"Air Asia Stakeholders" Essays and Research Papers

  • Air Asia Stakeholders

    The Strategic Analysis of Air Asia, can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned, Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price, income...

    Airline, Avianca, Delta Air Lines 1634  Words | 3  Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown...

    AirAsia, Airline, Business process 1392  Words | 4  Pages

  • Air Asia

    BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia...

    AirAsia, AirAsia X, Airline 1116  Words | 4  Pages

  • Air Asia

    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book, pay and fly and most of the seats are sold through online, this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia, Air Asia expanding the business...

    AirAsia, Airline, Low-cost airlines 846  Words | 3  Pages

  • air asia

    Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current...

    AirAsia, Airline, Indonesia AirAsia 805  Words | 3  Pages

  • Air asia

    Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline...

    Airline, Airline ticket, Airlines 1377  Words | 9  Pages

  • Air Asia

    Marketing Strategy Air Asia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been...

    AirAsia, Airline, Low-cost airlines 1397  Words | 4  Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors...

    Air France, Airline, Avianca 1531  Words | 5  Pages

  • Air Asia

    in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate 20 cities with as low as $16 from kuala lumpur to senang. They are keeping prices low of maintain. Their regular fee from different cities. One of the competitor is valuair stated by a former SIA pioneer, 71 year old chin beng lim. II – Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia, and...

    AirAsia, Airline, Kuala Lumpur 684  Words | 3  Pages

  • Air Asia

    different relevant stages for a project planning and control. All the stages are listed below: 1. Understanding the project environment. In this stages stakeholder mapping are responsible for the internal and external factors which may influence the project. Communication tool plays an important role in this stage. Figure 12.3.1 Stakeholder Mapping (Lecture notes: Topic11: Performance Measurement and Operations Performance). 2. Defining the project. Setting the objectives...

    Critical path method, Enterprise resource planning, Lean manufacturing 1948  Words | 7  Pages

  • Air Asia

    Companies background AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur. It is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[4] AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan...

    AirAsia, Airline, Delta Air Lines 1256  Words | 5  Pages

  • Air Asia- an Introduction

    AIR ASIA Company profile: Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia...

    AirAsia, Aircraft, Airline 1639  Words | 6  Pages

  • Trends and Development of Air Asia

    Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find, select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction ...

    AirAsia, Airline, AirTran Airways 2004  Words | 6  Pages

  • Swot Analysis of Air Asia

    SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has...

    AirAsia, Airline, Low-cost carrier 769  Words | 3  Pages

  • Air Asia Assignment

    Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor...

    AirAsia, Airline, AirTran Airways 2048  Words | 7  Pages

  • The Air Asia Establishment

    The Air Asia Story Inspired by the LCC business model of Southwest Airlines inspired Tony. Southwest Airlines was established in 1971 and had been profitable every year since 1973. Then model adopted by Europe after liberalization of aviation industry. Ryanair (Ireland) and easyJet (London) are the largest LCC in Europe and follow the same business model. Air Asia was established initially by DRB-Hicom Bhd in late 1996, asian financial crisis in 1997. Government studied Tony’s proposal to...

    AirAsia, Airline, Bangkok 799  Words | 4  Pages

  • Air Asia - 4

    President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline...

    AirAsia, Airline, AirTran Airways 2462  Words | 6  Pages

  • Air Asia Swot Analysis

    AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services...

    AirAsia, Airline, AirTran Airways 1929  Words | 6  Pages

  • Swot Analysis Air Asia

    SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of...

    AirAsia, Airline, AirTran Airways 1601  Words | 5  Pages

  • Case Study - Air Asia

    Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed...

    AirAsia, Airline, Competition 1043  Words | 3  Pages

  • Cost Management in Air Asia

    the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free seating, and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan, 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls, and encourage more air travel among Malaysians...

    AirAsia, Airline, Kuala Lumpur International Airport 1706  Words | 6  Pages

  • Air Asia-Marketing Plan

     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-...

    AirAsia, Airline, AirTran Airways 781  Words | 3  Pages

  • Air Asia: Competitive Advantage

    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and...

    AirAsia, Airline, Low-cost airlines 531  Words | 3  Pages

  • Asia: Air Pollution and Deforestation

    The continuing loss of forests in Asia is a result of many elements. A combination of governmental mismanagement and corruption, economic development, and an ever-widening gap between classes continues to cause deforestation across the continent. As the significance of forests both for their natural resources and their innate beauty declines, and as environmental protection remains undervalued to be replaced by immediate economic gains, deforestation continues to be a devious predator onslaught by...

    Acid rain, Air pollution, Asia 1901  Words | 5  Pages

  • Air Asia Essay

    success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. • How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1. For both cases, it would require Air Asia to give the best...

