"A Comparative Study Of The Marketing Strategies Between Colgate And Pepsodent" Essays and Research Papers

A Comparative Study Of The Marketing Strategies Between Colgate And Pepsodent

MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier...

Colgate-Palmolive, Dentistry, Marketing 1525  Words | 5  Pages

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Rural Marketing Strategy by Colgate

A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across...

City, Colgate-Palmolive, Marketing 731  Words | 5  Pages

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Marketing and Colgate

Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today, marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true...

Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

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Marketing Strategy-Colgate

Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

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Colgate Marketing

Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

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Branding Strategy of Colgate

Marketing professionals emphasize on creating, maintaining, protecting, and enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which...

Advertising, Brand, Brand management 1568  Words | 5  Pages

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Colgate Hinterland Marketing in India

Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian...

City, Colgate-Palmolive, Dentistry 976  Words | 4  Pages

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Pepsodent (Marketing) Presentation Transcript

with 80 factories across India. Hindustan Unilever Limited ‘HUL’, formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22,116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India. Personal...

Harish Manwani, Hindustan Unilever, Oral hygiene 1585  Words | 5  Pages

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JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported...

Brand, Brand management, FDI World Dental Federation 2100  Words | 7  Pages

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Effectiveness of E-Marketing Strategies

Effectiveness of E-marketing Strategies: Comparative Case Research of South Pacific Region and South Asia Ideally, e-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the evolution and strategic direction of e-marketing strategies in international environments has not been discussed and is the focus of the research investigation. The research...

Asia, Case study, Marketing 753  Words | 3  Pages

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colgate and pepsodent

 INTRODUCTION Toothpaste industry has grown immensely in the Indian scenario. There is a lot of competition in the industry mainly between two major players Colgate and HLL .The companies are coming up with new schemes as well as products to lure the customers. The usage of toothpaste has grown because of the lifestyle and the way the individuals are living i.e. more awareness about health. The earliest known reference to toothpaste is in a manuscript...

Brand, Colgate, Colgate-Palmolive 6103  Words | 34  Pages

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Cleopatra Marketing Strategy Changes.

C570: Strategic Marketing Management Cleopatra – Marketing Strategy Changes Team 3: 1. What are the most important possibilities for improving the results for the Cleopatra product in Canada? If Colgate-Palmolive wants Cleopatra to be successful in Canada, they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness, the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors...

Ad Tracking, Colgate-Palmolive, Competition 1654  Words | 5  Pages

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Comparative Study of the Marketing Strategies of Fortis Healthcare Limited, Apollo Hospitals and Max Healthcare Institute in Indian Healthcare Industry

SYNOPSIS for Comprehensive Project Report (MIB 4.7) Submitted by: 11-MIB- Semester-IV TITLE OF THE PROJECT COMPARATIVE STUDY OF THE MARKETING STRATEGIES OF FORTIS HEALTHCARE LIMITED, APOLLO HOSPITALS AND MAX HEALTHCARE INSTITUTE IN INDIAN HEALTHCARE INDUSTRY ABSTRACT The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health...

Gross domestic product, Health, Health care 903  Words | 4  Pages

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Case Study: Colgate

product qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one of the four critical objectives of marketing. Toothpaste is...

Advertising, Brand, Brand equity 1016  Words | 3  Pages

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Domestic Marketing vs International Marketing

Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that...

Colgate-Palmolive, Globalization, International business 2292  Words | 7  Pages

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Colgate PalmOlive Case Study

Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive's (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream), brand, and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1...

Advertising, Brand, Brand management 931  Words | 3  Pages

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Global Adventures of Colgate Palmolive

Today there are many firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by every firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for...

Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

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Colgate Pricing Strategy

In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

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Toothpaste and Colgate Palmolive

Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

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Marketing Strategy

Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives, and the major route...

Marketing, Marketing plan, Marketing strategy 1689  Words | 6  Pages

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A Comperative Study on Marketing of Financial Services Between Public and Private Sector Banks

RESEARCH PROPOSAL ON A COMPARATIVE STUDY ON MARKETING OF FINANCIAL SERVICES IN PUBLIC AND PRIVATE SECTOR COMMERCIAL BANKS INTRODUCTION Marketing as a concept was generally associated with tangible goods like consumer and manufactured goods. Gradually the principles of marketing were applied to businesses intangible goods also like financial services. Banks as providers of financial services had a monopoly in providing service to customers, in the early years of banking business. Even though...

Bank, Customer, Finance 771  Words | 3  Pages

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Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

Brand, Brand management, Dental floss 1560  Words | 4  Pages

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* a Comparative Study Of Price Earnings Multiple Of Top It Sector Companies Of India Using Stable Dividend Discount Model A COMPARATIVE STUDY OF PRICE EARNINGS MULTIPLE OF TOP IT SECTOR COMPANIES OF INDIA USING STABLE DIVIDEND DISCOUNT MODEL. Report By PRIYA BATRA (PGDM No 11101... Premium * Research Report On Consumer Prefrence Towards Mobile Handsets Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to... Premium *...

