Air Asia Diversification Corporate Strategy Essays and Term Papers

  • Corporate Strategy and Diversification

    Management Assignment topic: Chapter 7 Summary – Corporate strategy and diversification Name: Mr T Mdletshe Student number: 200903233 Module code: CBM 503 Module Description: Advanced Aspects of Management 1. CORPORATE STRATEGY AND DIVERSIFICATION This chapter is about choices of products and markets...

      2230 Words | 8 Pages  

  • Evaluation of Corporate Diversification Strategies

    An Evaluation of Corporate Diversification Strategies SINGLE BUSINESS STRATEGY Company: AMD Single business: 95% or more of firm revenues comes from a single business. Advanced Micro Devices, Inc. (AMD) is a semiconductor company that designs, manufactures and markets microprocessors for the...

      2627 Words | 9 Pages  

  • Air Asia Strategy

    AirAsia Case analysis AirAsia’s strategy and its sustainability: Started-up right after the 911 terrorist incident in the US, AirAsia was able to benefit from the reduced cost structure from leasing cost to operating cost. The company focus on the low budget airline model which was pioneered by JetBlue...

      486 Words | 2 Pages  

  • Blue Ocean Strategy in Air Asia

    Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. The strategy will either be implicit or explicit, and the extent to which a company is successful compared with its competitors relies on the creation of competitive advantage...

      1648 Words | 6 Pages  

  • Air Asia Operational Information Management in Strategy and Operations

    Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential...

      2801 Words | 8 Pages  

  • Corporate Diversification

    TYPES OF CORPORATE DIVERSIFICATION When a firm chooses to diversify, it faces a decision as to how related the new business(es) is(are) to the existing businesses of the firm. When Charles Bluhdorn was CEO of a company called Gulf+Western in the 1950s, he diversified into a host of industries: motion ...

      2263 Words | 8 Pages  

  • Diversification Strategies

    Diversification Strategies Bus508 09/15/2010 1. Compare and contrast the two businesses-core business, their size, financials, global presence, use of e business (marketing, sales etc) The first business I examined was NetFlix. Netflix is in the midst of a company downturn and must make drastic...

      1116 Words | 3 Pages  

  • Diversification Strategies

    Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971, they wanted to offer airline services which were low-cost, in busy markets of not more than 500 miles. The first flights were...

      1250 Words | 4 Pages  

  • Diversification Strategies

    Diversification IBM a Fortune 500 company celebrated its 100th birthday this past June. IBM employs over 400,000 employees and is considered to be a $100 billion dollar or more giant in e-business global marketing technology. With the inception of the computer, IBM’s core business was mainframe...

      1901 Words | 5 Pages  

  • Diversification Strategy

    also the third largest picture tube manufacturer in the world.[2][3] The group is a US$4 billion global conglomerate. Contents [hide] * 1 Corporate profile o 1.1 Consumer electronics o 1.2 Mobile phones o 1.3 Colour picture tube glass o 1.4 Oil and gas ...

      1823 Words | 7 Pages  

  • Diversification Strategies

    Diversification Strategies When companies begin they develop a business plan that details what they intend to specialize in. For some, once they have reached a goal in one market they make decisions to venture out into other markets. In the world of business, that venturing out is called...

      1289 Words | 4 Pages  

  • Diversification Strategies

    Abstract Diversification is a form of corporate strategy to increase profitability of a company through greater sales volume obtained from new products and new markets. Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the...

      1378 Words | 5 Pages  

  • Diversification Strategies

    Diversification Strategies Let’s explain diversification of a company first; I myself thought it meant something totally different. A diversified company is a company that has multiple unrelated businesses. Those different businesses require separate management teams, have different customers, and...

      2097 Words | 5 Pages  

  • AIR ASIA

    system that is used extensively in business and industry, government, and non profit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals (https://balancedscorecard...

      4937 Words | 17 Pages  

  • Air Asia

    imitators. AirAsia had adapted the basic LCC model to the market, geographical and institutional features of South-East Asia while preserving the principal operational features of the strategy. However, in 2007, AirAsia embarked upon a major departure from the LCC model: expansion into long-haul flights by...

      4832 Words | 31 Pages  

  • Air Asia

    BACHELOR OF BUSINESS MANAGEMENT (HONS) COURSEWORK Year 2012 MONTH SEPTEMBER Subject MGT4513 STRATEGIC AND CHANGE MANAGEMENT Weightage 25% Submission Date 25TH OCTOBER 2012 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends...

      724 Words | 5 Pages  

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...

      1392 Words | 4 Pages  

  • Air Asia

    Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally...

      258 Words | 1 Pages  

  • Diversification Strategies

    BUS 508 | Diversification Strategies | Dr. Marilyn Caroll | | Kayla Lewis | 5/6/2012 | Diversification Strategies In today’s global markets companies are faced with tough decisions, one of the toughest decisions a corporation faces is whether or not they should diversify their business...

      1584 Words | 5 Pages  

  • Air Asia

    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above)...

      2745 Words | 9 Pages