2. Formation of PepsiCola Corporation
3. Reformulation of PepsiCola syrup formula
4. Formation of PepsiCola incorporation
5. Setup of PepsiCola
6. PepsiCola Multan
7. Mission of Company
8. Slogans through time
9. Major Competitors
10. Coca Cola...
from a deep understanding of the capabilities and motivations of the people in your company. Creating a promise you cannot consistently keep, year after year, is plain suicide.
Making the promise
Once you have created the promise, the next (and not so trivial) step is to somehow inject it into the...
assignment is the giant bottling company cocacola and the product line extension would be the diet lime launched by cocacola as an extension to an existing industry.
Bottling industries have been in an intense pressure due to the current economic recession. It’s getting difficult...
Quarterly report pursuant to sections 13 or 15(d) Filed on 04/26/2012 Filed Period 03/30/2012
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
ý QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
A summer training report
Bachelor of Business Administration (BBA) or
Bachelor of Business Administration (Computer Aided
Guru Gobind Singh Indraprastha University, Delhi
5th September 2009
To Whom It May Concern
This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009.
He was assigned a project in Marketing entitled...
Coca-Cola had humble beginnings as a refreshing drink developed by a pharmacist in Atlanta, Georgia in the late 1880’s. Upon the sale of the formula to Asa Candler, the company has been at the forefront of innovative marketing, sales, and manufacturing. Coca-Cola and its leaders have...
strategies adopted by Pepsi. The
thesis also takes about how Pepsi is doing all over the world and in India.
With the re-entry of Coca-cola in the Indian market, Pepsi had to go in for
Kinley Mineral Water with other companies”
In partial fulfillment of the requirements for the degree of
Master of Business Administration
Submitted to: - Submitted by:-
Mrs. SUKHJINDER BARING ...
Consumer Behaviour Assignment
Topic: Comparative Study of Pepsi and Coca-cola
The Battle of the Giants
Soft Drink Industry
The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages...
Final Marketing Plan Paper
Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks
University of Phoenix
As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part...
following paper attempts to analyze the branding strategy of Pepsi both in global and Bangladesh context. The Carbonated Soft Drink (CSD) industry is a tight oligopoly with Pepsi and its chief competitor, CocaCola, comprising 70% of the total market.
In particular, the paper will examine how current actions...
“Coca-Cola and Shasta.” These two products are in the same industry and both were
invented around the same time. Nonetheless, a very different perception comes to consumers‟
mind when they hear these two words. In the 21st cent ury, Coca-Cola is considered one of the
of year which actually kicks off the season earlier than normal," VP Marketing, PepsiCo India, Vipul Prakash
The Rs.17000 crore market of carbonated drinks industry in India looked really bad just after the “Pesticide” controversy last year. But some cool promotions and quick reactions by cola companies...
Degree under Biju Patnaik University of Technology, Rourkela
Regd. No.: 0906202052 Roll No.: 200975721
2009 - 2011
Under the guidance of
Mr. Ratnakar Mishra
NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY
Palur Hills, Berhampur, Orissa – 761008, India
CocaCola Marketing Project
Coca-Coca Marketing Project
Launch of Loca Lime
In this project we have focused upon how the launch of the new juice Loca Lime in Pakistan poses a challenge for the company and how the company needs to market it in order to make this launch a successful one. Mustafa Puri...
2010 Annual Report
Every step and action we undertake focuses on the disciplined execution of our strategic framework. We have improved our position in the global beverage industry by constantly transforming complex challenges into opportunities.
Our industry constantly...