Brand, Business, Chain store 638  Words | 3  Pages

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Colgate Palmolive

CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

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Colgate-Palmolive Case Study.

I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry, mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However, when Aim entered the market in 1987, they focused on comfort, which made Colgate's market share suffer. CP has a unique toothbrush that...

Colgate-Palmolive, Competition, Marketing 1226  Words | 6  Pages

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Global Marketing Strategies

Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized...

Advertising, Corporation, Developing country 1840  Words | 6  Pages

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Marketing Strategy

describe, defined? SWOT analysis for the case study. Identify SWOT analysis is effective tool for management to form company’s situation analysis in order to focusing company’s marketing strategy. It indicates company’s competitive advantages and disadvantages into four parts - strengths, weakness, opportunities, and threats. Structured information in the SWOT analysis can help managers to strategic focus on how and what to form company’s marketing plans. SWOT analysis for Nissan Strength...

Automobile, Automotive industry, Ford Motor Company 1575  Words | 7  Pages

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Marketing Strategies on Case Study

CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ,the companies like HLL , Nirma ,P&G,Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing...

Decision making, Detergent, Discounts and allowances 1374  Words | 5  Pages

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Toothpaste Study

Toothpaste is not intended to be swallowed, but is generally not very harmful if accidentally swallowed in small amounts. Pepsodent Pepsodent is a brand of toothpaste with a minty flavour derived from sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight.[1] The history of Pepsodent goes back at least to the 1920s. It was advertised for its purported properties fighting tooth decay, attributed in advertisements...

Dentistry, Halitosis, Hindustan Unilever 1976  Words | 7  Pages

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Colgate Max Fresh Case Study

Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

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Comparative Study Between Malls

STORE COMPARISON BETWEEN SM CITY NORTH EDSA AND ROBINSONS GALLERIA TOY KINDOM (SM CITY NORTH EDSA) VS. TOYS “R” US (ROBINSONS GALLERIA) The Toy Kingdom at SM North EDSA is one of the anchors inside, owned by the International Toyworld Inc. On the other hand, Li & Fung Retailing and Robinsons Retail Group forged an alliance to bring TOYS "R" US to the country. Toys “R” Us at Robinsons Galleria is its very first branch here in the Philippines. These two stores can be further compared by...

Metro Manila, Quezon City, Shopping malls in the Philippines 1767  Words | 6  Pages

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Colgate Case Study

Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity ...

Colgate, Colgate-Palmolive, Competitor analysis 1003  Words | 4  Pages

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Marketing Mix - Colgate

Executive Summary Almost every marketing textbook has a different definition of the term “marketing.” The American Marketing Association (AMA) uses the following: “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” In this report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer...

Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

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Colgate Case

and Major Strategies: 3 Ethic issues: 3 Major Strategies: 3 To handle the situation: 5 Possibility to change the advertising without affect the customer loyalty: 7 Effect on the management right : 8 Conclusion: 9 Introduction: In this study I going to introduce the main issues of the partnership of Colgate with Hawley and Hazel, a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to...

Asia, Black people, Brand 2809  Words | 7  Pages

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Marketing Strategies of a-Gantea

Foreign Studies Based on the study entitled,” Strategic Marketing and Its Effect on Business Performance: Moderating Effect of Country-specific Factors”conducted by Matti Jaakkola, Marketing efforts and know-how are instrumental in commercializing ideas and inventions successfully. Therefore, it could be fatal for companies to ignore the importance of marketing (cf. e.g. Yli-Kovero, 2006; Salminen, 2006). Kotler (1999) emphasizes the position of marketing to even argue that, in the future, marketing...

Advertising, Business, Market segmentation 1336  Words | 5  Pages

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Marketing Strategies

development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth, moderately competitive markets. However, to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio...

Competitor analysis, Marketing, Marketing management 898  Words | 3  Pages

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Colgate Case Study

Assess Colgate-Palmolive’s Competitive Position: Colgate-Palmolive is recognized as the global leader in household and personal care products. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became obvious that consumers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry experienced a massive arrival of worthy competitors and the formation...

Dental equipment, Dental floss, Dental plaque 690  Words | 3  Pages

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Colgate Max Fresh

Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of adapting...

Brand, Colgate-Palmolive, Marketing 1832  Words | 5  Pages

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Marketing Strategy

 Marketing Strategy Randolph McMindes Strategic Market Management (MGMT 449) Embry Riddle Aeronautical University Steve Jessup February 20, 2014 Abstract A marketing strategy stands as the foundation of an organizations success. It should be a dynamic and interactive process that if utilized effectively can allow an organization to focus its resources on the most obtainable opportunities. A good marketing strategy has several key components. These components...

Competitor analysis, Distribution, Market research 2332  Words | 10  Pages

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Cmf Case Study

Eric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor & Gamble close behind at 31.6%. Colgate also had a commanding lead in the international market with a global toothpaste...

