• Services Marketing
    Services Marketing The definition of services marketing is the process of persuading potential consumers to buy the organization product and service. Services marketing are a subfield of marketing, which can divide two main areas of goods marketing and services marketing. Services marketing is a type...
    Premium 2524 Words 11 Pages
  • Airasia
    Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined...
    Premium 2560 Words 11 Pages
  • Strategy Management
    Introduction Authorisation Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously, the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X Sdn Bhd since 2...
    Premium 7411 Words 30 Pages
  • Air Asia
    Outstanding Product and Services 6 Strategies to Overcome Competition 7 Strategies to Retain Customer Loyalty 9 Business Performance 10 Strength / Weakness 13 Bibliography 15 Inroduction Executive Summary This assignment aims to identify the key airline operations aspects of Air Asia. The basic...
    Premium 3000 Words 12 Pages
  • Report on Air Asia
    TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2 Technology...
    Premium 3343 Words 14 Pages
  • Airasia
    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia...
    Premium 846 Words 4 Pages
  • airasia
    able to get people full trustiness in our safety regulations. Technology Providing online services that combines air ticketing with hotel bookings, car hire and travel insurance. Pushed internet booking services to cut cost. Airasia has introduced GO Holiday, the airline online website to customer booking...
    Premium 4250 Words 17 Pages
  • Air Asia-Marketing Plan
     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition...
    Premium 781 Words 4 Pages
  • Air Asia
    Thai Air Asia Limited Section 1: Company Background In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines...
    Premium 5592 Words 23 Pages
  • air asia
    Rivalry among existing competitor Air Asia offers flights with lower price that other companies, but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so, in this case rivalry among...
    Premium 477 Words 2 Pages
  • Strategic Information Management - Red Ocean & Blue Ocean Strategy
    to obtain the relevant profit. The Blue Ocean strategy was created considering the value innovation which could provide the consumers with a better service through innovation and at a better value both for the consumer as well as the firm. In the twentieth century managers are forced to use a Blue Ocean...
    Premium 3365 Words 14 Pages
  • Airasia
    CONTENTS 1. Introduction 2. Provide description on the proposed service 3. SWOT Analysis 4. S.M.A.R.T. Goal and Marketing Objective 5. Marketing Strategies AIS ASIA INTRODUCTION About The Company Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled...
    Premium 3323 Words 14 Pages
  • Air Asia vs Mas
    Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organisation is to reach and achieve optimal purpose. They want to make the most out of their...
    Premium 5166 Words 21 Pages
  • Air Asia- Porter's Five Forces
    Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc...
    Premium 876 Words 4 Pages
  • Airasia Marketing
    Analysis | 13 | Financial Highlights | 17 | Organisational Chart | 17 | Appendix | 18 | Introduction Our marketing plan group project in on Air Asia Berhad, a Malaysian low-cost airline. It operates both domestically and internationally. We have used primary and secondary sources of information...
    Premium 2820 Words 12 Pages
  • Marketing
    | Introduction AirAsia Berhad (AirAsia) is the leading low cost airlines in South East Asia, which has expanded rapidly since 2001. The company is based in Kuala Lumpur, Malaysia and has successfully positioned itself in customer's mind through...
    Premium 4836 Words 20 Pages
  • Assignment
    Table of Contents 1.0 Introduction and Air Asia’s Background ----------------------------------------- 2 2.0 Marketing practices that has been adopted by the organization ---------------- 3 -5 - Discuss all the 7 P’s - Targeting...
    Premium 3029 Words 13 Pages
  • Air Asia: Competitive Advantage
    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient...
    Premium 531 Words 3 Pages
  • Information System Use by Air Asia - 1
    Information System Use by Air Asia Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization, its work...
    Premium 3115 Words 13 Pages
  • Airasia
    factors regarding Air Asia’s success that we have identified. The success factors are due to it applying effective marketing strategies which enabled it to achieve success in the airline industry. The 10 key marketing success factors are: The four marketing mix variables – product, price, place and...
    Premium 5561 Words 23 Pages