• Coke
    Middle East as well as in other Muslimcountries. Because Coca Cola is known as the very American company, this had a huge effect on thesales of its products. E: Economic change , for example a recession creating increased activity at the lower ends of product price ranges. Rate of interest raises...
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  • Coca Cola- a Detailed Case Study
    Brand Name Market Share % share others, 2 Pepsi, 41 Coca cola, 57 Pepsi Coca cola others 27 SWOT Analysis S. = Strengths • • • • • • It is a company with an experience more than 120 years. Brand equity/image & recognition Product distribution and worldwide network Solid financial...
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  • Dr Pepper Snapple Group, Inc
    agreement payments from The Coca-Cola Co. and PepsiCo, Inc. (THREE-YEAR CUMULATIVE TOTAL 2009–2011) $4.2 Billion PEPSI/COKE LICENSING AGREEMENTS PRIMARY SOUR CES & USES OF CASH $3.8 Billion SHARE REPURCHASES DIVIDENDS NET REPAYMENT OF CREDIT FACILITY & NOTES OPERATIONS CAPITAL SPENDING Wayne...
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  • Soft Drink Industry
    . * 1885 Charles Aderton invented "Dr Pepper" in Waco, Texas. * 1886 Dr. John S. Pemberton invented "Coca-Cola" in Atlanta, Georgia. * 1892 William Painter invented the crown bottle cap. * 1898 "Pepsi-Cola" is invented by Caleb Bradham. * 1899 The first patent issued for a glass...
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  • Indian Beverage Industry Report
    registered 10-15% growth in this segment last year," said a spokesperson at Spencer's Retail Ltd. Beverage majors like Coca Cola India, for example, again reported growing sales.Coca-Cola in India reported a solid first quarter 2009 results not only despite a challenging economic environment, but...
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  • Coca Cola More Then a Drink
    requirements for participation in the Plan. Any current or former Employee who has an interest under the Plan shall also be considered a Participant. "Pension Plan " means the Coca-Cola Refreshments Employees' Pension Plan. "Plan" means the Coca-Cola Refreshments Supplemental Pension Plan. " Plan Year...
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  • Coke Wars Case Study
    of customer satisfaction, business environments and technology. This paper will: 1) review the strategic issues presented in the “Coke Wars” case through the use of the Strategic Management Model as applied to both Coca-Cola & Pepsi; 2) highlight fundamental strategies & tactics so as to...
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  • Pepsi
    marketing priority which would hurt Pepsi in the long run. COKE’S STRATEGIC MOVE SINCE 1993 Four years after it entered the Rs. 1,800 Crore Indian soft drinks market, Coca-Cola is finally walking up to reality and duplicating the strategy of arch rival Pepsi. In these four years the...
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  • Brand Preference of Coca Cola Products
    strategy of Coca- Cola plant. ➢ The study provides the solution and the way to reach out of the ultimate consumer and thus become market leader. ➢ The study provides the proper availability of all the brands, demanded by the outlet. ➢ To analyze the ratio of the Coke and Pepsi outlet...
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  • Marketing Strategies of Pepsi
    2004 the cola war has begun afresh. Coca-Cola India today claimed that it has increased its market share from 57 per cent in the carbonated soft drink (CSD) category in 2002 to 61 per cent at the end of December 2003, as per ORG-Marg figures. Pepsi, however, contested the figures by saying that its...
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  • Business Communication
    fierce pricing rivalry between Coca Cola and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to sacrifice short-term profits where in some cases it either went...
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  • Branding Strategy of Pepsi
    Bangladesh context. The Carbonated Soft Drink (CSD) industry is a tight oligopoly with Pepsi and its chief competitor, Coca Cola, comprising 70% of the total market. In particular, the paper will examine how current actions by PepsiCo regarding differentiation, pricing, cooperation, and complements have...
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  • Coca Cola Analysis
    net income improve (Coca-Cola, 2011). Similarly, National Beverage Corp. has also been able to increase its revenue; therefore, increasing its net income year aft er year. Gross margin in 2010 was 33.2% compared to 29.5% in 2009. Due to lower economies of scale, National Beverage Corp.‟s...
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  • Report on Brand Management of Cocacola
    that Coca-Cola is now in better position to meet its interest payments as compared to 2008. Long-term (investment) Activity Ratio Net Fixed Assets Turnover |2009 |2008 | |3.24...
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  • Pepsi
    percent in the carbonated soft drink (CSD) Category in 2002 to 61 percent at the end of December 2003, as per ORG - Marg figures. Pepsi, however, contested the figures by saying that it market share stood at 47.6 pe4rcent during the same period and Coca Cola India had a combined market share of only...
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  • Coca Cola
    financing. Coca-Cola’s current and quick ratios are much higher than industry averages. This signals to investors that the company can meet all short term liabilities. The debt to equity ratio is slightly lower than average and has been steady for three years. This signals that Coca-Cola is not as...
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  • My Upload
    , | 330ml | Fanta - The orange drink of The Coca-Cola Company is seen as one of the favourite drinks since 1940's. Fanta entered the Indian market in the year 1993. Over the Years Fanta has occupied a strong market...
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  • Food Industry
    shareholder return of 24.2% constitutes only a modest performance when contrasted with the S&P 500’s 27% growth. The CPG industry’s 2009 results may reflect the fact that CPG companies have been adapting to market conditions and sacrificing some short-term growth in order to get their houses in order...
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  • Coca Cola Analyze
    took the stock price from 27.07.2009 to 19.07.2010 date. Then we calculated weekly holding period (HPR) i.e. (Pt+1-Pt/Pt) and we found weekly returns. From these numbers we computed Annual actual return by using the formula 1+EAR= (1+HPR) n. Using S&P500 returns for Coca Cola from the previous year...
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  • Project on Consumption Pattern of Soft Drinks
    introducing it in southern markets last year, Coca-Cola India has launched its fruit-flavoured soft drink 'Fanta Apple' nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively.  During the Fanta Apple...
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