China, Colgate, Colgate-Palmolive 1584  Words | 4  Pages

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Marketing Strategy

PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1, 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3, pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:...

Case analysis, Case study, Marketing 1738  Words | 6  Pages

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Marketing Strategies of Natasha

CHAPTER 2 This research paper aims to find out the Marketing Strategies of Natasha (Fairview Branch) REVIEW OF RELATED LOCAL STUDIES AND LITERATURE This study is very relevant and useful to our research because of its content. Natasha’s marketing plan is about selling and networking, they focus more on selling products but they promise you to get more opportunity in networking. For Newbie, the first opportunity to earn is to sell products, paying only the product’s net price and selling...

Marketing, Marketing plan, Marketing strategy 573  Words | 3  Pages

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Marketing presentation-PEPSODENT Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company:...

City, Colgate-Palmolive, Dentistry 1434  Words | 10  Pages

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Today's Segmentation Strategies of Colgate-Palmolive

WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity...

Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

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Marketing Strategies of Colgate Palmolive Ltd

Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D.K. Agarwal Submitted by: DINESH CHAUHAN [62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ❖ Introduction 1 ❖ Objective 2 ❖ Methodology 3 ❖ Company Profile 4 ❖ Company Strategy 6 ❖ Marketing Mix 15 ❖ SWOT Analysis 26 ❖ Survey Findings 28 ❖ Retailers Survey 34 ❖ Conclusion 37 ❖ Suggestions 39 ❖ Consumer Questionnaire ...

Colgate-Palmolive, Dental floss, Electric toothbrush 3827  Words | 22  Pages

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Marketing - Colgate Greece

* When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

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Marketing Strategies

8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies, page 211) • The marketing mix consists of four major elements: product, price, promotion and place. • Combined with these four Ps are people, processes and physical evidence to create the extended marketing mix. • Together, these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix...

Distribution, Marketing, Marketing management 1763  Words | 6  Pages

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Product & Pricing Strategies

Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27, 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing...

Electric toothbrush, Marketing, Oral hygiene 912  Words | 3  Pages

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Marketing Study Guide

Helm Principles of Marketing Midterm Exam Study Guide Principles of Marketing: Midterm Exam Study Guide Test format: The test will be multiple choice, short answer, plus a media planning exercise. The study guide is what I want you to know. The test will cover a sampling of that information so that we can get done on time. Thus, not everything on the study guide will necessarily be on your version of the test. But, items NOT on the study guide will not be on the test. No symbols – indicates...

Business-to-business, Comparative advantage, Free response 458  Words | 4  Pages

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Colgate Palmolive Case Study Brazil

Colgate Palmolive Case Study: Segmentation Strategy March 21, 2011 Segmentation Variables Geographically, Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela, Guyana, Suriname, French Guiana, Columbia, Bolivia, Peru, Argentina, Paraguay, and Uruguay. There is a wide range of weather across the area but it is mostly tropical. There are five major climate subtypes including...

Brazil, Colgate-Palmolive, Fernando Henrique Cardoso 1313  Words | 5  Pages

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Comparative Study between Government and pvt hospitals

Female Nurses in Hospitals - Comparative Study between Government and Private Hospital in Chennai, TN., India I. INTRODUCTION A. Health Care Industry – An Overview As the saying goes – “Health is Wealth”, health is considered as the most important phenomenon in today’s world which determines the wealth of the country at large. The health care industry in India is one of the largest economic and fastest growing professions. In order to create a balance between the provision and reception of...

Employment, Health, Health care 853  Words | 4  Pages

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Marketing strategies

Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

Economics terminology, Management, Marketing 1099  Words | 4  Pages

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Marketing Research Topics

Important Topics for Projects in Marketing Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting...

Advertising, Brand, Branding 1239  Words | 5  Pages

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Organisational Strategic Marketing Policies and Its Impact on Customers' Brand Loyalty. a Comparative Study of Glo Mobile and Mtn.

Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today, the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing operations in an environment...

Business, Company, Marketing 1405  Words | 6  Pages

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Marketing Strategies

Successful companies study their competitors as closely as they do their customers. Analyzing and evaluating competition helps management decide where to compete and how to position against the competition in each market margin. The changing patterns of global competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s...

Customer, Customer service, Marketing 1123  Words | 3  Pages

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Darkie toothpaste: Colgate

what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues of Colgate Ethics is the study of morality and standard of conduct. Ethics norms and guideline changes from one country to the next. This...

Applied ethics, Brand, Business 2409  Words | 7  Pages

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Marketing strategy

Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies "At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche" (47). Market growth strategies "In the early growth stage, the marketing manager may choose from two additional strategic...

Igor Ansoff, Management, Marketing 1477  Words | 6  Pages

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Colgate India

Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

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colgate palmolive

COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

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The Marketing Mix In Marketing Strategy

The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

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