Air Asia Diversification Corporate Strategy Essays and Term Papers

  • Corporate Strategy and Diversification

    Management Assignment topic: Chapter 7 Summary – Corporate strategy and diversification Name: Mr T Mdletshe Student number: 200903233 Module code: CBM 503 Module Description: Advanced Aspects of Management 1. CORPORATE STRATEGY AND DIVERSIFICATION This chapter is about choices of products and markets...

    2230 Words | 8 Pages

  • Evaluation of Corporate Diversification Strategies

    An Evaluation of Corporate Diversification Strategies SINGLE BUSINESS STRATEGY Company: AMD Single business: 95% or more of firm revenues comes from a single business. Advanced Micro Devices, Inc. (AMD) is a semiconductor company that designs, manufactures and markets microprocessors for the...

    2627 Words | 9 Pages

  • Air Asia Strategy

    AirAsia Case analysis AirAsia’s strategy and its sustainability: Started-up right after the 911 terrorist incident in the US, AirAsia was able to benefit from the reduced cost structure from leasing cost to operating cost. The company focus on the low budget airline model which was pioneered by JetBlue...

    486 Words | 2 Pages

  • Blue Ocean Strategy in Air Asia

    Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage...

    1648 Words | 6 Pages

  • Air Asia Operational Information Management in Strategy and Operations

    Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential...

    2801 Words | 8 Pages

  • Corporate Diversification

    TYPES OF CORPORATE DIVERSIFICATION When a firm chooses to diversify, it faces a decision as to how related the new business(es) is(are) to the existing businesses of the firm. When Charles Bluhdorn was CEO of a company called Gulf+Western in the 1950s, he diversified into a host of industries: motion ...

    2263 Words | 8 Pages

  • AIR ASIA

    system that is used extensively in business and industry, government, and non profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals (https://balancedscorecard...

    4937 Words | 17 Pages

  • Air Asia

    Warner Musics Malaysian Operator. He assembled a group of small investors to buy AirAsia for 26 cents. AirAsia was known to have a first low fare in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate...

    684 Words | 3 Pages

  • Air Asia

    Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me, it's totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected, I get a recorded...

    436 Words | 2 Pages

  • AIR ASIA

    11/1/13 Case Study of Air Asia (Economic Perspective) | ChinaAbout.net ChinaAbout.net Portal of China HOME CULT URE HEADLINES BUSINESS SHOWBIZ SPORT S T RAVEL Case Study of Air Asia (Economic Perspective) February 12, 2013 - Sample of English Assignments By Chinese Students...

    4056 Words | 22 Pages

  • Air Asia

    a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier...

    5258 Words | 10 Pages

  • Diversification Strategies

    Diversification Strategies Bus508 09/15/2010 1. Compare and contrast the two businesses-core business, their size, financials, global presence, use of e business (marketing, sales etc) The first business I examined was NetFlix. Netflix is in the midst of a company downturn and must make drastic...

    1116 Words | 3 Pages

  • Air Asia

    Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally...

    258 Words | 1 Pages

  • Air Asia

    imitators. AirAsia had adapted the basic LCC model to the market, geographical and institutional features of South-East Asia while preserving the principal operational features of the strategy. However, in 2007, AirAsia embarked upon a major departure from the LCC model: expansion into long-haul flights by...

    4832 Words | 31 Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...

    1392 Words | 4 Pages

  • Air Asia

    BACHELOR OF BUSINESS MANAGEMENT (HONS) COURSEWORK Year 2012 MONTH SEPTEMBER Subject MGT4513 STRATEGIC AND CHANGE MANAGEMENT Weightage 25% Submission Date 25TH OCTOBER 2012 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends...

    724 Words | 5 Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger...

    1531 Words | 5 Pages

  • Air Asia

    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above)...

    2745 Words | 9 Pages

  • Diversification Strategies

    Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971, they wanted to offer airline services which were low-cost, in busy markets of not more than 500 miles. The first flights were...

    1250 Words | 4 Pages

  • Air Asia

    BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to...

    1116 Words | 4 Pages