• Ginger Service Management
    | Business Marketing Report | On | | | | | About Ginger Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics™ hotel chain across the country...
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  • Strategy
    PROJECT ON MARKETTING PLAN OF SERVICE Submitted to: Submitted By: (Group No. 8) Ms. Monica Mor Abhishek Hasiza Ms. Anurupa Singh Ankush Bhatia Ankush Soni Ayush Bhalla Divyabhan Singh Mohit Khandelwal ACKNOWLEDGEMENT With...
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  • Rural Marketing
    PROJECT ON MARKETTING PLAN OF SERVICE BY SOTC Project Submitted by: Manish Kumar Singh Regd. No.-420921105 42, Post Graduate Diploma in Management. Regional College of Management Autonomous. ~1~ REGIONAL COLLEGE OF MANAGEMENT CHAKADOLAVIHAR, CHANDRASEKHARPUR BHUBANESWAR-751023 ACKNOWLEDGEMENT ...
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  • Tourism
    ➢ Strategic Areas of Focus VI. Marketing Mix(7P’s) ➢ Product ➢ Place ➢ Promotion ➢ People ➢ Process ➢ Physical Evidence VII. Market Segmentation VIII. 4I’s of Services ➢ Inflexibilty ➢ Inventory/...
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  • Taj Hotels
    its first hotel, the " Taj Mahal Palace " in Mumbai, India. * The Company opens its first five star deluxe beach resort, the " Fort Aguada Beach Resort" in Goa .  * 1974 * The Company begins business in metropolitan hotels by opening the five star deluxe hotel, the "...
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  • taj hotels and resorts service marketing mix
    SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata, the first Indian industrialist built India’s first luxury...
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  • Strategic Marketing
    arketing INTRODUCTION The Indian Hotels Company Limited (IHCL) launched its first hotel, The Taj Mahal Palace and Tower Hotel at Mumbai on the 16th of December, 1903. For over 100 years the Taj Group of Hotels has strived to lay the foundation of luxurious hospitality gracefully intertwined the...
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  • An Analysis on Taj Group of Hotels
    this report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels, resorts and palaces), Taj Exotica , Taj Safaris, . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different...
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  • Assignments
    Organizations pursue a specific combination of marketing mix to achieve the desired level of sales in the target market. For product marketing, the four elements of marketing mix are product, price, distribution and promotion whereas for service marketing there are three additional elements. Discuss the...
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  • Mr. Kunit Sawangaromaya
    ABSTRACT Thailand’s hotel industry is key driver for the nation’s economic system. In 2011, Tourism Authority of Thailand (TAT) reported that there are a total of 14.46 million international tourists travelling to Thailand, increased about 4.65% from last year. The assessment of customer...
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  • Marketing and Promotion at Mandarin Oriental Hotel Group
    Marketing and promotion at mandarin oriental hotel group Marketing and Promotion at Mandarin Oriental Hotel Group Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service...
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  • Marketing
    DISCLAIMER The information contained herein is no way to be constructed as a recommendation of the “Institute of Hotel Management”, Aurangabad, India, of any industry standards, or as a recommendation of any kind to be adopted by or binding upon any member of the hospitality industry. DECLARATION ...
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  • Taj Hr
    The company was founded in 1902 and its first hotel, the Taj Mahal Palace & Tower, Mumbai, opened in 1903. The Company then undertook major expansion of The Taj Mahal Palace & Tower, Mumbai by constructing an adjacent apartment building and increasing the number of rooms 225-565 rooms. With the...
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  • Taj Case Study
    STARTING WITH OUR PROJECT HERE ARE SOME FACTS ABOUT TAJ ... [pic] DO U KNOW? [pic] ➢ TAJ MAHAL PALACE HOTEL has completed 100 years in the year 2003, and is the oldest 5 star hotel in our country. ➢ Taj’s name was kept TAJ as MR. Jamsetji Nusserwanji Tata wanted to make his...
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  • Ihcl
    Indian Hotels: Consistently creating customer delight Behind the serenity and plush splendour of a five-star hotel there is a fierce battle raging, as employees soldier on bravely to keep it running smoothly and seamlessly. There is no room for error or mismanagement in the campaign for consistently...
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  • Taj Group of Hotels
    Introduction-The Hotel Industry in India Highlights:-  • The Indian hotel industry is metro dependent, as 75 to 80 per cent of the revenues of top hotel chains come from the five metros. Mumbai and Delhi are the most profitable hotel markets currently. • The hotel industry is heavily taxed...
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  • Marketing Spotlight Hsbc Swot Analysis
    Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal...
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  • Marketing Strategy
    MARKETING STRATEGIES * Targeting the corporate sector: Emphasizing on the Business Segment which supposedly holds a large share of finances will lead to targeting a niche segment which is less price sensitive as compared to the luxury sector. All the more, targeting this sector will result in...
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  • Marketing Communications
    Summary: The purpose of this report is to prepare an Integrated Marketing Communications (IMC) Plan for Taj Hotels Resorts and Palaces, for the launch of their new ecotourism venture in India. The objective of this IMC plan is for Taj to differentiate its new venture from other numerous eco-tourism...
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  • Marketing Mix
    Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product, price, promotion (including advertising and packaging) and place (where...
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