• Entertainment Center
    major entertainment center to a shopping mall has been gaining popularity over the past few years. Several of these so called 'mega-malls' have been constructed in various regions of the country, with substantial square footage allocated to large-scale entertainment centers. The first major entertainment mall was probably the...
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  • Study on the New Era of Mall Culture in Pune
    STUDY ON THE NEW ERA OF MALL CULTURE IN PUNE A Research submitted in partial fulfillment for degree of Master of Business Administration By V Deepak Kumar C 61 Vasudha Shangaloo C 62 Vijeta Singh C 63 Vikas Singh Bisht C 65 Vikram Singh C 66 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SYMBIOSIS...
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  • Generation Y Adults' Shopping Mall Preference: in Malaysia Perspective
    Malaysia Generation Y adults love to visit the mall. They visit the shopping mall very frequent at least 1 – 2 times a week. However, Generation Y adults treat shopping mall activities as a social activity. They prefer hanging out with friends. Prior to that, they follow and tag along with peers' opinion...
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  • Top 10 Malls
    physical visits to a shopping site. It is considered as a household task as well as a form of recreation, relaxation and entertainment and going out to shop is a conspicuous moment in consumption. Shopping malls-: The term shopping malls/shopping center has been evolving since 1950s. Shopping malls is a...
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  • Shopping Habits
    RMM PROJECT TOPIC: “Shopping Habits survey among Mall visitors in Delhi / Gurgaon.” “A Study on Shopping Habits in metro cities and factors important for Mall Growth” PGP 1 - A Submitted By: Abhay Narain (001) Dheeraj Joshi (016) Joydeep Sen (021) Nitin Soni (034) Sneh Verma (050) ...
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  • Life in Plastics Era
    days when there were separate markets for various things. People used to visit general stores for purchasing daily-required household materials. There were separate markets for buying clothes in cities like Mumbai. People used to visit Kalbadevi,Bhulabhai Desai Road and Chira Bazaar areas of south Mumbai...
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  • Mall Culture
    Overview Of Malls 1.1.Shopping Malls In Mumbai The tremendous hike in the number of shopping malls in Mumbai is the direct result of globalization. In its march towards the 'Global Village', the shopping malls are providing Mumbai with the gusto to move still further.   The shopping malls can be said...
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  • Research Objectives
    Questionnaire o Telephonic Customers in the malls were approached directly with questionnaires, whereas some were contacted through telephonic calls. The main reason behind doing survey in malls as maximum retail outlets can be easily found in malls. A specific set of questions were structured for...
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  • To Carry Out Detailed Study of the Odyssey and Its Competitors, Consumer Profile and Their Buying Behaviour
    customers of odyssey from inside the stores. The second was collected from the people who had visited the malls where odyssey is present and the last one was collected from the people who had visited the malls where the competitors of odyssey are present. This project has helped in order to understand the...
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  • marketing
    TARGETED MARKET SEGMENTS BASED ON SHOPPING MALL IMAGES Michael Adiwijaya Lecturer Staff, Petra Christian University Surabaya Email: michaels@peter.petra.ac.id ABSTRACT This research examined the market segmentation based on shopping mall image. The shopping mall image is derived from the customer perception...
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  • Youth and Mall Culture
    CHAPTER-1 INTRODUCTION 1. Introduction Shopping malls have taken the Indian scenario by surprise and the Indian youth are increasing attracted to the malls. It has grown at an incredible pace all across India, especially in the metropolitan cities. The earlier uncomfortable shopping process, under...
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  • Feasibility of Setting Up a Mall in a Commercial Area in Mumbai
    BMS DISSERTATION Is it feasible to set up a mall in a commercial area in Mumbai? Abstract (Executive Summary) Research Question: Is it feasible to set up a mall in a commercial area in Mumbai? Scope of Investigation: India is one of the fastest growing economies in the world. In...
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  • Answer
    ?? Train & Hire is there with you to save your time and money to get your degree. CONTACT US: 9566111317 (NANDHINI) VISIT US: 174/321 12-A Doshi shopping mall, 2nd  floor , Vadapalani, chennai-600026 Landmark: opps to Vadapalani depot  ------------------------------------------------- ...
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  • Impact of Promotional Activities at Mall and Consumer Behaviour
    “The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ''shopping mall''' or '''shopping centre''' is a building or set of buildings which contain retail units, with interconnecting walkways...
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  • Segmentation of Mall Shoppers in India
    Mall Shopper Segmentation Gender * Male * Female Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above Marital Status * Married * Single * Committed Occupation * Student * Self-employed * Working Professional * Home Maker * Others ...
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  • REPORT ON CONSUMER BEHAVIOR IN SHOPPING MALLS
     STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces in urban demographic settings attract a large number of buyers and sellers, which can be termed as market thickness. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion...
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  • Marketing
    University of Singapore, Singapore Abstract Purpose – This paper aims to address two questions related to the magnetism or drawing power of suburban malls: first, does physical size matter, and second, what is the externalities effect of housing a Cineplex within a shopping center? Design/methodology/approach...
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  • Sm Megamall
    HRA-302 Mr .Bernardo Montiero My Mega Mall Visit My Mega Mall Visit was very breathtaking, why, because that mall was very enormous and this is my first time to visit SM Mega Mall. I really thought that it was just the same mall that I visit but I really not expected that was really awesome...
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  • Term Paper
    Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the...
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  • Jaya
    Department of Business Administration A.P.S.U. Rewa (M.P.) A Research Report On To study the potential of shopping mall with special reference to Rewa city FOR THE PARTIAL FULFILLMENT OF BBA PROGRAMME Year 2011-2012 ...
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