• Maruti Suzuki
    |   | Tsuneo Kobayashi | INTRODUCTION OF THE COMAPANY MARUTI UDYOG LIMITED Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest...
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  • To Study various HR policies of maruti Suzuki limited
    To Study various HR policies of Maruti Udyog Limited CHAPTER I - INTRODUCTION AUTOMOBILE INDUSTRY: Indian automobile industry has grown in leaps and bounds since 1898, when a car had first touched the Indian streets for the first time. At present it holds a promising...
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  • Overview of Indian Garment Industry
    each one is held accountable for work.The organizational environment can become conducive to develop potential and competencies of HR department, which provide opportunities to the employee to fulfil their need. Kousali Institute of Management Studies 4 INDIAN AUTOMOBILE INDUSTRY...
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  • Project at Jamkash Vehicleades
    ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Global recession has impacted the Indian automobile industry also and can be seen clearly in the sales figures of the last...
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  • buying behaviour of customers
    to high), it is useful to consider two extreme cases here. 1.2 INDUSTRY PROFILE: The success story of the automobile industry in India during eighties was due to the entry of Maruti Suzuki, during the need of the hour. India, the second largest populated country in the world, and pioneer in...
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  • Effect on Distribution Intensity
    world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles. 1.2 INDIAN SCENARIO The automobile industry in...
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  • Tata
    was delicensed in July 1991 with the announcement of the New Industrial Policy o The passenger car industry was delicensed in 1993. No industrial licence is required for setting up of any unit for manufacture of automobiles except in some special cases o The norms for Foreign Investment...
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  • Organisational Study
    1. INTRODUCTION An organizational study refers to the complete understanding of an organization in all dimensions. Ashok Leyland is a well known automobile manufacturing company in India. Ashok Leyland believe that its historical success and future prospects are directly related to combination of...
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  • Customer Relationship Management in Maruti Dealership
    necessary. The first car rolled out for sale on 14th December 1983, the company went into production in a record into 13 month marketing. The beginning of a revolution in the Indian Automobile Industry. Through the year Maruti has provided word-class contemporary Japanese technology, suitably user...
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  • Digital Marketing
    , the Indian automobile industry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and Mahindra, Hyundai Motors, Hero...
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  • Maruti Suzuki
    1) INTRODUCTION MARUTI SUZUKI UDYOG LIMITED Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian Automobile industry. Today, Maruti is India's largest automobile company. This feat...
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  • Stress Level of Employees
    industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led...
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  • Maruti
    successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry...
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  • Summer-Project-for-Mba
    , which was used more as a car than a commercial vehicle. Modifications in Gypsy and Maruti 800 to meet export requirements of various countries. CONTENTS CHAPTER: 1-Introduction 6-27 ❖ Automobile industry 6...
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  • Concept of Tqm
    of leadership and strategic planning as key issue to start TQM journey. Source: Ohio Award for Excellence governors award winners presentation. Introduction: TQM Basics and Beyond  Case Study Maruti: Case of Challenge 50 Maruti Udyog Ltd. (MUL) was established in February 1981 to meet...
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  • project report
    . Value for Money: Every customer in the Indian market desires value for money when they buy any automobile. However the pricing of the car is much higher in terms of the features offered by the car. People Resist Upper Segment Models: People have always associated Maruti with small cars and hence...
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  • Mis of Maruti Suzuki
    . Profile Maruti Suzuki is India's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led...
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  • Boots: Hair-Care Sales Promotion
    • Openness and learning • Fast, flexible and early mover • Customer delight • Networking and Partnership Vision: “The leader in Indian automobile industry, creating customer delight and shareholder’s wealth; a pride of India.” COMPANY STRATEGY & CUSTOMER SATISFACTION The...
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  • Value Proposition of Maruti Suzuki
    story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the far-sighted vision of our management. The Company Mission: To provide a wide range of...
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  • International Marketing Strategies of Hyundai in India
    | P a g e 5.3 Market analysis 5.3.1 External market audit External market audit is the best way to know about market as it is the first step while shape any industry, author had audit the environment of Indian automobile industry that also includes macro-environment...
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