• marketing mix
    personal selling efforts. Typical trade promotional tools include allowances and discounts, cooperative advertising and training of distributors’ sales force. The main advantage of sales promotions is their effectiveness at stimulating sales during the duration of the offer. The disadvantages are...
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  • Promotional Strategy
    club like a experience center provides this space for peoples especially for the retired peoples and working peoples, after the consumers have experiences with the treadmill, maybe they will buy it. [pic] [pic] 4.3 The advantages and disadvantages of using this promotional tool...
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  • Difference Between Salary and Wage
    seller • Very expressive Disadvantages • Impersonal • Not as persuasive as a salesperson • A one-way communication • Can be very costly; large budget are usually require Personal Selling Advantages: • Most effective tool for building up...
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  • Marketing Channels
    Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service, the involvement of their marketing channel during the...
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  • Eassay
    opportunities. Methodology To assess the current promotional activities carried out by the organisation using ‘Promotional mix’ framework. Then further on using this framework to identify the relationship between revenue, advertising and channel promotion. The advantages and disadvantages of...
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  • Marketing Nichii
    you to give a proposal to your boss about the promotion mix. 1. Define in detail the four main elements of the promotional mix. 2. List out the advantages and disadvantages of each elements of the promotions mix. List at least 2 advantages and disadvantages of each of the elements. 3...
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  • Retailing
    short-term sales volume Maintaining customer loyalty Employing novelty Complementing other promotion tools Advantages It often eye-catching displays Themes and tools can be distinctive Customer may receive something: coupons or free merchandise Helps in increasing customer traffic Increases...
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  • Advertising and Promotion
    the form of a promotional plan (4.3) * Suggest appropriate measures for assessing campaign effectiveness (4.4) Promotional plan is “an outline of the marketing tools, strategies and resources that a company intends to use to promote a product or service. A promotional plan is usually considered...
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  • Marketing Management
    in their rooms, lobbies, elevators, and restaurants among others. This form of promotion again could lead to an influence in the demand of the hotels total offerings. EVALUATION OF THE ADVANTAGES AND DISADVANTAGES OF ADVERTISING MEDIA. Operating a business without advertising is like working in...
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  • Integrated Marketing
    Disadvantages of Each Element of the Promotional Mix Mix Element | Advantages | Disadvantages | Advertising | Good for building awarenessEffective at reaching a wide audienceRepetition of main brand and product positioning helps build customer trust | Impersonal - cannot answer all a customer's...
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  • Sales Promotions
    more confident about buying a new product. Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of such occasions to buy larger quantities of such products. Advantages for Producers and Manufacturers...
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  • Marketing Concept
    OF PERSONAL SELLING: The nature of personal selling provides certain advantages over other promotional tools some of these are given below: • Possibility of 2 way interaction. • Tailoring the message. • Lack of distraction. • Involvement in decision making. • Adaptability to the situation...
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  • Sales Promotion
    , online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Medium can use to deliver a communication to a customer : * Email Marketing * Digital Coupons * Online Tools * Direct Response TV * Display Ads * Direct...
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  • Mamabear
    online. Advantages | Disadvantages | * Affordable to the low income earners * Promotional activities could be easily executed * Maximum utilization of technology/resources | * Sectoral limitations * Question of safety * Site integrity * There is a need to upgrade the system...
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  • Marketing Action Plan Checklist
    they are doing and how you can compete with them? | * Who are your competitors? * What do they offer? * What are their prices – how do yours compare? * What are their markets? * How do they promote themselves? * What are the relative advantages and disadvantages of...
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  • Marketing Mix
    have advantages and disadvantages. Advantages include attracting buyers that will purchase non-sale items, being able to raise prices after the sales period, testing lower prices for their effect on quantities purchased. Disadvantages include stocking up by regular purchasers of the items, lower...
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  • Research Paper About Drugs
    a marketing budget based on the cost for the media you will use, and the cost for collecting research data and monitoring shifts in the market-place. 26 Improve Your Marketing and Grow Your Business Advantages and Disadvantages of a Marketing Plan A well-written, comprehensive...
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  • Promotion
    the IMC plan. Finally, create a new promotional tool for the target market. And creative strategy for the Darlie toothpaste There are many significant finds in the report. In the section about the Darlie toothpaste’s IMC plan the Darlie toothpaste’s current marketing suit ion, positioning...
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  • Marketing Xxxx Gold Beer
    tools that XXXX Gold has used to communicate the XXXX Gold product to its target market, advertising, public relations and sales promotion are included in this. The report will cover the advantages and the disadvantages to the promotional strategies that have been used looking at ‘XXXX Angles’ the...
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  • Sleep Well Motel
    ? Objective 1. To identify the advantage and disadvantage of Mr. Will Shelton owing a Motel 2. To identify what best marketing strategy suited for the motel. Area of Consideration In identifying the area of consideration of this case study, a SWOT Analysis is considered. The SWOT analysis...
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