• Market Attractiveness
    colgate set the high price of the sweet and thegel flavour in the market but colgate set the price  between$ 3.50 to $4 sweet and gel flavour respectively.  Q2-Balance the risks and returns associated with strategies are against the feasibility of achieving the marketing objective. The Main risk of...
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  • Bpl on Colgate
    by an  average of 5-7 percent. Spending MORE on personal branding during a recession  will bring a bigger return on your dollar! A 1998 PIMS study showed that increased marketing spending during the last recession achieved an average return on capital employed of 4.3%, compared to 0.6% for those...
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  • Management
    . Whereas balsara Hygiene spend a huge 10.17% of their sale OBJECTIVES OF THE STUDY Primary Objective: To study the consumer preference on colgate toothpowder over colgate toothpaste. * To know how many of consumer to know the content and use the close up tooth paste. * To know which...
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  • Marketing Strategies of Colgate Palmolive Ltd
    Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D.K. Agarwal Submitted by: DINESH CHAUHAN [62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ❖ Introduction 1 ❖ Objective 2 ❖ Methodology 3...
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  • Pepsodent Research Paper
    not enough to fully sell the toothpaste back to Filipino consumers. The brand needs all the marketing strategies or techniques to be able to make a sound riposte and promising name for a toothpaste brand. Pepsodent toothpaste will need product revival methods to regain market share. Modern strategies...
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  • Complan vs Horlics Advertising Ethics
    latest tiff between GSK and Heinz had brought to the fore the issues and challenges involved in comparative advertising and the legal/ethical issues involved in such kind of advertising. ------------------------------------------------- Issues: » Analyze the advertising strategies adopted by Complan...
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  • Mouthwash-Indian Market
    rural and the urban lower income consumers. Recent Product/Marketing strategies: 1. Colgate-Palmolive launched Colgate Total 12 to compete with Pepsodent as Pepsodent made claims of offering protection from germs "through the night". Thus Colgate introduced a tooth paste that could supposedly fight...
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  • Precision toothbrush
    manufacturing costs, among other factors. A summary of this analysis, and a marketing strategy recommendation follows. EVALUATION OF ALTERNATIVES In August 1992, Colgate-Palmolive had two options regarding the positioning strategy for their new toothbrush titled Colgate Precision. Their choice...
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  • Ethical Issues
    . The company later on withdrew this ad. Advertisers are also resorting to comparative advertising to catch the eye of the market. HUL introduced its new toothpaste `New Pepsodent', claiming to be 102% better than the leading toothpaste. Advertisement showed New Pepsodent superior in killing germs...
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  • Research on Colgate
    develop more effective and responsive marketing mixes that improve the success potential of their market-development strategies. Argentina certainly represents a viable market-development opportunity for Colgate Total toothpaste. U.S. companies intending to export to Argentina Should consider economic...
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  • Case Study Colgate
    CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country's Rs 5,400-crore toothpaste market at Rs 470 crore, but is growing at 50% a year. Oral care giant Colgate Palmolive, which controls about 53% of...
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  • Marketing Strategies of Palmolive
    study presented by (Mr. VINAY .B. MUCHHAL) to the Chetana’s Institute of Management and Research, in part completion of the PGDM (MARKETING) under the title “Analysis of the strategy adopted by Colgate (Palmolive) to penetrate in the rural market” has been done under the guidance of (Prof...
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  • od assignment
    this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas.  Furthermore the communication strategies are discussed in detail. The communication...
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  • Marketing Strategy
    exchanges with the company are interesting and engaging to the customer. Not wasting a person’s time enhances a one-to-one marketing strategy. Give your customers an emotional punch of “I must be really valuable to the company.” 36 Emotional Marketing Cadbury India Limited Monday, May 14...
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  • consumer behaviour
    loyalty of the respondents towards Colgate as it may be a result of a good advertising strategy for which they recollect it easily. Next when they were asked about the brand that they use currently, it was seen that 67 % of the respondents are using colgate , 17% are using pepsodent , 13% are using...
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  • Marketing Strategy Pepsodent
    MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs...
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  • Hindustan Unilever
    Hindustan Lever: Rural Marketing Initiatives Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of creating brand awareness and penetration in the rural households of India, followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked hard to initiate...
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  • Consumer Buying Behavior
    the purchases of the product at different marketing strategies. There are number of reasons why the study of consumer behavior developed as separate discipline. Marketers had long noted that consumer did not always act or react, as marketing theory would suggest. The size of the consumer market in the...
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  • Great Marketing Stories
    new segment with Close- up gel. While using Pepsodent to fight the Colgate Dental Cream (CDC), it created a market for itself with the gel that came in funky colours and excellent advertising. Every marketer has then signed Colgate off saying that it cannot fight with the marketing giant HLL. But...
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  • Business Policy
    marketing strategy and operations, as it has been pointed out and dwelt upon in the present study, is its enormous ability to utilize the resources available to it. 58 RECCOMENDATIONS As it is know from the study that the products of HUL have approached the high sale in the global consumer...
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