretical knowledge gained through...
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  • The Project of Such Magnitude
    market being sent by Apollo Tyres Ltd. Muzaffarpur to observe how the marketing operations were being performed there. The marketing strategies and operations are closely observed for all these information I visited retailers dealers and as well as consumers to assess the present market situation of...
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  • strategy Management
     and Market Shares      Environment Analysis     Swot Analysis for the Tyre Industry     The Companies and Major Product Lines 1.1  1.2  1.3  1.4  1.5  1.6  1.7  1.8  1.9  1.10  1.11  Section II ‐ Marketing Strategies  Chapter 1 ‐ Analyzing the Marketing Environment  1  1.1  1.2...
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  • apollo project
    , Corporate Strategy & Finance Apollo Tyres Ltd Kaushik Roy Group Head, Corporate Purchase Apollo Tyres Lt SWOT ANALYSIS Strengths • Apollo Tyres' diversified market base across 3 continents has enabled it to reduce its dependence, and thereby, the inherent risks of banking on a single...
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  • Apollo Tyres Limited
    , Apollo Tyres South Africa Pty Ltd, Dunlop Africa Marketing United Kingdom Ltd, Apollo Tyres GmbH and Apollo Tyres Zrt. The Groups plants located in Kerala and Gujarat. The Group operates in India, South Africa and Internationally. GENESIS Brand Apollo Tyres’ genesis dates back to the mid 1970s...
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  • apollo
    BSTR/397 IBS Center for Management Research Apollo Tyres India Ltd.’s Growth Strategy: Treading Global Markets This case was written by Syed Abdul Samad, under the direction of Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended...
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  • Organisation Structural Study on Apollo Tyres
    initsproducts. Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing...
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  • Banking Project
    all stakeholders d. Most profitable Tyre Company in India e. Enhance global presence through acquisition f. Motivated and committed team development for high performance organization c. Marketing Strategy Strategic thinking is key to the evolution of successful marketing strategies of JK...
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  • India Tyres Industry
    imitative 2. Established brand name(key in the replacement market) 3. Extensive distribution network.  Weakness: 1. High Capital Intensive 2. Cost pressure 3. Dealer Relations 4. Pricing Pressure Market Strategy: * MRF has aggressively pursued a PULL Marketing Strategy to...
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  • The Force of Human Capital
    of 7.3% in Truck, 20.4% in PCR, 39.7% in LCV, and 8.9% in Tractor Rear tyres. Significant strides were made in the realm of the marketing strategy, covering the three key areas of: 1.Product Leadership (a 360 Degree Offer product and service offering for the Indian market) 18/19 2. Customer...
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  • Apollo Tyres
    $ 2 billion company by the year 2010. COMPANY AT A GLANCE Name of the company : Apollo Tyres Limited. Business : Manufacturing and marketing Automobile tyres Registered Office : Cochin, Kerala Head Office...
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  • Apollo - Paper 2
    outfits are expected to open shop inthe near future. On the product front, Continental launched a new truck tyre range, backed by anaggressive marketing strategy. Most tyre categories remained stable throughout the year;however, due to a downturn in the construction industry this segment declined...
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  • Insurance
    jklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm Proposal of Marketing Strategy on Tyres | Submitted To: Dr.D.N.Murthy By: Ranjita Kumari Ranjith Kumar Meda Rashid Raquib Satyamshree Mahapatra...
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  • Tyre Industry
    industry's major share is captured by the homegrown big-shots such as - Apollo Tyres Ltd, Ceat Ltd, MRF Ltd, JK Tyres and other foreign players such as Good year, Yokohama, Dunlop India Limited, Michelin Tyres, Bridgestone India Pvt Ltd, Kumho and Continental. At present, India's tyre industry is...
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  • Apollo Tyres
    FINANCIAL STATEMENT ANALYSIS APOLLO TYRES LTD. As Part of the Course On FINANCIAL ACCOUNTING INTRODUCTION Apollo Tyres Ltd. is a leading Indian tyre manufacturer which commenced its production in 1977 under the leadership of Raunaq Singh. It is built around the core principles of creating...
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  • Cv Type
    , Coaches, India |Manager- Light Commercial Vehicles. | |June 2004 – April 2005 |Apollo Tyres Limited, New Delhi, India |Territory Manager | |April 2002- June 2004 |MRF Limited – Tyres , India...
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  • Project
    economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty...
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  • J.K Tyres and Industry Company Analysis
    % 10.80 % 110 105 83 91 92 89 85 122 117 7.95 % -3.16 % -3.26 % -12.36 % -7.69 % -5.56 % 57.35 % 0.93 % 2002 2003 2004 est. 2005 est. 2006 est. 2007 est. 2008 est. 2009 est. 2010 est. 4.2 Structure 4.2.1 Market Players      Apollo MRF JK tyre Bridgestone CEAT Michellen  Good Year...
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  • Organisation Study of Rado Tyres Kothamangalam
    behind the success of the company is its differentiated marketing strategy compared to their rivalries. They deal with the wholesalers and retailers directly at their door step. Since RADO TYRES Ltd. is one of the conversion unit of CEAT TYRES Ltd. the raw materials supplied to the company and the...
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  • Hhhhhh
    % market share) followed closely by Apollo Tyres Ltd. (21%). The other major players were JK Tyre & Industries (18%) and Ceat Ltd.(13%). The Indian tyre industry is characterized by its raw material intensity (raw material costs account for approximately 70% of operating income), capital intensity, and...
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