Air Asia Diversification Corporate Strategy Essays and Term Papers

  • Corporate Strategy: Diversification,

    CHAPTER This chapter continues the discussion of corporate strategy that was begun in Chapter 9. Diversification into more than one business is the corporate-level strategy for growth. The corporation is treated as a portfolio of investments, and diversification is seen as a way of further leveraging the firm’s...

    1069 Words | 4 Pages

  • Corporate Strategy and Diversification

    Management Assignment topic: Chapter 7 Summary – Corporate strategy and diversification Name: Mr T Mdletshe Student number: 200903233 Module code: CBM 503 Module Description: Advanced Aspects of Management 1. CORPORATE STRATEGY AND DIVERSIFICATION This chapter is about choices of products and markets...

    2230 Words | 8 Pages

  • Evaluation of Corporate Diversification Strategies

    An Evaluation of Corporate Diversification Strategies SINGLE BUSINESS STRATEGY Company: AMD Single business: 95% or more of firm revenues comes from a single business. Advanced Micro Devices, Inc. (AMD) is a semiconductor company that designs, manufactures and markets microprocessors for the...

    2627 Words | 9 Pages

  • Air Asia Strategy

    AirAsia Case analysis AirAsia’s strategy and its sustainability: Started-up right after the 911 terrorist incident in the US, AirAsia was able to benefit from the reduced cost structure from leasing cost to operating cost. The company focus on the low budget airline model which was pioneered by JetBlue...

    486 Words | 2 Pages

  • Blue Ocean Strategy in Air Asia

    Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage...

    1648 Words | 6 Pages

  • Corporate Diversification

    DIVERSIFICATION: Diversification is basically a strategy followed by an organisation when it focuses on two types of specific actions viz., product diversification i.e. the firm is operating in multiple industries simultaneously and geographic market diversification i.e. the firm is operating in multiple...

    942 Words | 3 Pages

  • Corporate Diversification

    TYPES OF CORPORATE DIVERSIFICATION When a firm chooses to diversify, it faces a decision as to how related the new business(es) is(are) to the existing businesses of the firm. When Charles Bluhdorn was CEO of a company called Gulf+Western in the 1950s, he diversified into a host of industries: motion ...

    2263 Words | 8 Pages

  • AIR ASIA

    system that is used extensively in business and industry, government, and non profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals (https://balancedscorecard...

    4937 Words | 17 Pages

  • Diversification Strategies

    paper will compare and contrast two businesses and how diversity has been successful and unsuccessful with the corporations’ diversification strategies. Diversification Strategies In order for businesses to be creditable, it is important to be diverse. A company that supports the diversity of its workforce...

    1459 Words | 4 Pages

  • Diversification Strategy

    also the third largest picture tube manufacturer in the world.[2][3] The group is a US$4 billion global conglomerate. Contents [hide] * 1 Corporate profile o 1.1 Consumer electronics o 1.2 Mobile phones o 1.3 Colour picture tube glass o 1.4 Oil and gas ...

    1823 Words | 7 Pages

  • Diversification Strategies

    BUS 508 | Diversification Strategies | Dr. Marilyn Caroll | | Kayla Lewis | 5/6/2012 | Diversification Strategies In today’s global markets companies are faced with tough decisions, one of the toughest decisions a corporation faces is whether or not they should diversify their business...

    1584 Words | 5 Pages

  • Air Asia

    Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me, it's totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected, I get a recorded...

    436 Words | 2 Pages

  • AIR ASIA

    11/1/13 Case Study of Air Asia (Economic Perspective) | ChinaAbout.net ChinaAbout.net Portal of China HOME CULT URE HEADLINES BUSINESS SHOWBIZ SPORT S T RAVEL Case Study of Air Asia (Economic Perspective) February 12, 2013 - Sample of English Assignments By Chinese Students...

    4056 Words | 22 Pages

  • Air Asia

    a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier...

    5258 Words | 10 Pages

  • air asia

    Travelled by Air 50 4.1.2.2 Travelling by Air Asia 51 4.1.2.3 Travel Regularly 52 4.1.2.4 Times Travel in a Year 53 4.1.2.5 Travel with Low Cost Airlines 54 4.1.2.6 Class of Airline 55 4.1.2.7 Airline Tickets 56 4.1.2.8 Categorize of Air Travel ...

    11772 Words | 96 Pages

  • Air Asia

    Warner Musics Malaysian Operator. He assembled a group of small investors to buy AirAsia for 26 cents. AirAsia was known to have a first low fare in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate...

    684 Words | 3 Pages

  • Air Asia

    Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally...

    258 Words | 1 Pages

  • Air Asia

    Understanding Marketing Mix in Air Asia Airline Bhd Author: Onwutalobi, Anthony-Claret CSN: 31217-2008-22-15 EXECUTIVE SUMMARY The term "marketing mix" became popularized after Neil H. Borden published his 1964 article titled, “The Concept of the Marketing Mix”. Since then, this terminology has become...

    3915 Words | 12 Pages

  • Air Asia

    imitators. AirAsia had adapted the basic LCC model to the market, geographical and institutional features of South-East Asia while preserving the principal operational features of the strategy. However, in 2007, AirAsia embarked upon a major departure from the LCC model: expansion into long-haul flights by...

    4832 Words | 31 Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...

    1392 Words | 4 Pages