• Air Asia
    Thai Air Asia Limited Section 1: Company Background In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of...
    Premium 5592 Words 23 Pages
  • Analysis of Air Asia
    STRATEGIC MANAGEMENT ASSIGNMENT #1 AIR ASIA 1. a) AirAsia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time perfo...
    Premium 1629 Words 7 Pages
  • Air Asia Services
    [pic] UCSI University Faculty of Management & IT Master in Business Administration Information Technology for Managers GM518 Group Assignment 2009 |Student Names |Student ID |Contribution (%) |Signature |Marks...
    Premium 7966 Words 32 Pages
  • Air Asia Economic Analysis -Mba
    Table of Contents {text:bookmark-start} {text:bookmark-start} Background {text:bookmark-end} {text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost, no-frills model of...
    Premium 6907 Words 28 Pages
  • Air Asia Advertising Types
    COMPANY INTRODUCTION Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director,...
    Premium 4327 Words 18 Pages
  • Air Asia
    MULTIMEDIA UNIVERSITY CENTER FOR DIPLOMA PROGRAMS DB S5018 BUSINESS MANAGEMENT MOK KAR NGAI 1101108328 WANG GUO HAU OH CANLLEN VINOD a/l VIJAYAN PUGENESWAREN a/l SIVAKUMAR Group DM 15 - 16 MS. WONG PEI WAH SEMESTER JUNE 2010/2011 Air Asia Values A...
    Premium 489 Words 2 Pages
  • Air Asia
    Understanding Marketing Mix in Air Asia Airline Bhd Author: Onwutalobi, Anthony-Claret CSN: 31217-2008-22-15 EXECUTIVE SUMMARY The term "marketing mix" became popularized after Neil H. Borden published his 1964 article titled, “The Concept of the Marketing Mix”. Since then, this terminology...
    Premium 3915 Words 16 Pages
  • Air Asia 21
    Abstract In its dynamic and competitive environment, Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world custo...
    Premium 3020 Words 13 Pages
  • Air Asia
    1. Identify and describe the main stages of the purchase decision making process for the business sector and consumer sector by using a model of buyer behavior. Business sector Factor Air Asia * Internal: attract more customers. * External: to expand their business in Malaysian market...
    Premium 532 Words 3 Pages
  • Air Asia Strategic Mgt Plan (Smp)
    EXECUTIVE SUMMARY It has been a great pride in the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carr...
    Premium 4134 Words 17 Pages
  • Air Asia Marketing Case Study
    Group – 6 Sec- C • AirAsia is a Malaysian low-cost airline. Initially it was a Malaysian Govt. controlled company. It was re-launched in Jan 2002 as an LCC(Low Cost Carrier) after takeover by Tony Fernandes. It operates scheduled domestic and international flights. AirAsia is a pioneer of...
    Premium 1029 Words 5 Pages
  • Pest Analysis (Air Asia)
    Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision ma...
    Premium 1765 Words 8 Pages
  • What Are the Strategic Dilemmas Facing Air Asia?
    SWOT ANALYSIS Strengths Low cost operations Aggressive, focused and effective management Simple business model that provides low prices Penetrate and stimulate to potential markets Multi-skilled staff means efficient and incentive workforce and reduced staff More seats per aircraft Single...
    Premium 703 Words 3 Pages
  • Swot : Air Asia
    SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct...
    Premium 1374 Words 6 Pages
  • Microeconomics Analysis of Air Asia
    Introduction The purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by th...
    Premium 3257 Words 14 Pages
  • Air Asia Facts
    (5) synergy in ingormationtechnology and telecommunications, which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship, Advanced Information Service, being able toreserve tickets through its short-messaging service (SMS). AirAsia with...
    Premium 709 Words 3 Pages
  • The Air Asia Establishment
    The Air Asia Story Inspired by the LCC business model of Southwest Airlines inspired Tony. Southwest Airlines was established in 1971 and had been profitable every year since 1973. Then model adopted by Europe after liberalization of aviation industry. Ryanair (Ireland) and easyJet (London) are t...
    Premium 799 Words 4 Pages
  • Why Do so Many People Fly with Air Asia?
    A young Asian brand gone global, Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia, Air Asia now flies to over 70 destinations in 19 countries. In general, the findings show that most of the r...
    Premium 283 Words 2 Pages
  • Air Asia 22
    Air Asia airline is one the Malaysian’s most preferred airlines because of their low cost airline. The airline was established in 1993 and began its operations on 18 November 1996. It was originally initiated by a government-owned multinational firm which is DRB-Hicom. The airline has a major debt...
    Premium 353 Words 2 Pages
  • Air Asia Strategic Analysis
    STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-...
    Premium 7342 Words 30 Pages