Air Asia Product Essays and Term Papers

  • Services Marketing

    Services Marketing The definition of services marketing is the process of persuading potential consumers to buy the organization product and service. Services marketing are a subfield of marketing, which can divide two main areas of goods marketing and services marketing. Services marketing is a type...

    Premium | 2524 Words | 7 Pages

  • Airasia

    Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined...

    Premium | 2560 Words | 8 Pages

  • Air Asia

    Outstanding Product and Services 6 Strategies to Overcome Competition 7 Strategies to Retain Customer Loyalty 9 Business Performance 10 Strength / Weakness 13 Bibliography 15 Inroduction Executive Summary This assignment aims to identify the key airline operations aspects of Air Asia. The basic...

    Premium | 3000 Words | 12 Pages

  • Strategy Management

    Introduction Authorisation Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously, the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X Sdn Bhd since 2...

    Premium | 7411 Words | 21 Pages

  • Airasia

    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia...

    Premium | 846 Words | 3 Pages

  • Report on Air Asia

      TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2 Technology...

    Premium | 3343 Words | 11 Pages

  • PV Inverter Centrifugal Air Conditioning Market Research Report to 2014

    Research Report on Global PV Inverter Centrifugal Air Conditioning Industry” Order report by calling ReportsnReports.com at +1 888 391 5441 OR send an email on sales@reportsandreports.com with “2014 Market Research Report on Global PV Inverter Centrifugal Air Conditioning Industry” in subject line and your...

    Premium | 680 Words | 3 Pages

  • Air Asia-Marketing Plan

     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition...

    Premium | 781 Words | 3 Pages

  • Air Asia 9

    Introduction……………………………………………………………………. 2 Air Asia Current Business Strategies…………………………………………..3 Possible Alternative Strategies Evaluation……………………………………. 7 Air Asia Resources Evaluation………………………………………………. 11 Possible Future Strategies For Air Asia Indonesia…………………………… 12 Air Asia Indonesia vs. Adam Air……………………………………………...

    Premium | 3005 Words | 10 Pages

  • Strategic Information Management - Red Ocean & Blue Ocean Strategy

    globally is in a decrease and many organizations have been producing similar products. Therefore the consumers are influenced to purchase goods and services depending on the price the products are offered at the market as similar products from different brand all poses the same ingredients and results. For an...

    Premium | 3365 Words | 13 Pages

  • air asia

    Rivalry among existing competitor Air Asia offers flights with lower price that other companies, but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so, in this case rivalry among...

    Premium | 477 Words | 3 Pages

  • Air Asia

    Thai Air Asia Limited Section 1: Company Background In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines...

    Premium | 5592 Words | 18 Pages

  • 2014 Market Research Report on Global Air Cooled Condenser Industry

    2014 Market Research Report on Global Air Cooled Condenser Industry Hard Copy: 2850 USD PDF (Single user) Copy: 2850 USD Global License: 5800 USD Pages: 176 Tables and Figures: 226 Published Date: June 2014 Publisher: 9Dimen Research Air Cooled Condenser Research Center Contact: Michael...

    Premium | 1415 Words | 8 Pages

  • Marketing Strategy

    on heavy selling and promotion to obtain profitable sales, whereas the marketing concept focuses on customer needs and satisfaction and producing a product based on the respective customer’s needs. Hence, the selling concept focuses on volume while the marketing concept determines what the customer needs...

    Premium | 2287 Words | 8 Pages

  • airasia

    procedures or practices which be able to get people full trustiness in our safety regulations. Technology Providing online services that combines air ticketing with hotel bookings, car hire and travel insurance. Pushed internet booking services to cut cost. Airasia has introduced GO Holiday, the...

    Premium | 4250 Words | 13 Pages

  • Air Asia- Porter's Five Forces

    Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc...

    Premium | 876 Words | 3 Pages

  • Assignment

    Table of Contents 1.0 Introduction and Air Asia’s Background ----------------------------------------- 2 2.0 Marketing practices that has been adopted by the organization ---------------- 3 -5 - Discuss all the 7 P’s - Targeting...

    Premium | 3029 Words | 9 Pages

  • Airasia

    Marketing Strategies AIS ASIA INTRODUCTION About The Company Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first...

    Premium | 3323 Words | 11 Pages

  • Air Asia vs Mas

    Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place. The goal of an organisation is to reach and achieve optimal purpose. They want to make the most out of their...

    Premium | 5166 Words | 17 Pages

  • Business

    assist Air Asia to analyze low cost strategy effectively. Firstly, the discussion of this essay will explain the model of five forces. Afterwards, in order to make points clearly and demonstrate helpfully, there will be an analysis of a company, which is from airline industry, named Air Asia. In addition...

    Premium | 1932 Words | 5 Pages