• Services Marketing
    to be the best company to work whereby their employees are served as part of a big family and attain the cheapest price so everyone also can fly with Air Asia. Air Asia also to maintain the good quality product and service to reduce co st and improve their service level. In-flight services like...
    Premium 2524 Words 11 Pages
  • Airasia
    globally recognized ASEAN brand which they actually achieve it already. Thirdly, to attain the lowest cost so that everyone can fly with Air Asia. Lastly, to maintain the highest quality product, embracing technology to reduce cost and enhance service levels (Air Asia, 2011).This point means they...
    Premium 2560 Words 11 Pages
  • Air Asia
    Services Air Asia’s outstanding product and services lies in its ability to be efficient in offering the lowest prices. Unlike other full-serviced airlines that has a variety of luxurious and service oriented uniqueness. Air Asia is unique in being as simple as possible in terms of both product...
    Premium 3000 Words 12 Pages
  • Report on Air Asia
      TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2...
    Premium 3343 Words 14 Pages
  • airasia
    earlier, the main purpose of using airline services is to reach the destination. Every airline provides similar services to customers. Though Air Asia provides other added services like hotel booking, and tour packages, it is subject to the customer’s choice. An industry with similar products offered is...
    Premium 4250 Words 17 Pages
  • Strategy Management
    Asia X Sdn Bhd since 2 November 2007. Air Asia X is the authorised representative appointed by ACE Air Cargo, the Alaska’s largest scheduled all-cargo carrier. Air Asia X provide carrier services on behalf of ACE and ACE issued insurance products that relevant to Air Asia X promotes. Air Asia X are...
    Premium 7411 Words 30 Pages
  • Airasia
    offering luxury experience with low cost. With time, Air Asia launched Air Asia X which offers long haul flights and evolved to become integrated service provider who offers travel insurance, hotel, car rentals and other travelling products. Air Asia is offering competitive advantages comparing to...
    Premium 846 Words 4 Pages
  • Air Asia-Marketing Plan
    whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with Air Asia, maintain the highest quality product, embracing technology to reduce cost and enhance service levels. 3 evaluation of mission statement in terms...
    Premium 781 Words 4 Pages
  • Marketing Mix
    ‘unrealistic’ price war in the future. The threat of substitute products or services: Air Asia is domestic carrier so there is existence of substitute services are high customer can go for Bus services either for Railways or for their own transport facilities because of low distance if their services and...
    Premium 3828 Words 16 Pages
  • Air Asia vs Mas
    target market segments. Product Features of Air Asia and MAS Brand Air Asia –One brand- low fare. MAS- Brand extension : fare + service. Fares Air Asia -Simplified fare structure –(60%-70% cheaper than MAS’s fare) MAS- Complex structure+ yield management Product Seating Air Asia – One...
    Premium 5166 Words 21 Pages
  • Air Asia- Porter's Five Forces
    matter in what product or service. In this case, even Air Asia always provide lowest price to customers, but they still will make comparison between airlines. Secondly, to switch to other service is very simple because Air Asia is not the only one who provides airline service. I.e. customers still can...
    Premium 876 Words 4 Pages
  • air asia
    Air Asia so, in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction to customers. In airline industry these substitutes exist, For example if someone...
    Premium 477 Words 2 Pages
  • Marketing
    2021. After that, Air Asia has to make deal with all the customer ways in getting the service because they have difference behavior. They have to make sure that they’re making the product and services are always available to demanding customers at the right time and the right place. Whenever...
    Premium 4836 Words 20 Pages
  • Business
    bargaining power by low cost strategy. Threat of substitute product Substitutes are products or services which can replace the original products or services. For Air Asia, there are two types of substitutes, alternative in the industry and alternative in another industry. The former is the other airline...
    Premium 1932 Words 8 Pages
  • Airasia
    . Introduction 2. Provide description on the proposed service 3. SWOT Analysis 4. S.M.A.R.T. Goal and Marketing Objective 5. Marketing Strategies AIS ASIA INTRODUCTION About The Company Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled...
    Premium 3323 Words 14 Pages
  • Air Asia: Competitive Advantage
    product, embracing technology to reduce cost and enhance service levels. Air Asia builds and sustains its competitive advantage by providing services at a price that is simply lower than competitors’ price. Operation effectiveness and outstanding efficiency are two main characteristics of low cost...
    Premium 531 Words 3 Pages
  • Airasia
    . • To attain the lowest cost so that everyone can fly with Air Asia. • Maintain the highest quality product, embracing technology to reduce cost and enhance service level. Future Objective for AirAsia Kuala Lumpur, Malaysia-based AirAsia has recently announced in a press conference that they...
    Premium 3752 Words 16 Pages
  • Strategic Information Management - Red Ocean & Blue Ocean Strategy
    flight. It eliminated the business class lounges, the first and business class seats and special check in counters. Air Asia eliminated the Boeing 737’s which were costly and affecting the fixed costs. Air Asia did not provide complementary services directly. Eliminated excess baggage and...
    Premium 3365 Words 14 Pages
  • Assignment
    start within an industry with lots of Prospects, find places they’re not being served properly, and then offer your products/services to them. People: Staffs are the essential assets of any organization,’ our staffs are the recipe for successes. Air Asia engaged more high quality intellectual...
    Premium 3029 Words 13 Pages
  • Information System Use by Air Asia - 1
    Information System Use by Air Asia Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization, its...
    Premium 3115 Words 13 Pages