Individual Project MKTG 205 – Principles of Marketing June 29‚ 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical‚ Horizontal and Multichannel Marketing Systems. It also‚ explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction The Hershey Company is one
Premium Marketing
Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following? 5 a.Reduced Waiting time
Premium Marketing Sales Supply chain
Physical Distribution Management Part of logistics management‚ physical distribution is concerned with the transporting of merchandise‚ raw materials‚ or by-products‚ such as hazardous waste‚ from the source to the customer. A manager of physical distribution must also assess and control the cost of transporting these goods and materials‚ as well as to determine the most efficient way to store them‚ which usually involves some form of warehousing. Hence‚ physical distribution (PD) is concerned with inventory
Premium Inventory Warehouse Small business
12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
Premium Logistics Marketing Supply chain management
Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants. The aim is to discuss McDonald ’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix‚ place (distribution) determines where the product will be sold and how it will get there. In fact‚ as noted on www.mcdonalds.com‚ McDonald ’s is the leading
Premium Marketing Fast food restaurant Burger King
Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
Premium Marketing Sampling
Sales and Distribution Management [pic] Course Facilitator: Prof Sanjeev Tripathi Assignment 4: Distribution Network Submitted By: Priya Sharma (08FT051) Navdeep Gupta (08IT024) Gopal Krishna Garg (08FN043) Ananya Nandi (08HR031) Kapil Tuteja (08IT018) N. Suryaprakash (08FT039) Executive Summary Distribution channels make possible
Free Unilever Marketing
WHAT IS DISTRIBUTION CHANNEL ? According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer. According to David revzan.. pathway used by the flow of goods from producers to intermediate goods and eventually into the hands of end users Manajemen distribusi berbasis teori dan praktek “david sukardi kodrat” 3. factor of distribution channels
Premium Retailing Supermarket
Research Paper: MEANING OF TOURISM DISTRIBUTION CHANNEL -is an operating structure‚ system‚ or linkage of various combinations of organizations through which a producer of travel products describes‚ sells‚ or con firms travel arrangements to the buyer. 1.2 Channels of Distribution -are similar to those of other basic industries such as agriculture or manufacturing. Their products flow to the ultimate consumer through wholesalers‚ distributors‚ and middlemen. While there
Premium Tourism Travel agency Travel
Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
Premium Apple Inc. Marketing Steve Jobs