    2010 Formula One season, AirAsia, AirAsia X 1137  Words | 7  Pages

  • Air Asia - Essay

    AirAsia is a Malaysian-based airline company. It is the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone Can Fly”. AirAsia was established in 1993 and commenced operations on 18 November 1996. It...

    AirAsia, Airline, Low-cost airlines 806  Words | 3  Pages

  • Air Asia 3

    fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare is the main driving force for choosing an airline carrier...

    Airline, Asia, East Asia 588  Words | 3  Pages

  • Pest Analysis (Air Asia)

    motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The...

    2009 flu pandemic, AirAsia, Airline 1765  Words | 5  Pages

  • Air Asia - 1

    be achieved by maximizing passenger number per flight • MAS, under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost, USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04, MAS - $0.41, Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new aircraft...

    Airline, Cathay Pacific, Economics 548  Words | 3  Pages

  • Ob Air Asia

    passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone...

    AirAsia, Airline, Indonesia AirAsia 707  Words | 3  Pages

  • Air Asia assignment

    every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’, Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously strives to promote air travel, AirAsia also seek to create excitement amongst their guests with their range of innovative and personalized...

    AirAsia, Airline, Low-cost airlines 796  Words | 3  Pages

  • Air Asia Facts

    further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However, as the market isbecoming larger...

    AirAsia, Airline, ASEAN 709  Words | 3  Pages

  • Air Asia- Porter's Five Forces

    determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc. Thus, this has reduced the treat to Air Asia. Moreover, brand awareness is quite important in this industry. Thus, to enter this industry not...

    Aircraft, Airline, Complementors 876  Words | 3  Pages

  • Case Study: Air Asia

    quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus, possessing capabilities necessary for success. AirAsia’s tangible resources, including its fleet and hubs, enhance the company’s low cost capabilities...

    Aircraft, Airline, Avianca 1633  Words | 5  Pages

  • air asia-crm

    CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring, retaining, and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia...

    Customer, Customer relationship management, Customer service 891  Words | 3  Pages

  • Report on Air Asia

    the airport The International Air Transport Association (IATA) mentioned that having a single (international) airport is the preferred way to make Kuala Lumpur an aviation hub of choice. It also indicated that by having two (international) airports would mean duplication of services such as fire and rescue, air traffic control, immigration and customs, which in turn would raise the cost of air travel. Finally, the association cited potential problems in managing air traffic as the site of the new...

    AirAsia, Airline, Airport 1802  Words | 5  Pages

  • Low-cost Carrier and Air Asia

    Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes...

    AirAsia, Competition, Cost 1157  Words | 4  Pages

  • Air Asia Macro-Environment

    Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years, AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online, Saturday 15th July 2006). Hence, the Malaysian government offers many incentives to AirAsia in term of landing rights, lowering passenger service charges, tax benefits and exemptions (Malaysian Industrial Development Finance...

    AirAsia, Corporate social responsibility, Economy of Malaysia 1441  Words | 4  Pages

  • Air Asia History

    Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. Organization A new budget...

    AirAsia, Airline, Kuala Lumpur 710  Words | 3  Pages

  • Air Asia: Introduction

    to passenger traffic. Further strengthening its ASEAN network, the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate, which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes, Dato’ Pahamin Ab. Rajab, Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making, debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for...

    AirAsia, Airline, Kuala Lumpur 1010  Words | 3  Pages

  • Service Operational Management of Air Asia

    Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes...

    AirAsia, Aircraft, Airline 758  Words | 3  Pages

  • Malaysian Airlines vs Air Asia

    Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries, the domestic carrier turned into an international airline in...

    AirAsia, Airline, Cathay Pacific 2101  Words | 6  Pages

  • Air Asia Ibs Case Study

    Airlines worldwide were driven to enforce stricter aviation policy and protocols, which more often than not translated into added costs. Consumer confidence dwindled, causing a drop in up to 70 percent in global airline load and a 25 percent drop in air traffic (Travel Research Ltd, 2001). This doom and gloom prospect did not stop AirAsia’s new CEO from continuing his business venture. In fact, within a short span of 11 months, not only did AirAsia wrote off its RM20 million debts and achieved...

    AirAsia, Airline, Kuala Lumpur International Airport 2214  Words | 7  Pages

  • AIR ASIA

    of Air Asia (Economic Perspective) | ChinaAbout.net ChinaAbout.net Portal of China HOME CULT URE HEADLINES BUSINESS SHOWBIZ SPORT S T RAVEL Case Study of Air Asia (Economic Perspective) February 12, 2013 - Sample of English Assignments By Chinese Students - no comments OPINION LANGUAGE Search Search This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net 1. Introduction of Air Asia Popular...

