• Study of the Suzlon-Hansen Merger
    execution capabilities to offer end-to-end solutions. Suzlon's core business comprises of development, manufacture, sale and maintenance of wind power systems. Suzlon was quick to realize that in an industry where customer purchases are driven by project IRR (and not by product differentiation); cost...
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  • A Analysis of Churn Management in China Telecom Industry
    customer retention approaches. Conversely, a high rate of customer attrition tends to gobble up companies’ profits. One good example to illustrate it is that the one of biggest electrical retailer Comet plans to close all stores in the UK because it loses a majority of clients in the keen competition...
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  • Services Marketing: CRM and the Music Industry
    first argue that too much research has gone into the company side of CRM and not the customer side. CRM essentially is an important tool in relationship marketing and therefore they both focus on retaining existing customers and deepen the relationships with them rather than acquiring new ones (Wilson...
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  • Tesco International Learning Experience
    School, Aston University, Birmingham, UK Abstract Purpose – This article examines the internationalisation of Tesco and extracts the salient lessons learned from this process. Design/methodology/approach – This research draws on a dataset of 62 in-depth interviews with key executives, sell- and...
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  • Darshan Majethia
    . 2.A computerized system for identifying, targeting, acquiring, and retaining the best mix of customers. Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer...
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  • Employee Training and Development
    club card to shop from home. As technology moves forward they used it to help makes shopping more easier for customers with a mobile web platform for shopping on the go. TESCO delivers benefits for customer through Tesco bank; Transaction services, Insurance, Credit cards and loans Their core...
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  • Reserach Methods
    to establish a new legal entity. Modern Banking – Shelagh Heffernan, Page no 517 4. • Merging with or acquiring a foreign bank can solve to a large extent the problem of high costs associated with organic expansion. • The branch network is already in place in the case of an acquisition or...
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  • Retail Lending
    banking business, 50 per cent in insurance and brokerage, and 125 per cent in the consumer credit card market. Thus, banks need to emphasise retaining customers and increasing market share. Second, rising indebtedness could turn out to be a cause for concern in the future. India's position, of course...
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  • Shareholder and Stakeholder Theory
    fierce debate as to which of these two theories is superior to the other (Smith, 2003). The decline of many seemingly successful UK banks before the latest financial crisis such as Northern Rock, Royal Bank of Scotland (RBS) and Halifax Bank of Scotland (HBOS) reminded us that this debate is far from...
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  • Small Businesss, Tough Finance
    is a company’s cash-in-hand, in bank, and any short term investment they may have received. (Graham Mott, 2012) Both the companies fixed and current assets equal the total assets owned by the company. Liabilities are essentially the result of acquiring the assets, dual aspect explains that each...
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  • Organized Retailing in Indian Banking Sector
    Reichheld and Sasser in the Harvard Business Review, 5 per cent increase in customer retention can increase profitability by 35 per cent in banking business, 50 per cent in insurance and brokerage, and 125 per cent in the consumer credit card market. Thus, banks need to emphasise retaining customers...
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  • Ecommerce Report
    payment gateway facilitates the transfer of information between a payment portal (such as a website, mobile phone or IVR service) and the Front End Processor or acquiring bank. When a customer orders a product from a payment gateway-enabled merchant, the payment gateway performs a variety of tasks to...
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  • Customer Relationship Management
    of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer. It involves the integration of marketing, sales, customer service, and the supply chain functions of the organization to achieve greater efficiencies and effectiveness in...
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  • Key Performance Indicators
    though they may be communicating strategies such as maximising customer experience, or attracting and retaining the best and brightest people. A challenge is whether the KPIs currently presented to the Board are those that allow them to assess progress against stated strategies, and when reported...
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  • Customer Retention
    : ← Acquiring new customers can cost five times more than satisfying and retaining current customers ← A 2% increase in customer retention has the same effect on profits as cutting costs by 10% ← The average company loses 10% of its customers each year ← A 5% reduction...
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  • Customer Loyalty
    Reddington Job title Head of Consumer Loyalty & Rewards Company Telefónica UK (O2) Website www.telefonica.com / www.o2.com “Over the last few years rewarding customers’ loyalty has played a key role in both retaining and acquiring customers and this trend is expected to continue. For me, the...
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  • Insurance Sector
    Tier-I cities. The industry has faced challenges in acquiring and retaining (internal and external) channel teams considering the huge gap between the demand and the supply of dependable and skilled personnel, resulting in high cost of customer acquisition and operations. In our view, despite the...
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  • Crm Assignment
    level will help banking organizations become far timelier and more relevant in their sales engagements and acquiring and retaining of customers. Hence although students are the fresh consumers, they are the future consumers for the bank. Therefore banks need to develop products and services to meet...
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  • Merge and Acquisition
    chain or, between firms that produce complementary goods such as a newspaper acquiring a paper manufacturer. Vertical mergers are either backward when the firm merges with a supplier or forward when the firm merges with a customer.(BPP, 2005). Typically, they seek to reduce uncertainty and...
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  • Finance
    organization. Brown (2000, pp. 8) defined customer relationship management (CRM) as “a process of acquiring, retaining and growing profitable customers and business strategy that aims to understand, anticipate, and manage the needs of an organization’s current and potential customers”. Therefore, CRM is...
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