• Branding
    Branding a Commodity: The Case of Triumph T. T. Wickramasinghe Uditha Liyanage Abstract Triumph came to Sri Lanka when the term lingerie was not even commonly used. Lingerie was referred to as 'under garments' and not mentioned or discussed in public. They were hidden in a corner of the closet,...
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  • Essay, Term Paper or Research Paper
    Strategic Marketing Plan by M.R. Ansar MBA/10/2541 Course: MBA 507 Marketing Management Instructor: Dr. Uditha Liyanage Term: 2, 2010 Postgraduate Institute of Management University of Sri Jayawardenepura I. Introduction Dialog Telekom PLC (Dialog) is a subsidiary of the Axiata Group...
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  • Developing Strategic Mkt Plan
    internet at high speed data rates in other words called mobile broadband . The latest addition on this product line is Huawei E176. This strategic marketing plan illustrates market segments and the strategies employing to get customers and create a solid revenue stream. Huawei’s unique focus of creating...
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  • Marketing Research Report Tv
    consumer perceptions of the key brands of Televisions currently available in the market. b) To determine consumer perceptions of the companies marketing the key brands, Abans, Browns, Hayleys, Sinhagiri and Singer c) To identify the key attributes which influence consumers choice of brand when...
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  • Swot Dutch Lady Milk
    HOCHIMINH CITY UNIVERSITY OF TECHNOLOGY MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT MARKETING MANAGEMENT LECTURER GUIDE: DR. NGUYEN XUAN MINH FULL NAME: NGUYEN THANH BINH ID: 2444774 ...
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  • operation managemnt
    UNIVERSITY OF BALLARAT SCHOOL OF BUSINESS MIT CAMPUS,Melbourne. Individual Assignment Word Count: 1798 LECTURER:- DR. Maria Mullin TUTOR:- DR. Maria Mullin Student Name Kalani Swarnamalee Jayathunga UB 30079319 Executive Summary: The Following report...
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  • Enterprise Resource Planing
    and Innovation in Telecommunication Industries Prepared by Mat. No: MR091264 Assoc. Prof. Dr. Wan Khairuzzaman Wan Ismail For Management of Technology and Innovation Sem II 2009/10 April 2010 b)how to have a successful erp a)introduction inhibits effective and efficient...
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  • Leadership Evaluation
    Transforming from Ordinary to a word-beater – Millennium IT MBA 11/2830 N.T. Kumarasiri Course : MBA 501: Managing Organizations Instructor : Dr. A. Dharmasiri Term : January – March 2011 Postgraduate Institute of Management University of Sri Jayewardenepura INTRODUCTION I write with...
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  • District 82 Newsletter
    DTM Frank Storey, DTM Brillian S. K, ACB, ALB Venkat M, ACS,ALB District 82 - South Governor Name Asst. LGET Santanu Sanyal, CL Asst. LGM Sudhash Liyanage, ACB, ALB District 82 - South Division Name Division A Kapila Bandara, CC Division B M N Pai, CC, CL Division E Latha Ramanathan, CC, CL Division...
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  • Global Corporate Strategy
    GLOBAL CORPORATE STRATEGY A CRITICAL ANALYSIS AND EVALUATION OF THE STRATAGIES ADOPTED BY THE GLOBAL RUBBER AND TIRE SUPPLIERS. ABSTRACT This topic discusses and unfolding the determinant strategic issues pertained to the Global organisations especially Rubber And Tire Industry, instantly...
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  • Amazon the Great
    2008). Google’s Application engine limits customers and is less user affable then both Amazons EC2 and Microsoft’s Azure. “Amazon.com bases its marketing stratagem on six pillars; It freely proffers products and services, uses a customer-friendly interface, scales easily from small to large, exploits...
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  • Life Story of Dr. Ravi Liyanage
    1. Current Position: Dr. Ravi Liyanage currently working as the Chairman/ Chief Executive Officer of the Kingdom of Raigam, one of the leading foods manufacturing and distribution companies in Sri Lanka. However, his journey to the success was not merely a bed of roses and instead he had gone through...
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  • Pestle and Five Forces for Ceylon Cold Stores Plc
    OF THE BOARD OF DIRECTORS ON THE AFFAIRS OF THE COMPANY AUDIT COMMITTEE REPORT STATEMENT OF DIRECTORS’ RESPONSIBILITY INDEPENDENT AUDITORS’ REPORT 2 6 10 26 28 32 48 74 INCOME STATEMENT STATEMENT OF COMPREHENSIVE INCOME STATEMENT OF FINANCIAL POSITION STATEMENT OF CHANGES IN EQUITY CASH FLOW STATEMENT...
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  • Coco
    [pic] [pic] [pic] “A COMPARATIVE STUDY OF COCA COLA AND PEPSI MARKETING STRATEGIC PROFILE IN JODHPUR” SUBMITTED IMPARTIAL FULFILLMENT OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION Submitted to :- Submitted by Mrs.SAPNA PATAWARI Mr.ABHISHEK Faculty of mgt.study...
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  • Harriet Jacobs
    218243 Sloan 5 November 10, 2011 Jacobs Essay Harriet Jacobs Harriet Jacobs first started her writting in 1853. She began writting to tell her story about being a slave to men, and the birth of her first child. In her story 'Incidents in the Life of A Slave Girl', she uses many...
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  • Floriculture Analysis in Sri Lanka
    under the government registration number N (PVS) 31768 as private limited and commenced operations on 02st October 2002. It was inaugurated with just 10 employees and now it is functioning smoothly with 110 direct employees. Now the company produces the several salt base products to market under brand...
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  • Red Bull Case Study
    1. How will you characterize Red Bull’s overall marketing strategy (global, glocal or local)? Globalization is the deviation of businesses, philosophies, or technologies to propagate throughout the world, as well as the process of making this happen (SearchCIO, 2014). Glocalization is the...
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  • Citycell Zoom Markrting Plan
    Constructing a customer driven marketing strategy A perspective of Citycell ZOOM. Submitted To: Dr. Md. Kamal Uddin Associate Professor Department of International Business Faculty of Business Studies University of Dhaka Submitted By: Nazmus Sadat ID No: 80105055 5th Batch Department...
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  • Product Launch with Pest Analysis
    upping the ante on their premium brands, following a significant jump in demand across urban and rural markets. Premium soaps have been growing at 8-10% vis-a-vis the overall category growth of 5%, while the body wash segment has been growing at 40-50% from a small base, senior industry officials said...
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  • Project
    North Maluku. They caused considerable damaged to coconut. This led Dr P.L.M. Tammes, a Dutch agronomist, and his colleagues to conduct a study on these pests which was the first coconut research activity in Indonesia. In 192627, Dr Tammes selected tall coconut population around Mapanget district (North...
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