• Marketing Channels
    marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service, the involvement of their marketing channel during the design of the promotional program is key component. According...
    Premium 1482 Words 6 Pages
  • Eassay
    Table of Contents Activity 3 (Task 1):Evaluation Of hotel’s promotional activities and opportunities 2 Promotional Mix as an analytical tool to analyse and evaluate a hotel’s promotional activity 2-5 Advantages and Disadvantages of different Advertising Media 3-7 Activity 3 (Task 2): Executive...
    Premium 3651 Words 15 Pages
  • marketing mix
    The Promotional Elements………………………………………………………………5 2.1 Advertising……………………………………………………………………………5 2.2 Personal Selling……………………………………………………………………….7 2.3 Public Relations & Publicity………………………………………………………….7 2.4 Sales Promotion……………………………………………………………………….8 2.4.1 Consumer Oriented Sales Promotional Tools...
    Premium 6264 Words 26 Pages
  • Promotional Strategy
    4.0 Promotion strategy 4.1 promotional tools used to introduce the product to the target market. Promotion strategy is the enterprises passed on the information about enterprise’s goods and services to consumers ,in this way staff and non-staff can stimulate demand, contribut to buy and expand sales...
    Premium 443 Words 2 Pages
  • Marketing Nichii
    public relations tools. Your boss has asked you to give a proposal to your boss about the promotion mix. 1. Define in detail the four main elements of the promotional mix. 2. List out the advantages and disadvantages of each elements of the promotions mix. List at least 2 advantages and disadvantages...
    Premium 1816 Words 8 Pages
  • Retailing
    maintained through the retailer’s communication / promotional programme mix IMPERSONAL PERSONAL PAID Advertising Sales promotion Store atmosphere Web site Personal selling E – mail UNPAID Publicity Word of Mouth Retail Promotional Mix Advertising Paid, nonpersonal communication...
    Premium 1652 Words 7 Pages
  • Difference Between Salary and Wage
    MARKETING COMMUNICATION MIX Promotional mix is a specific mix of advertising, personal selling, sales promotion, public relations, and direct-marketing tools that a company uses to pursue its advertising and marketing objectives. FIVE MAJOR PROMOTIONAL TOOLS 1. Advertising is any paid...
    Premium 925 Words 4 Pages
  • Advertising and Promotion
    2. Prepare an integrated promotional strategy for Beryl’s. You should consider the following: * Explain the principle and process of campaign management(4.1) * Combine appropriate techniques into an integrated and cost effective campaign(4.2) * Present promotional recommendations in the form...
    Premium 5479 Words 22 Pages
  • Marketing Concept
    given below: • Marketing budget being shifted to consumer & Trade promotions. • Retailers becoming more powerful & dominating manufacturers. • New tools target specific rather mass media & are economical. • Internet & e-commerce have redefined way business is done & the way companies interact with consumers...
    Premium 3143 Words 13 Pages
  • Integrated Marketing
    business' total marketing communications programme is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion and public relations tools. Below is described the four key elements of the promotional mix in more detail. (1) Advertising Any paid form of non-personal...
    Premium 3196 Words 13 Pages
  • Sales Promotions
    to BUY! Generally, there are 3 modes of Sales Promotion - Consumer oriented Sales force oriented Retailer oriented Advantages of Sales Promotion - Importance to Consumers Increased Buying Confidence - Distribution of free samples is probably the fastest and best way...
    Premium 533 Words 3 Pages
  • Promotion
    including information about the company, product, competitors and the key target market. Secondly, analysis promotional mix elements thirdly, develop the IMC plan. Finally, create a new promotional tool for the target market. And creative strategy for the Darlie toothpaste There are many significant...
    Premium 3176 Words 13 Pages
  • Research Paper About Drugs
    business. What you as a potential business owner must do is maintain a thorough understanding of your marketing programme, and use it to extract advantages from the market-place. Go over different strategies and techniques until you understand how to apply them to get the results you desire. Your...
    Premium 3409 Words 14 Pages
  • Sales Promotion
    PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller)...
    Premium 1184 Words 5 Pages
  • Marketing Mix
    marketing mix, price doesn’t mean a specific price but rather a price policy describing the plan for how specific prices will be set. Price is a powerful tool, and should be set with certain objectives in mind. The objective may be to increase market share or profits, increase consumption within certain target...
    Premium 639 Words 3 Pages
  • Mamabear
    activities & workshops (e.g.Personality Development). 2. Engage into a franchising ventures, preferably in Non-Makati areas. 3. Provide promotional schemes by offering discounts, vouchers and coupons online. VI. ANALYSIS Alternative Course of Action No. 1 Extend the Age range of kids from...
    Premium 1084 Words 5 Pages
  • Online Promotion as an Alternative to Traditional Promotion Method for Pintoy
    improving of technology, the used of internet now is widely used to support traditional promotional method, as an alternative ways which online can target many more segment and area from nationwide. The promotional used by Pintoy via traditional method such as; Trade Shows where attending trade shows...
    Premium 1557 Words 7 Pages
  • Marketing
    marktontwikkelingsmatrix van Ansoff Promotie mix possitionering marketing mix ansoff's product / market matrix Introduction The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to...
    Premium 1382 Words 6 Pages
  • Sleep Well Motel
    Motel property. Statement of the Problem What marketing strategy suited for the Sleep Well Motel? Objective 1. To identify the advantage and disadvantage of Mr. Will Shelton owing a Motel 2. To identify what best marketing strategy suited for the motel. Area of Consideration In identifying...
    Premium 1261 Words 6 Pages
  • Assistant Professor
    Communication in the Swedish Tourism Industry. A case study of Icehotel has been conducted to investigate how the IMC strategy and use of communication tools can be described. Furthermore, this study shows that Icehotel is successful with the integrated communication strategy, as the message is kept consistent ...
    Premium 25254 Words 102 Pages