• Diwali Research
    delicacies cooked on Diwali. Some of the special delicacies cooked on this day are murukku, laddoo, jilebi, mutton varuval, kurma chicken and biryani rice, to name a few. Truly Malaysia is a wonderful country with multiple races and religions celebrating different celebrations together. The term 1Malaysia is really applied in the festive season....
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  • Orkut
    … | | Nov 9 | | | me, Jogesh (5) | | Diwali Wishes!!!!‎ - Thanx…..lots of khusi and tons of prosperity to you too….. Regards Jogi. From: Kriti … |   | Nov 8 | | | AJESH CLEETUS | | (no subject)‎ - http://movies.ndtv.com/movie_story.aspx?Section=Movies&ID=ENTEN20100159084&subcatg … |   | Nov 7...
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  • The Great Indian Promo
    Who are we talking to •  While the core TA for our product line is the metropolitan homemaker, however for the promo we would like to give equal weightage to her spouse, as purchases during the festive seasons are joint / family decisions, with the entire family going along for the market visit...
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  • Paragraph
    brings Ananda (inner joy or peace). The gunas are the underlying forces or tendencies which one needs to have unaffected, direct relation with in order to find effectiveness and righteousness in life: they are lines of potential and illuminate thought and action, thus the inner meaning of Diwali being...
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  • Deepavali
    festivals in Kerala too, like Onam, Vishu, Christmas and Eid-ul-fitr. A traditional visit to the Temple is a significant ritual of the day. In Tamil Nadu, the "row of lamps" are lit a few days after deepavali for a series of days called "Karthikay deepam". [edit]In Andhra Pradesh In North India, Diwali...
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  • Consumer Promotions: a Case Study of Cadbury's
    Consumer Promotions: A Case Study of Cadbury's Three years back, Cadbury's found itself in the eye of a storm, when a few instances of worms in its Dairy Milk bars were reported in Maharashtra [ Images ]. In less than two weeks, the company launched a PR campaign for the trade. And three months...
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  • Diwali Ethnography Project
    years old, unmarried, and currently lives in San Francisco, CA. He was born in Nepal, and lived in India for a few years before moving to the U.S. I interviewed him via email, on October 31st, 2011. Questions 1) What is the Diwali festival celebrating? 2) Does it involve any certain gods...
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  • Tylenol
    emulate, when they find themselves on the brink of a disaster Situations of Crisis Management * Cadbury’s Worm Infestation – How Cadbury won the battle of worms In 2003, Cadbury's found itself in the eye of a storm, when a few instances of worms in its Dairy Milk bars were reported in Maharashtra...
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  • Cadbury
    [pic] Making these Ad shows the presence of gems in market, where few children make fun of a scientist, by showing him the colourful gems onto his telescope, and he think he discover a new planet called shubru planet. AD VI: GEMS CHAIR POP: 2009 [pic] Here they show...
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  • Mobile
    -05. In the last few years there has been a huge exponential growth with addition of about 10 to 15 million subscribers per month to customer base. In the initial days of mobile phone in India in mid 1990‟s the grey market accounted for 80 per cent of the mobile phone sales due to a huge price...
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  • Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox?
    . Gold has always been a driving force in history. India is the largest gold consumer country accounting for 25% of the total demand of gold. Our aim is to analyse various determinant that operate demand. Generally, it is seen that festivals like Diwali, Akshaytritya and marriages increases the demand...
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  • Big Bazaar
    released with limited period offer from 17th December, 2011 to 1st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well. Campaign: - “Saste...
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  • Diversity Oxfam Kenilworth
    within the UK * Celebrate Diwali this year with a themed window display * When next advertising a volunteer post add a line to advert stating that certain groups are currently under represented and we would welcome applicants from those groups. Initially trial with attracting a higher percentage of male applicants. * Review diversity of the team and volunteer applicants in February 2014....
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  • Cadbury
    that few customers asked them if they stocked mithai. On the contrary, they had chocolates in Diwali gift packages, which were lapped up by consumers. Thereby hangs a tale. Finding from Customer Survey 1. The following message’s have been perceived from the advertising campaign of CIL...
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  • Branding for Magsons 1
    : For Diwali we have: Our advertisement banner: These will be our banner for diwali. The special offer for Diwali will be: It will be available at all the stores of Magsons. CHRISTMAS This will be few banners for our promotion during...
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  • Sales Promotion Practices in Retail Sector
    . Both exclusive and multibrand retailers in apparel retail sector are 2 Global Apparel, accessories and luxury goods, Datamonitor, (2006) W.P. No. 2007-11-02 Page No. 4 IIMA INDIA Research and Publications studied. On the basis of practices, it poses few challenges which...
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  • Stp of Cadbury
    . Targeting the market segments, will be considered as the next important step. Unless markets are targeted with the product offerings, very few will buy the product. Therefore, Cadbury India has distinguished its product offerings to specific class of consumer groups. For example, Cadbury Temptations and...
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  • Heeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
    , I am talking about the Adarsh Housing Scam which has been making headlines in all the major dailies for the last few days. Called the mother of all nepotistic scams in the country by the Times of India, it has caught the imagination of even the most ignorant souls (read me) who have come to accept...
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  • Cadbury
    Dairy font in white which also shows the relation of milkwith the product. Logo Not only the above three, But there are many more elements dueto which the consistent Branding of Dairy Milk is so very popular. Its differentAdvertisements, its punch lines etc… It has always kept a strong association with...
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  • Cadbury
    Advertisements, its punch lines etc… It has always kept a strong association with Milk, with slogans such as “a glass and half of full cream milk in every half pound.” And also advertisement which featured a glass of milk pouring out and forming the Dairy Milk bar. Also the ad campaigns are also the...
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