1. The major external and uncontrollable factors thatinfluence an organization's decision making, and affect itsperformance and strategies. These factors include theeconomic factors; demographics; legal, political, and socialconditions
Why are "environments" important in marketing?
Kotler and Armstrong (2012) stated that marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
“The marketing environment comprises a microenvironment and a macroenvironment. What happens in these environments is largely uncontrollable by firms but can have a significant impact on organisational performance” (Jobber and Fahy, 2009: 48). Discuss.
If a firm wants to be marketing-orient
2. Company Background
Since Panasonic was founded in 1918, the company has been providing better living for its customers, always making "people" central to its activities, and thus putting its focus on "people's lives" (Panasonic Malaysia, 2013). Going forward, based on Panasonic’s...