• Marketing Management
    , political and legal systems, technological development, etc. 2. Micro environment: Consists of suppliers, consumers, marketing intermediaries, etc. END OF SECTION A Section B: Case lets (40 marks) Case let 1 1. What are the significant factors that have led to the success of ShoppersStop...
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    Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. Examination Paper Semester I: Marketing Management IIBM Institute of...
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  • Marketing Management
    capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. Page 5 | Examination Paper Semester I: Marketing Management IIBM Institute of Business Management 3. How are Indian...
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    have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. IIBM Institute of Business Management Examination Paper Semester I: Marketing Management 3. How are Indian customers visiting ShoppersStop any different from customers of developed...
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    have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. IIBM Institute of Business Management Examination Paper Semester I: Marketing Management 3. How are Indian customers visiting ShoppersStop any different from customers of developed...
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    enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments...
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    significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. Examination Paper Semester I: Marketing Management IIBM Institute of Business Management 3. How are Indian customers visiting ShoppersStop any different from...
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    share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian customers visiting ShoppersStop any different from customers of developed western...
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    that space was easy enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions: 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop...
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  • MBA IIBM CASE STUDY SOLUTIONS & MULTIPLE ANSWERS 1
    Stop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian...
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  • Mba Examination Paper of Marketing Management
    brand availability and adequate space to enhance personal freedom to a shopper while shopping. A combination of these factors along with focus on a facilitating experience gave the ShoppersStop venture a unique selling proposition. 2. Draw the typical profile(s) of ShoppersStop customer...
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  • IIBM EMBA QUESTION PAPER SOLUTIONS
    owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian customers visiting ShoppersStop any different from customers of developed...
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    have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian customers visiting ShoppersStop any different from customers of developed western countries? 4. How should ShoppersStop develop its demand forecasts? Case let 2...
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  • IIBM CASELET SOLUTIONS
    significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian customers visiting ShoppersStop any different from customers of developed western countries? 4. How should ShoppersStop develop its demand...
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    Stop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3. How are Indian...
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    totaling 210,000 sq. ft of retail space. Getting that space was easy enough for ShoppersStop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions: 1. What are the significant factors that have led to the success of ShoppersStop? 2. Draw...
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  • iibm marketing management
    industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment. SECTION-B CASE LET –I Question 1. What are the significant factors that have led to the success of shoppersstop ? ANSWER: There are three significant factors which led to the success of...
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    factors that have led to the success of ShoppersStop? 2. Draw the typical profile(s) of ShoppersStop customer segments. 3.How are Indian customers visiting ShoppersStop any different from customers of developed western countries? 4. How should ShoppersStop develop its demand forecasts...
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    common objective of business of the organization. Marketing Management 1. What are the significant factors that have led to the success of shoppers stop? Following are the factor which led to the success of shoppers stop: Branding...
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    to the success of ShoppersStop? 2) Draw the typical profiles of ShoppersStop customers segments? 3) How are Indian customers visiting ShoppersStop any different from customers developed western counties? 4) How should ShoppersStop develop its demand forecasts? Caselet -2 5) Considering...
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