• Services Marketing
    to be the best company to work whereby their employees are served as part of a big family and attain the cheapest price so everyone also can fly with Air Asia. Air Asia also to maintain the good quality product and service to reduce co st and improve their service level. In-flight services like...
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  • Airasia
    globally recognized ASEAN brand which they actually achieve it already. Thirdly, to attain the lowest cost so that everyone can fly with Air Asia. Lastly, to maintain the highest quality product, embracing technology to reduce cost and enhance service levels (Air Asia, 2011).This point means they...
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  • 2014 Market Research Report on Global Air Cooled Condenser Industry
    assistance from Air Cooled Condenser industry chain related technical experts and marketing experts during Research Team survey and interviews. The report including six parts, the first part maainly introduced the product basic information; the second parts mainly analyzed the Asia Air Cooled Condenser...
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  • Airasia
    offering luxury experience with low cost. With time, Air Asia launched Air Asia X which offers long haul flights and evolved to become integrated service provider who offers travel insurance, hotel, car rentals and other travelling products. Air Asia is offering competitive advantages comparing to...
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  • Air Asia
    achieved so much by staying true to their mission, which includes: •Being the best company to work for, treating each employee as a member of their extended Air Asia family •Creating a globally recognized Asean brand •Maintaining the highest quality product, embracing technology to reduce costs...
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  • Report on Air Asia
      TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2...
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  • Strategy Management
    Asia X Sdn Bhd since 2 November 2007. Air Asia X is the authorised representative appointed by ACE Air Cargo, the Alaska’s largest scheduled all-cargo carrier. Air Asia X provide carrier services on behalf of ACE and ACE issued insurance products that relevant to Air Asia X promotes. Air Asia X are...
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  • Air Asia-Marketing Plan
    whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with Air Asia, maintain the highest quality product, embracing technology to reduce cost and enhance service levels. 3 evaluation of mission statement in terms...
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  • airasia
    cost. Thus, the threat is low for Air Asia.  Different product offered. Air Asia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Air Asia also include holiday packages which is affordable...
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  • Marketing Mix
    ) comprises two alternatives each with two alternative scopes. These are Differentiation and low-cost leadership each with a dimension of Focus-broad or narrow. Product differentiation (broad) Cost leadership (broad) Market segmentation (narrow) (Chart-2) 4.2. Mareketing Strategy of Air Asia: After...
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  • Air Asia 9
    the products for higher prices than supermarket or wholesaler prices. A source said, Air Asia Indonesia may do retrenchment by cutting day-to-day cost, such as providing only drinking water in the office and not coffee or tea. Providing coffee or tea cost more because coffee or tea also needs...
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  • Air Asia vs Mas
    target market segments. Product Features of Air Asia and MAS Brand Air Asia –One brand- low fare. MAS- Brand extension : fare + service. Fares Air Asia -Simplified fare structure –(60%-70% cheaper than MAS’s fare) MAS- Complex structure+ yield management Product Seating Air Asia – One...
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  • PV Inverter Centrifugal Air Conditioning Market Research Report to 2014
    survey and interviews. Buy a Copy of Report @ http://www.reportsnreports.com/purchase.aspx?name=291725 . The report including six parts, the first part mainly introduced the product basic information; the second parts mainly analyzed the Asia PV Inverter Centrifugal Air Conditioning industry; the...
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  • Marketing Strategy
    products that are clearly different from competitor who may be targeting broader groups of customers. An example is Air Asia’s very competitive air fare rate with their motto ‘Now everyone can fly’. The last marketing strategy is positioning, which is the result of differentiation decisions...
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  • air asia
    Air Asia so, in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction to customers. In airline industry these substitutes exist, For example if someone...
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  • Business
    profitability. Currently, customers are becoming analytical and sensitive to the price, if the product of a company is similar to others, then the customer will make the purchase decision based on price. (Teichert, Shehu, and Wartburg, 2008) In this case, even Air Asia offer a low price, the customers...
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  • Air Asia- Porter's Five Forces
    matter in what product or service. In this case, even Air Asia always provide lowest price to customers, but they still will make comparison between airlines. Secondly, to switch to other service is very simple because Air Asia is not the only one who provides airline service. I.e. customers still can...
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  • Porter
    capital. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Air Asia. Different product offered: Air Asia offers different product compared to other competitors in Asia...
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  • case study AirAsia
    . Mission 1 To be the best company to work for whereby employees are treated as part of a big family 2 Create a globally recognized ASEAN brand 3 To attain the lowest cost so that everyone can fly with Air Asia 4 Maintain the highest quality product, embracing technology to reduce cost and enhance...
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  • Strategic Information Management - Red Ocean & Blue Ocean Strategy
    charge for sports baggage. Air Asia eliminated most of the complimentary products which was offered by then earlier. Reduce Air Asia reduced the fixed costs which the airline had to undergo in order to keep the airfare at a fixed cost which was lesser than the competitors and was providing the...
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