Case Study: American Well Team Edition Jennifer Zelensky Marylhurst University MBA Program Portland‚ Oregon MKTG 522E Background American Well‚ founded by brothers Ido and Roy Schoenberg in 2006‚ has created an Online Care system that allows consumers to connect with physicians from their homes or offices (Ofek and Laufer‚ 2011). In April 2010‚ American Well introduced a new product‚ Team Edition‚ which leveraged the existing Online Care system to bring live‚ on-demand specialist care consults
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American Well Benefits of Online Care for patients‚ health providers‚ and health insurance companies a) Benefits for patients With Online Care wait times are drastically reduced from days to hours or minutes and patients do not need to travel to the clinic. This service can be accessed at home providing privacy as well as protection from infections that can be contracted from other patients in the waiting area. The service is much cheaper compared to clinic visits. Patients can also instantly
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Assignment 2 14th August 2012 AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW From: Group 1‚ Section B A Logesh (2012PGP001) Debraj Das (2012PGP101) Lopes Raoul Reginald (2012PGP187) Piyush Gulati (2012PGP253) Roshan Anand (2012PGP316) AMERICAN WELL: THE DOCTOR WILL E-SEE YOU NOW 1. Which of the new market opportunities do you see as the most promising? Various market opportunities available for American Well are : Hospitals – Installing an online case kiosk in emergency room will allow
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American Well‚ a pioneer in online healthcare is at the crucial stage where the business opportunities look propitious at the same time it could make the company lose its perspective. It has the first-mover advantage with strong core competency. But still‚ some of the questions concerning the future of the company do needs to be addressed. Some of the main questions that American Well faces are 1. Introducing the product to new customer segments 2.Capturing the international market 3. Pushing the
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Should American Well go ahead with its core product online care? Explain Why it should or should not. If yes‚ then how should it do it? American Well should go ahead with its core product Online Care because of the following reasons: a. Technology is one of the strengths they have harnessed in implementing Online Care and this can further serve to block competition in the future b. They had the first mover advantage and progress in this segment with maximum customer satisfaction will provide American
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more consumers were becoming price sensitive‚ and since its major rival‚ “Black Bird” was more competitively priced‚ the sales of Lightwel have been going down. b) Retailer‟s loyalty towards Lightwel have decreased. From exhibit 5‚ we find that in case of Black Bird‚ retailer‟s choice accounts for 76.3% of the sales‚ where as for the flagship Lightwel brand‚ “Four Aces”‚ this account for only 61% of the sales. In an industry‚ where most brands are „pushed‟ by the retailers‚ this is a major cause
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Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it‚ its competition‚ and the environment to see how the company stands.
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Social Responsibility CSR can be defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workplace as well as the community and society at large. Examples of CSR include environmental practices‚ philanthropy work‚ and ethical labor practices. Wells Fargo has identified nineteen key goals‚ some of which include environmental finance‚ community development‚ foreclosure prevention‚ supplier diversity‚ and community service. The
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Wells Fargo is helping military veterans transition to new careers and build their professional network with a $50‚000 investment in John F. Kennedy University’s VALOR Center. The grant will fund a veteran-focused entrepreneurial program‚ develop a network of mentors‚ and promote the available resources to other veterans that might not be aware of these wonderful resources. “While Wells Fargo has been committed to service members‚ veterans‚ and their families for more than 160 years‚ we remain
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Protection Bureau that Wells Fargo created more than 2 million fake bank accounts or credit cards by inputting real customer information without their consent. The Consumer Financial Protection Bureau along with the Los Angeles City Attorney and the Office of the Comptroller of the Currency‚ have fined Wells Fargo $185 million dollars. Federal banking regulators state that Wells Fargo has been committing this fraudulent activity since 2011. Since the scandal made headlines‚ Wells Fargo fired over 5‚300
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