• Cost Benifit Analysis
    A STUDY ON THE COST BENEFIT ANALYSIS FOR THE INVESTMENT DECISION OF THE AIRASIA AIRLINE INDUSTRY OF MALAYSIA CHAPTER 1 INTRODUCTION 1. INTRODUCTION This chapter will focus on the problems of evaluating Air Asia airlines projects in the context of the developing country like...
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  • Case Study - Air Asia
    evident in the non-financial performance data as they have the lowest ASK (Available Seat Kilometre) in the world. Air Asia has an ASK of USD 0.025 while competitor Ryanair, on which the business model was based, has an ASK of USD 0.046. Secondly an increasing passenger load factor which now stands at...
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  • Airline Industry Analysis 11
    Competencies endows on the firm with a unique capability, skill, resources over its competitors. On such Distinctive Competence is that which provides high quality services to the customer. Therefore, quality is very important as it develops high market share and distinction from its rivals such as Air Asia...
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  • Airasia-Sustaining Competitve Advantage
    slightly lower fares than its number-one competitor, Malaysia Airlines (“MAS”). On December 2, 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd . He took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the...
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  • Airasia
    company such as Air Asia has to develop me method on how to connect with the society’s lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and...
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  • Growth and Expansion of Air Asia
    has a different perspective of looking on how to run a low cost carrier business model. There have been many other competitors trying to run a business like Air Asia like Doganis (it has one of the world’s units costs). Air Asia basically started its growth internally by thinking over the idea...
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  • Airasia Essay 2
    (MAS), where MAS has been operating on losses a few years back. Apart from offering air transportation service, Air Asia also offers affordable tour packages. Air Asia has been establishing good relations with hotels and tourism companies around Asia, therefore, it is hard for new competitors to...
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  • Case Study Air Asia
    RM230.7 million in 2008 to RM2.0 billion in 2012, representing a CAGR of 70.9%. AIR ASIA MAIN COMPETITORS MAS Malaysian airlines System Berhad is also known as MAS in short. MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang, Selangor. MAS operate flights at its first base...
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  • Swot : Air Asia
    operation cost to increase full service. 3. the system may be disruption 4. government policy. 5. easy to entrance the same market for other airlines, the competitor will be increase. Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very...
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  • The Sky’s the Limit
    were 16 million passengers to 61 million by 2010. Air Asia has to bring in new offers and please the customers, to have a good competitive advantage over its competitors and build a good reputation in the minds of the customers to target the cream of the aviation market and provide the customers...
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  • Air Asia
    business’s in delivering cargos. (Air Asia Website Awards). In the business of Air Travel, Air Asia experiences multifarious competition. The main and biggest competitors are companies like Air New Zealand Limited, Virgin Blue, Qantas Airways Limited, Jetstar and MAS. These competitors represent...
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  • Hong Kong Airlines Marketing Plan for India
    brand while Tiger Airways being a low-cost carrier, they are selected for a more detailed competitor analysis. Dragonair Dragonair is an international airline based in Hong Kong, which is a wholly owned subsidiary of the flagship carrier of Hong Kong – Cathay Pacific. It aims to offer customers...
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  • Air Asia Economic Analysis -Mba
    by taking away passengers from the major airline competitors. With its expanding strategy as objectives to reach excellent standard around the world, marketing in Asia has been the key player to achieve success. Air Asia is one of the businesses that have successfully adopted cost leadership...
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  • Airasia
    their services and enhancing their preference for AirAsia’s services compared to that of AirAsia’s competitors. 3.0 SWOT Analysis Strengths * Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse...
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  • Tiger Airways Marketing
    entertainments and many more areas. 3.1 Comparison of Tiger Airways with Direct Competitors Air Asia: Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. This is the first airline in the region providing ticketless travel and implementing comprehensive unassigned seats. With the domestic and...
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  • Business
    the model of five forces. Afterwards, in order to make points clearly and demonstrate helpfully, there will be an analysis of a company, which is from airline industry, named Air Asia. In addition, it will analyze the current situations and measures of Air Asia about low cost strategy. Finally, there...
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  • Pest Analysis on Airasia
    , this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air...
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  • Airasia
    . In 2013 Air Asia operated more than 100 routes to 60 destinations with more than 400 flights per day (source : http://www.tunegroup.com/tuneair.html e. Describe the result of your analysis : Air Asia is an LCC that is very strong in its online sales with their straightforward products. Customers...
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  • singapore population change and event
    MARKETING – COMPETITOR ANALYSIS FOR TIGER AIRWAYS DIRECT COMPETITOR (CHIEF) Both Airasia and Jetstar are major budget airline in the region with similar business capacity as Tiger Airways. They offered international flights across the Asia Pacific Region. In general, the 3 competitors are...
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  • Air Asia 3
    government opportunities to be manipulated and bribed. The manipulation of the government by competing airlines can limit the growth for alternative airlines to offer service to Asia-Pacific regions, leading Asia to have few choices amongst air carriers. b) Compare AirAsia’s generic strategy (cost...
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