Humour in Advertising
The Encyclopedia Britannica defines humor as a ¡§form of communication in which a complex, mental stimulus illuminates, or amuses, or elicits the reflex of laughter¡¨. Many marketers use humor in advertising as a way of appealing to consumer¡¦s emotion
Definitions of Advertising
Features of Advertising
Objectives of Advertising
Importance of Advertising
Active Participant in advertising
Role of advertising Marketing Mix
Adverting is only one element of the promotion mix, but it often considered
prominent in the overall marketing mix design. Its high visibility and pervasiveness
made it as an important social and encomia topic in Indian society.
Promotion may be defined as “the co-ordination of al
Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from anywhere, they are built on the key communication points that motivate sales.
Radio is entirely a medium of
Advertising is one of the key elements in building a brand personality, which is equally important to the marketer & consumers. Brand personality is distinct, non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiat
1. Executive summary
d. Use of social networks.
4. Specialized advertising. Street marketing.
1. Executive summary...
Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982, and was the first new brand since 1886 to use the Coca-Cola trademark.
Diet Coke has always been aimed at young women i
->role of advertising in a developing economy
It is in this background that one must look at the place of advertising in a developing society. The major part of the developing world belongs ot the world of capitalism system. It is within the orbit of the global market. At the same time, it is obvio
International Summer University Program at CBS 2009
GN Resound: Be by Resound
HA HU 47: International Marketing
Table of contents:
A. Executive Summary………………………………………………………………
Certified that this project titled“ETHICS IN ADVERTISMENT is the bonafide work of SAKTI PRASAD MOHANTY, SATHISH.K , SHAHEENSIKKANDAR, SHANAWAZ ALAM, SHAILENDRA SHUKLA,SHAKUNTALA KUMARI. to the S.R.M. UNIVERSITY(SCHOOL OF MANAG
Advertising & IMC
Process of preparing and integrating a company’s advertising efforts with other integrated marketing communication efforts.
Wheel of promotion- promotion mix
Steps in ad campaign mgmt.
Review communication marketing analysis (from C4)