colgate set the high price of the sweet and thegel flavour in the market but colgate set the price between$ 3.50 to $4 sweet and gel flavour respectively. Q2-Balance the risks and returns associated with strategies are against the feasibility of achieving the marketing objective. The Main risk of...
average of 5-7 percent.
Spending MORE on personal branding during a recession
will bring a bigger return on your dollar!
A 1998 PIMS study showed that increased marketing spending during the last recession achieved an average return on capital employed of 4.3%, compared to 0.6% for those...
. Whereas balsara Hygiene spend a huge 10.17% of their sale
OBJECTIVES OF THE STUDY
To study the consumer preference on colgate toothpowder over colgate toothpaste.
* To know how many of consumer to know the content and use the close up tooth paste.
* To know which...
A STUDY ON MARKETINGSTRATEGIES OF COLGATE PALMOLIVE LTD.
Dr. D.K. Agarwal
DINESH CHAUHAN 
VIVEK DHAR 
FORE SCHOOL OF MANAGEMENT
❖ Introduction 1
❖ Objective 2
❖ Methodology 3...
not enough to fully sell the toothpaste back to Filipino consumers. The brand needs all the marketingstrategies or techniques to be able to make a sound riposte and promising name for a toothpaste brand. Pepsodent toothpaste will need product revival methods to regain market share. Modern strategies...
latest tiff between GSK and Heinz had brought to the fore the issues and challenges involved in comparative advertising and the legal/ethical issues involved in such kind of advertising.
» Analyze the advertising strategies adopted by Complan...
rural and the urban lower income consumers. Recent Product/Marketingstrategies: 1. Colgate-Palmolive launched Colgate Total 12 to compete with Pepsodent as Pepsodent made claims of offering protection from germs "through the night". Thus Colgate introduced a tooth paste that could supposedly fight...
manufacturing costs, among other factors. A summary of this analysis, and a marketingstrategy recommendation follows.
EVALUATION OF ALTERNATIVES
In August 1992, Colgate-Palmolive had two options regarding the positioning strategy for their new toothbrush titled Colgate Precision. Their choice...
. The company later on withdrew this ad.
Advertisers are also resorting to comparative advertising to catch the eye of the market. HUL introduced its new toothpaste `New Pepsodent', claiming to be 102% better than the leading toothpaste. Advertisement showed New Pepsodent superior in killing germs...
develop more effective and responsive marketing mixes that improve the success potential of their market-development strategies.
Argentina certainly represents a viable market-development opportunity for
Colgate Total toothpaste. U.S. companies intending to export to Argentina Should consider economic...
CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY
The sensitive toothpaste segment accounts for less than 10% of the country's Rs 5,400-crore toothpaste market at Rs 470 crore, but is growing at 50% a year.
Oral care giant Colgate Palmolive, which controls about 53% of...
study presented by (Mr. VINAY .B. MUCHHAL) to the Chetana’s Institute of Management and Research, in part completion of the PGDM (MARKETING) under the title “Analysis of the strategy adopted by Colgate (Palmolive) to penetrate in the rural market” has been done under the guidance of (Prof...
this study is to analyse the existing channel strategies, physical distribution, sales force design and marketingstrategies of Colgate Palmolive in India and recommend the improvement if any on these areas.
Furthermore the communication strategies are discussed in detail. The communication...
exchanges with the company are interesting and engaging to the customer. Not wasting a person’s time enhances a one-to-one marketingstrategy.
Give your customers an emotional punch of “I must be really valuable to the company.”
Emotional Marketing Cadbury India Limited
Monday, May 14...
loyalty of the respondents towards Colgate as it may be a result of a good advertising strategy for which they recollect it easily.
Next when they were asked about the brand that they use currently, it was seen that 67 % of the respondents are using colgate , 17% are using pepsodent , 13% are using...
It’s the marketingstrategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketingstrategy has.
• Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs...
Hindustan Lever: Rural Marketing Initiatives
Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of
creating brand awareness and penetration in the rural households of India,
followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked
hard to initiate...
the purchases of the product at different marketingstrategies. There are number of reasons why the study of consumer behavior developed as separate discipline. Marketers had long noted that consumer did not always act or react, as marketing theory would suggest. The size of the consumer market in the...
new segment with Close- up gel. While using Pepsodent to fight the Colgate Dental Cream (CDC), it created a market for itself with the gel that came in funky colours and excellent advertising. Every marketer has then signed Colgate off saying that it cannot fight with the marketing giant HLL. But...
marketingstrategy and operations, as it has been pointed out and dwelt upon in the present study, is its enormous ability to utilize the resources available to it.
As it is know from the study that the products of HUL have approached the high sale in the global consumer...