• Ginger Service Management
    programs and seminars. Marketing mix: Product: It is a tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry. The description of...
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  • Strategy
    . Vision, Mision and Objectives of SOTC * Keys to Success for SOTC * Strategic Areas of Focus VI. Marketing Mix(7P’s) * Product * Place * Promotion * People * Process * Physical Evidence VII. Market Segmentation VIII. 4I’s of Services * Inflexibilty...
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  • Rural Marketing
    , then SOTC brands. Secondly, we have mentioned vision statement, mission and objectives of SOTC, keys to success in tourism, strategic areas of focus. Thirdly, we have explained 7P`s of marketing in SOTC with respect to tourism industry, market segmentation, 4 I`s of services in tourism industry...
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  • Tourism
    VI. Marketing Mix(7P’s) ➢ Product ➢ Place ➢ Promotion ➢ People ➢ Process ➢ Physical Evidence VII. Market Segmentation VIII. 4I’s of Services ➢ Inflexibilty ➢ Inventory/ Perishability...
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  • Taj Hotels
    Kothi, Bandhavgarh . * 2007 * The Company acquires the "Ritz-Carlton" in Boston, USA which is later renamed as the " Taj Boston ."   The Company commences operation of its second wildlife lodge at  Baghvan, Pench .  MARKETING MIX STRATEGY OF TAJ HOTELS * Products...
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  • An Analysis on Taj Group of Hotels
    Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels, resorts and palaces), Taj Exotica , Taj Safaris, . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to...
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  • Strategic Marketing
    hotels. Taj entered into a strategic marketing alliance with Okura Hotels worldwide. Under the alliance, the guests were offered unmatched payback including combined reservation services through the Okura CRO and the Taj Reservations Worldwide. The members of the Okura Club and Taj Inner Circle could...
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  • Mr. Kunit Sawangaromaya
    investigating the perception of tourists and their level of satisfaction on components of SERVQUAL model and marketing mix (7Ps) with regard to Thailand’s hotel industry. The study used quantitative research method. Questionnaire survey was the tool used to collect primary data from 400 guests...
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  • Marketing
    the hotel and making them come back for the products and services the hotel has to offer. The location in which Taj Blue Diamond, Pune is situated also aides in its marketing, since Koregaon Park is a well known suburban hotspot of Pune, where the niche crowd resides and also the fact that Koregaon...
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  • Taj Case Study
    hospitality. It began on December 16, 1903, when Jamsetji Nusserwanji Tata opened Taj’s first hotel, the Taj Mahal Palace & Tower, Mumbai. This grand hotel epitomized a philosophy that still holds true today: provide impeccable service and unparalleled facilities so every stay is a memorable one. A...
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  • Marketing and Promotion at Mandarin Oriental Hotel Group
    .Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition...
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  • Taj Hr
    service. Themselves with The Taj Group has been active in converting the former royal palaces in India in world class luxury hotels such as the Taj Lake Palace in Udaipur, the Rambagh Palace in Jaipur and Umaid Bhawan Palace in Jodhpur. In 1974, the Taj Group opened the first international five-star...
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  • Assignments
    . Discuss the applicability and significance of all integrated service elements (7Ps - Extended Marketing Mix for Services) with reference to following organizations: Restaurant Doctor’s clinic Banks Cinema hall Airport Ans. 7PS - EXTENDED MARKETING MIX FOR SERVICES Marketing...
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  • Ihcl
    marketing with our internal customers as well as with our guests and how it is used in today’s world. To make things comprehensible, a five star hotel chain : TAJ GROUP OF HOTELS, PALACES & MAHAL was chosen and the focus was made on this company and their dealings. TAJ GROUP OF HOTELS, PALACES...
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  • The Taj
    – Partner marketing – Social media activation Page 33 XLRI,Jamshedpur The Bounty Inn 2013 Continued Brand campaign : Weekends and Celebrations package with a leisure focus – Created Experiential --Weekend packages for select hotels such as Taj West End Bangalore, Taj Krishna Hyderabad...
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  • Comparison of Marketing Strategy – Steigenberger & Taj Group of Hotel
    service quality. The Taj Group took its first step internationally by opening its first hotel outside India in 1980. These hotels were Taj Sheba Hotel in Sana’s Yemen and they also acquired interests in the Crown Plaza, London, St. James Court, Londonand 51 Buckingham Gate Luxury Suites and Apartments...
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  • Marketing Strategy
    in higher cash extractions and inflows and making permanent customers for the hotel. * Having a continual benchmarking against international standards should be made part and parcel of the culture of the Taj. This is will ensure better satisfaction to the customers and also ensure a global...
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  • Service Marketing
    about employees’ appearance, social skills, technical skills Other customers may enhance or detract from service experience--need to manage customer behavior Elements of The Services Marketing Mix: “7Ps” vs. the Traditional “4Ps” Rethinking the original 4Ps Product elements Place and time...
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  • Taj Group of Hotels
    /hotels/tajhotels www.tajhotels.com www.google.com/tajhotels www.yahoo.com/tajhotels www.holidayiq.com Books Referred:- 1. Marketing Mastermind-Journal-Efficient Customer Service in the Hotel Industry 2. Taj-A Profile ANNEXURE Questionnaire...
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  • Marketing Communications
    Executive Summary: The purpose of this report is to prepare an Integrated Marketing Communications (IMC) Plan for Taj Hotels Resorts and Palaces, for the launch of their new ecotourism venture in India. The objective of this IMC plan is for Taj to differentiate its new venture from other...
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