introduced in 1896, when it had previously been sold in glass jars since 1873, Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The...
Background of the Study
The toothpaste brand, Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines...
Submitted to: Submitted by:
Prof. Raminder Kaur Kanica Goyal(335)
School of Management studies Punjabi University Patiala
“ ADVERTISEMENT is the Action of Calling Something to the Attention of Public.”
In today's challenging...
is about the advertising war between two popular health drink brands Horlicks and Complan in India. The war for supremacy between these two brands started as early as in 1960s and had continued ever since. Over the years, the brands were involved in aggressive comparative advertising in print and television...
GREAT MARKETING STORIES
FRIDAY, FEBRUARY 01, 2008
Accenture : High Performance , Delivered
Corporate Brand : Acccenture Agency : Rediffusion /DYR ( In India)
Brand Analysis Count : 307
Accenture is a unique marketing case study because of two reasons . It is one of the most aggressive corporate...
Colgate-Palmolive Case Analysis
April 10, 2002
THE PRECISION TOOTHBRUSH
Colgate-Palmolive is recognized as the world’s leader in personal care...
23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate
ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced...
Oral Care Market(India)-Mouthwash
Submitted by-NISHMA VERMA 8/24/2012
This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail.
A STUDY ON MARKETINGSTRATEGIES OF COLGATE PALMOLIVE LTD.
Dr. D.K. Agarwal
DINESH CHAUHAN 
VIVEK DHAR 
FORE SCHOOL OF MANAGEMENT
❖ Introduction 1
❖ Objective 2
❖ Methodology 3
“SALES PROMOTION ACTIVITIES CARRIED OUT FOR COLGATE SENSITIVE”
UNDER THE GUIDANCE OF
“UNIVERSITY OF PUNE”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Analysis of the strategy adopted by Colgate (Palmolive) to penetrate in the rural market
UNDER THE GUIDANCE OF
PROF. HARISHANKAR BARARI
A PROJECT SUBMITTED IN PART COMPLETION OF
PGDM TO THE
Chetana’s Institute of Management & Research Bandra (East)...
CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY
The sensitive toothpaste segment accounts for less than 10% of the country's Rs 5,400-crore toothpaste market at Rs 470 crore, but is growing at 50% a year.
Oral care giant Colgate Palmolive, which controls about 53% of the...
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology,...
Hindustan Lever: Rural Marketing Initiatives
Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of
creating brand awareness and penetration in the rural households of India,
followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked
hard to initiate and...
A Study on the Purchasing Behaviour of
Consumers towards Toothpaste with Special
Reference to Madurai District, Tamilnadu
* Dr. S. Sriram ** Dr. S. Pugalanthi
* Faculty Member, Thiagarajar School of Management, Madurai
** Dy.Director, R L Institute of Management Studies, Madurai
It’s the marketingstrategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketingstrategy has.
• Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of...
Journal of Economics and Behavioral Studies Vol. 1, No. 1, pp. 27-39, Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1, M. Ganesh Babu2, N. Panchanatham3 Professor, Acharya Institute of Technology, Solladevanahalli 2Assistant Manager, ICICI Bank, Bangalore, 129/2...