• Love Branding - How to Make People Fall in Love with
    Love Coach, It seems like my customers don´t love me. I´ve always had problems getting their attention and when I finally do, they always leave me for another brand and I´m out there on the market again, having to find new customers. It´s exhausting and I´d really like to find true customer love and happy...
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  • Charter Change in the Philippines
    Charter change (CHA-CHA) must be pushed in the Philippines. It sites that our Constitution, is not welcoming foreign investors to our mass media and advertising, public utilities, educational institutions, land ownership, and exploitation of natural resources. The good news is, letting foreign investors to...
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  • Sdafdsdfada
    only three times a day and allocating a set time t deal with it. 4. People use the “reply all” button so e-mail goes to all people who dont need it as well as those who do. 5. both departments felt their job security was threatened so they didn‟t communicate with theirs rivals. 6. It is a waste...
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  • Markets and Marketing
    MARKETERS GET PEOPLE TO BUY THINGS THEY DO NOT WANT OR NEED In economics, a want is something desired having to do with, distinct from a need. It`s said that people have unlimited wants, but limited supplied resources. Thus, people can`t have everything they want and must look for the best alternatives...
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  • Pharmaceutical Market Ing in India
    ........ 3 1.2 Pharmaceutical Marketing ..................................................................................................3 1.3 Advertising ............................................................................................................................ 6 1.4 Labelling ......
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  • Jewellery Business Tips
    ................................6 Find Your Unique Customer For Your Jewelry Business ........................................... 9 Every business needs a USP – Unique Selling Position .....................................................9 How To Make Jewelry 101 .......................................
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  • Starting Your Business
    Case studies: going into partnership 69 Measuring the competition 71 Competitive analysis 75 Finding the right premises 77 The systems you will need 79 Deciding your business status 80 Understanding the basics of taxation 81 Preparing to survive - and succeed 84 Case studies 85 Action points...
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  • Marketing
    profitability, as well as happy stakeholders. Customer loyalty may be a one-time program or incentive, or an ongoing group of programs to entice consumers. Buy-one-get-one-free programs are very popular, as are purchases that come with rebates or free gifts. Another good incentive for achieving customer loyalty...
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  • Retail Marketing Case Study - the Body Shop in Hong Kong
    this part, we also stated the objective of store design and the four major categories in store design: (1) Store Infrastructure, (2) Store Layout, (3) Merchandising Spatial Planning and (4) Visual Merchandise. Second part of the report is the current situation of the retailing market. We have selected...
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  • Internet marketing
    the internet usage in the last decade. For instance, India jumped from 5 million users to 81 million users in the last 9 years. There are various things that people can do on the internet. People can interact with each other, see videos, share stuff, news, research, play games, shop and a lot other...
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  • Dove-Case Study-Canada
    not be an easy fix. We are talking about a 100-year icon, deeply embedded in the consumer psyche. Tampering with such a brand could shake its foundation. Yet if we did nothing, inertia would prevail. And a 100-year equity would continue to crumble. This paper proves that advertising shattered the inertia...
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  • Modern Day Gadgets
    previous eras. Most of the ideas that have been locked in so far are not so bad, but some of the so-called web 2.0 ideas are stinkers, so we ought to reject them while we still can. Speech is the mirror of the soul; as a man speaks, so is he. PUBLILIUS SYRUS Fragments Are Not People Something started...
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  • Strategy
    • The Process: view strategy making as emerging from a complex process of organizational decisions. According to Henry Mintzberg (process view) we can distinguish 3 types of strategy: • Intended/ Deliberate • Emergent • Realized The intended/ Deliberate strategy is the strategy conceived by the...
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  • Language of Advertising
    The Peculiarities of Advertising Language ...
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  • Local Studies
    ook-wall-posts The Philippines as a Facebook Nation: We passed 20 Million in 2010, We’re #5 in the World. JIM AYSON- Determining the Philippine Internet population has traditionally been a tale of chasing the “guesstimates”. The closest we had to a scientific effort to nail the figure were the studies...
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  • Advertising 24
    Introduction Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just neglect or ignore it. In order to attract audiences, advertisers use...
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  • Why You Should Evaluate a Business Idea
    purpose. Adherence to all applicable laws and regulations, federal, provincial and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in Canada or any other jurisdiction is the sole responsibility of the Purchase or Reader. The Author and...
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  • “Just Do It” vs. “Impossible Is Nothing”
    slogan 3 Nike’s Slogan 5 Adidas’s slogan 7 "Just do it" so powerful 8 Slogan subverting a well-known phrase 9 Compare to Adidas and Nike, We think Adidas is more successful 10 Reference 12 The effects of slogan According to Stewart, Clark (2007) Companies use slogans to introduce themselves...
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  • The Internet Use by the Luxury Industry
    many people contributed to the accomplishment of our master thesis. Therefore we wish to express our thanks to Umea School of Business and Economics for contributing toward the success of our year abroad in Sweden. Also, we would like to thank our teachers, friends, and classmates at USBE. It has been...
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  • The Success of Music in Advertisment
    .....................................34 Abdulmuhsen,Turki (G094022) The Success of Music advertisement 1. Introduction of research : Advertising (Ward 2009) is one of the ways that controls the marketing to get your customers or clients by giving them a persuasive selling message about your...
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