Air Asia Competitors Analysis Essays and Term Papers

  • AirAsia Case Study Report

    launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier- AirAsia’s by analysing its strengths and weaknesses using strategic tools such as PESTEL analysis, SWOT analysis, Porter’s five forces Model...

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  • Strategy Management

    Introduction Authorisation Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously, the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X Sdn Bhd since 2...

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  • Air Asia Studies

    objective of this report is to analyse and evaluate Air Asia’s strategic position as at December 2008. Internal and external analysis will be performed to analyse strategies that have been adapted to date by Air Asia. The report also discussed on how Air Asia’s capabilities and competencies created competitive...

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  • Porter

    Porter's 5 forces analysis on Air Asia 1). Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty: If consumers of Air Asia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers...

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  • Air Asia- Porter's Five Forces

    there are five competitive forces which can shape every industry by identify and analysis those five forces(appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry...

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  • Internal Forces

    Might of Air Asia: Internal Analysis perspective Strategic Management – Individual Assignment Author: Sandy Hofman Aruan (222375) Faculty of Economics and Commerce University of Melbourne 10 April, 2005 Table of Content Table of Content ......................................................

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  • swot

    SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness ...

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  • Mas Strategic Analysis

    provide recommendations to help MAS counter the threat of Low Cost Carriers (LCCs). Analysis is limited to the major airlines operating within the SEA airline industry. Firstly, the report begins with an external analysis of the SEA airline environment highlighting significant opportunities and threats...

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  • Pest Analysis (Air Asia)

    Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making...

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  • Report on Air Asia

      TABLE OF CONTENTS 1.0 Executive Summary 3 2.0 Introduction 4 2.1 Air Asia background 4 2.2 Vision-Mission of Air Asia 5 2.3 Marketing Strategies 6 2.4 Product and Services 8 3.0 Mega Environment 9 3.1 Social/Culture 9 3.2 Technology...

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  • airasia

    Thailand. PESTEL analysis Political Difficulty flying outside Malaysia , main obstacles: Bilateral agreement Landing charges Economic Airasia gaining attraction as they offer cheap flight tickets not only during the economy downturn but be able to compete its strong competitors (MAS airlines)...

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  • Air India Strategy

    1.0Executive Summary Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus...

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  • Air Asia

    Thai Air Asia Limited Section 1: Company Background In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines...

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  • Nokair

    Company profile | | Nok Air is a low cost airline in Thailand. Destinations of the flight are served within domestic with affordable price. Thai Airways International Public Company Limited holds 39% joint venture with the company. Thai Commercial Securities Co., Ltd. (Thai commercial banks....

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  • Strategic Management Indigo Airlines

    Strategic Management INDIGO AIRLINES Europe Asia Business School Strategic Management Your Tutor's Name: Prof. Bella Butler Full name of the student: Deepak Namram Full name of the student: Gargi Kumari Full name of the student: Sujata Sah Student number: 09104 Student number: 09105 Student...

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  • Jetstar and Its Competitive Advantage

    examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding the research for the task...

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  • Airasia Marketing

    3 | Company Description | 3 | Company analysis | 5 | Marketing Mix | 8 | Marketing Plan and Analysis | 13 | Financial Highlights | 17 | Organisational Chart | 17 | Appendix | 18 | Introduction Our marketing plan group project in on Air Asia Berhad, a Malaysian low-cost airline. It operates...

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  • Air Asia 21

    Abstract In its dynamic and competitive environment, Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers...

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  • airasia

    1.0 Executive Summary This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). The study demonstrates the diverse business-level, corporate level and competitive strategies of AirAsia Berhad...

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  • Host Country Political and Legal Environment Affect of Airasia in International Marketing

    negara persekitaran politik dan undang2 antarabangsa memberi kesan kepada syarikat Malaysia dalam aktiviti pemasaran antarabangsa mereka? f. SWOT analysis of the company in term of their 4 Ps (product, price, promotion and place) g. Any others additional information h. Conclusion i. References...

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