• Market Attractiveness
    introduced in 1896, when it had previously been sold in glass jars since 1873, Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas.  A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The...
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  • Bpl on Colgate
    * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging ...
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  • Pepsodent Research Paper
    INTRODUCTION Background of the Study The toothpaste brand, Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines...
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  • Management
    ON CUSTOMER PREFERENCE ON COLGATE TOOTH POWDER OVER COLGATE TOOTH PASTE. REPORT ...
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  • Ethical Issues
    Submitted to: Submitted by: Prof. Raminder Kaur Kanica Goyal(335) Madhvi Sethi(336) School of Management studies Punjabi University Patiala [pic] “ ADVERTISEMENT is the Action of Calling Something to the Attention of Public.” In today's challenging...
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  • Great Marketing Stories
    GREAT MARKETING STORIES FRIDAY, FEBRUARY 01, 2008 Accenture : High Performance , Delivered Corporate Brand : Acccenture Agency : Rediffusion /DYR ( In India) Brand Analysis Count : 307 Accenture is a unique marketing case study because of two reasons . It is one of the most aggressive corporate...
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  • lester
    Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths Colgate-Palmolive is recognized as the world’s leader in personal care...
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  • Complan vs Horlics Advertising Ethics
    is about the advertising war between two popular health drink brands Horlicks and Complan in India. The war for supremacy between these two brands started as early as in 1960s and had continued ever since. Over the years, the brands were involved in aggressive comparative advertising in print and television...
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  • Precision toothbrush
    23%. From these statistics, one of Colgate-Palmolive’s main strengths is being the market leader inpersonal oral care products. is one of Colgate ColgateColgate-Palmolive’s extensive overseas reach is another main strength. Based on the data in the case study, ColgateColgate-Palmolivehas introduced...
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  • Mouthwash-Indian Market
    MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC...
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  • Marketing Strategies of Colgate Palmolive Ltd
    Project Report A STUDY ON MARKETING STRATEGIES OF COLGATE PALMOLIVE LTD. Submitted to: Dr. D.K. Agarwal Submitted by: DINESH CHAUHAN [62014] VIVEK DHAR [62066] FORE SCHOOL OF MANAGEMENT NEW DELHI Contents ❖ Introduction 1 ❖ Objective 2 ❖ Methodology 3 ❖ Company...
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  • Marketing Strategy
    Report On • Purple Stars : Predicaments faced and suggestions • Marketing for Cadbury By: Pallavi Puri 06BS2186 IBS Hyderabad 2006-08 3 Contract: A Report On • Purple Stars : Predicaments faced and suggestions • Marketing suggestions for Cadbury By: Pallavi Puri 06BS2186 IBS Hyderabad...
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  • Research on Colgate
    A PROJECT REPORT ON “SALES PROMOTION ACTIVITIES CARRIED OUT FOR COLGATE SENSITIVE” AT MARKET SOURCE. SUBMITTED BY UNDER THE GUIDANCE OF SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION ...
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  • Marketing Strategies of Palmolive
    Analysis of the strategy adopted by Colgate (Palmolive) to penetrate in the rural market Submitted By VINAY.B. MUCHHAL UNDER THE GUIDANCE OF PROF. HARISHANKAR BARARI A PROJECT SUBMITTED IN PART COMPLETION OF PGDM TO THE Chetana’s Institute of Management & Research Bandra (East)...
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  • Case Study Colgate
    CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country's Rs 5,400-crore toothpaste market at Rs 470 crore, but is growing at 50% a year. Oral care giant Colgate Palmolive, which controls about 53% of the...
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  • consumer behaviour
    Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology,...
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  • Hindustan Unilever
    Hindustan Lever: Rural Marketing Initiatives Hindustan Lever Ltd. (HLL) stands first among the FMCG companies in terms of creating brand awareness and penetration in the rural households of India, followed by Nirma and Colgate-Palmolive. To achieve this distinction, HLL worked hard to initiate and...
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  • Marketing Strategy Pepsodent
    MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of...
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  • Interactive Skills
    Management A Study on the Purchasing Behaviour of Consumers towards Toothpaste with Special Reference to Madurai District, Tamilnadu * Dr. S. Sriram ** Dr. S. Pugalanthi * Faculty Member, Thiagarajar School of Management, Madurai t ** Dy.Director, R L Institute of Management Studies, Madurai ...
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  • Consumer Buying Behavior
    Journal of Economics and Behavioral Studies Vol. 1, No. 1, pp. 27-39, Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1, M. Ganesh Babu2, N. Panchanatham3 Professor, Acharya Institute of Technology, Solladevanahalli 2Assistant Manager, ICICI Bank, Bangalore, 129/2...
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