To: Prof. Irizarry From: Delila M. Calderon‚ BA 11 Date: 12/6/12 Subject: American Eagle Outfitters American Eagle Outfitters is a popular clothing company with innovative‚ exciting and creative strategies. For many years AEO has focused on the same target market of 15 – 25 year old male and females‚ and with the right mix of casual and fashionable products‚ these two things add to the brands success and identity. AEO clearly defines its marketing strategy and products to
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MKTG 3310: Retailing Professor: Dr. Gao Retailing Financial and Strategic Analysis Abercrombie and Fitch and American Eagle Outfitters Gross Margin Percentage Abercrombie and Fitch (A&F) has higher gross margin percentage than American Eagle Outfitters (AE) due to its higher average selling price (ASP) than AE’s; the approximate average price for a pair of men’s jeans at A&F is $80 compared with $45 at AE. This is because of the different strategies between A&F and AE. A&F targets higher
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American Eagle Outfitters SWOT Analysis The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In 1980 the Silverman’s encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein family bought the rest of Retail Ventures and opened 153 American Eagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada. American Eagle had
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Trends in popular American culture‚ what we value and idolize will influence where we go in life. Where we look in life will often determine where we go‚ and how we end up. From my viewpoint now and what I see in friends in the media and in the values of the groups I belong to I can see where my future is heading. These trends are setting the course. This can be changed and have a profound influence on others that I am around and even those that are seemingly unconnected to me once I begin
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product to a greater number of people. The goal of advertising is to make more people aware of a company’s product so t hat more people would avail of this product or service‚ and this would mean more revenues for the company. One way that American Eagle Outfitters can approach this goal is to expand the current market of consumers. This will need directing promotional activities to consumers who have never tried the clothes. Another way is to target the current market in the hopes of increasing market
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American Eagle Outfitters American Eagle Outfitters’ main categories like denims‚ knit-tops‚ shorts and colors have been successful. The success was provided by an increase in the variety of products‚ alteration and addition of designs such as new heritage fits‚ new washes‚ colors‚ prints and designs. The retailer has well-defined apparel true to the current trends. “American Eagle stores’ comparable store sales increased by 17% and 7% in the previous two quarters. The American Eagle stores contribute
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American Eagles Outfitters (AEO) was founded in 1977 by brother Jerry and Mark Silverman. The store opened as a segment of Silverman’s Menswear‚ Inc. in Twelve Oaks Mall in Michigan. Today‚ the company is headquartered in Pittsburg‚ Pennsylvania and operates approximately 1‚00 retail stores as well as online at ae.com and aerie.com. The company has store base in approximately 150 locations in over 20 countries and ships to approximately 80 countries around the world. The company also has license
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American Eagle Outfitters From Wikipedia‚ the free encyclopedia American Eagle Outfitters‚ Inc. Type Public (NYSE: AEO) Founded 1977 Headquarters Pittsburgh‚ Pennsylvania Area served United States Key people Jay L. Schottenstein (Chairman) James V. O’Donnell (CEO) Roger S. Markfield (Vice Chairman) Susan P. McGalla (President & CMO) Industry Retail Products Apparel‚ footwear‚ accessories Revenue ▲$2.8 billion USD (2006) Employees 20‚600 (2005) Parent Retail
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American Eagle Outfitters‚ Inc. The American Eagle Outfitters clothing company was founded in 1977. This company has a brand recognition of the bald eagle above their name‚ they also go by “AEO”. Their primary focus is apparel sales to the younger generations. They have expanded their market to include a product line call “Aerie” which produces lingerie‚ bras‚ and panties; furthermore‚ this line meets the demands for all sizes and shapes of females today (Bethel University‚ 2017). Through due diligence
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American Eagle Outfitters April Fool’s joke did not have people laughing. It ignited hate-tweets‚ and boycotting of the company. If you are a young adult‚ I’m sure your newsfeed was circulated with advertisements that used the tagline “The real you is sexy.” This series of advertisements featured four men of shapes and sizes lounging in their underwear and describing what body positivity means to them. The ads were quirky and it was refreshing to see men comfortable in their bodies who do not look
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