    AirAsia, Airline, Economics 4056  Words | 22  Pages

  • Air Asia Structure

    November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First, High Aircraft Utilisation, Low Fare,...

    AirAsia, Airline, Avianca 1692  Words | 5  Pages

  • Swot: Low-cost Carrier and Air Asia

    SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5. Heavily outsourcing Opportunities 1...

    AirAsia, Airline, Low-cost carrier 414  Words | 3  Pages

  • Blue Ocean Strategy in Air Asia

    over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001, the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more...

    AirAsia, Airline, Delta Air Lines 1648  Words | 6  Pages

  • Air Asia

    from its Malaysian owner DRB-HICOM Berhad for a token of RM1 (USD0.25 cents), and agreed to assume the debts of the company. AirAsia was resurrected, re-branded and re-launched as a low-cost carrier following the acquisition of the Company by Tune Air Sdn Bhd in December 2001. With the drive and determination by Dato’ Sri Dr Tony Fernandes and with the support of his partners, the AirAsia Group (including its Thailand and Indonesian affiliates) operates a fleet of 90 aircraft and flies to more than...

    AirAsia, Airline, Low-cost airlines 25066  Words | 87  Pages

  • Porter's 5 Forces Analysis on Air Asia

    analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia...

    Air France, Airline, Avianca 1512  Words | 5  Pages

  • Case Study Air Asia 2

    Tecnological environment – AirAsia responded to the fast growth of internet usage during that time, and so they were able to reach more customers through online booking. Political Environment – AirAsia faced some problems due to the heavily regulated air travel in Asia. Fernandes engaged the support of the former prime minister of Malaysia, Dr. Mahathir Mohamad, to network with neighboring countries in an effort to develop an open-skies agreement. 2. Discuss the micro and macro factors that would affect AirAsia's...

    AirAsia, Airline, Competition 705  Words | 4  Pages

  • Air Asia

    INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, Philippines AirAsia,  HYPERLINK "http://en...

    AirAsia, Airline, Customer relationship management 5258  Words | 10  Pages

  • Air Asia

    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above) 9 Over all brief Opportunities and threats external environment (Porters) 10 RECOMMENDATION 11 REFERENCES: 13 BACKGROUND Air Asia is Asia’s largest airline...

    Airline, Avianca, Customer relationship management 2745  Words | 9  Pages

  • Air ASIA

    of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov, 1996. • 2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only RM1, and with only 2 Boeing 737-300 aircraft together wit RM40 million in debt. • Air Asia...

    AirAsia, Airline, Low-cost airlines 1123  Words | 36  Pages

  • Air Asia

    Thai Air Asia Limited Section 1: Company Background In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market, especially low cost airlines, which have already been widely and well accepted in scores of countries. In Southeast Asia, at that time, Air Asia Malaysia was considered...

    1948, 1979, AirAsia 5592  Words | 18  Pages

  • Stakeholders

    A stakeholder is any individual or group who can affect or is affected by the actions, decisions, policies, practices, or goals of the organisation (Freeman 1984, 25). They have the interests in the activities of an organization and can be divided into internal and external stakeholders. In addition, there are different levels of stakeholders: primary and secondary. The level of stakeholders depends on the political, economic and social environment. Internal stakeholders are those from within the...

    English-language films, Management, Organization 889  Words | 3  Pages

  • Air Asia

    cost of operation due to oil prices that keep increasing. Social Airasia able to adopt the safety procedures or practices which be able to get people full trustiness in our safety regulations. Technology Providing online services that combines air ticketing with hotel bookings, car hire and travel insurance. Pushed internet booking services to cut cost. Airasia has introduced GO Holiday, the airline online website to customer booking holiday package at the real time. Bought new aircraft that...

    AirAsia, Airline, Avianca 4250  Words | 13  Pages

  • air asia

    Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies, but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so, in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more...

    Aerospace, Aircraft, Airline 477  Words | 3  Pages

  • Stakeholders

    Stakeholders The world ''stakeholder'' was first used in an internal memorandum at the Stanford Research Institute in 1963. It refers to "those groups without whose support the organizations would cease to exist". There are two types of stakeholders, primary and secondary. The first type are those that engage in economic transactions with the business - stockholders, customers, suppliers, creditors and employees. The second type are those who do not engaged in direct economic exchange with...

    Education and training occupations, Head teacher, Management 755  Words | 3  Pages

  • AIR ASIA

    Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001, the airline was bought by former Time Warner executive...

    AirAsia, Airline, Cathay Pacific 1753  Words | 18  Pages

  • stakeholders

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