• Soft Drinks
    27% of the market is composed of a variety of smaller companies. figure 1: market leaders in the flavoring syrup and Concentrate manufacturing industry The Coca-Cola Company 40% PepsiCo, Inc. 33% Soft Drink Manufacturing Industry the soft drink Manufacturing market in the united states is...
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  • Cross Cultural Study of Consumer Behaviour
    brand as well as the content of the advertisement that determine greater or lesser memory retention among the consumers (Royo-Vela, 2005). The objectives of advertising campaigns are summarised in the figure below: To inform • Telling the market about a new product. • Describing available...
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  • Cola Global Brand Roll-Out
    products continued to lose market share. Total soft drink consumption grew roughly 5.0 percent annually between 1983 and 1989, but slowed to 3.0 percent in 1990 and only 1.6 percent by 1991. Even the diet cola market has faltered since 1990, losing ground to new drinks commonly called "New Age" beverages...
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  • Marketing Strategies of Pepsi
    of these projects that Merchandising, Advertising, Sales Promotion and re assessment of the market share are key factors for driving the sales of any particular soft drink brand in any category. TABLE OF CONTENT • 1.TITLE PAGE...
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  • Impact of Celebrity Endorsement on Consumer Buying Behavior with Respect to Soft Drinks
    many studies. Market Structure: The soft drink industry is a global marketing phenomenon. In essence, it is simply a blended water drink with sweeteners, flavors and additives. The success in advertising and marketing this product lies in convincing billions of consumers to drink these instead of...
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  • marketting ofbpepsi and cococola
    choose their preferred brand in the blind taste test. Furthermore, we had preconceived opinions about the effect Coca-Cola’s and Pepsi’s advertisements alone had on consumers’ choice of product, and also that their advertising campaigns were more known on the local market. However, our study not...
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  • coke vs pepsi
    New York based Pepsi Company Inc. The Atlanta based coca- cola and U.K. based Cadbury Schweppes. Through the globe, these major players have been battling it out for a bigger chunk of the ever –growing soft drink market. Now this battle has been evolved up to India too with the arrival of these three...
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  • Coca Cola- a Detailed Case Study
    Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. Industry watchers say, fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being...
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  • Cola War in China
    ’ headquarters in China co-ordinated the marketing efforts of the bottling plants. Both used heavy advertising and sponsoring to support their cola brands. In 1998 some domestic soft-drink producers, attracted by the rapidly growing market, launched their own cola brands. Among them were Wahaha Future...
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  • Brands and Branding
    re-entered the RTD tea and coffee market by acquiring Planet Java brand but witnessed failure due to stiff competition from Starbucks and Pepsi. In 2005, due to the rising concern over obesity and other health-related issues among consumers in the US, Coca-Cola, the No.1 in the soft drink market...
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  • Coke vs Pspi
    Pepsico set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Pepsi took great advantage of the campaign with television commercials reporting the test results to the public...
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  • Pepsi
    also shrewdly consolidated its position through agressive marketing and advertising in India. According to surveys conducted by many market research agencies, Pepsi now holds over 40 percent share in Indian soft drink market. In 1995 alone, the company's beverage business grew 50 percent, well ahead...
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  • Marketing Failed Product - Crystal Pepsi
    with major retailers, including USA Today. However, Crystal Pepsi’s advertising failed to identify and stress the importance of product attributes. As stated by McCarthy (1993), Crystal Pepsi was designed to give consumers a new benefit -- a 90’s reason '' to drink cola: Without color, caffeine or...
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  • Failed Products
    retailers, including USA Today. However, Crystal Pepsi’s advertising failed to identify and stress the importance of product attributes. As stated by McCarthy (1993), Crystal Pepsi was designed to give consumers a new benefit -- a 90’s reason '' to drink cola: Without color, caffeine or preservatives, it...
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  • Coca Colaaa
    . Research METHODOLOGY 9. KEY SUCCESSOF THE COMPANY 10. Recommendations 11. Conclusions 12. Bibliography OBJECTIVE 1. To study the promotional mix of coca cola products. 2. To study the promotional strategies adopted by coca cola products. 3. To analyze the...
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  • Coke vs Pepsi
    fridges. Soon were born other non- cola variants of this product like orange & Lemon. Now, the soft drink industry has been dominated by three major player – (1) The New York based Pepsi co. Inc.(2) The Atlanta based coca cola co. (3) The united Kingdom based Cadbury Schweppes. Though out the glove...
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  • Coke vs Pepsi
    -Cola put $1 million into sponsoring the Saudi World Cup soccer team. This alone has doubled Coca-Cola's market share to almost 15%. America's Reynolds Company is among the investors looking to cash in on Coca-Cola's return to Saudi Arabia. The company is among the investors in a new factory which, by...
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  • Pgdmm
    and drinks). The company started a new market strategy to sell their Pepsi Cola product in Mexico, stating that about one third of the population has difficulty pronouncing "Pepsi". They started manufacturing and selling their product under the label 'Pécsi', the advertisement campaign features...
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  • market research on red bull india
    MARKET RESEARCH: A Market Survey For Energy Drinks in India. PRESENTED BY: Shaheen Bhatt MAMM 1 A2000413004 31st March, 2014 TABLE OF CONTENTS CONTENTS PAGE NO. Literature Review: Energy Beverages- Content and Safety 3 Global Energy Drinks...
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  • Coca Cola India Mba Report
    9. SWOT ANALYSIS 10. RESEARCH METHODOLOGY 11. KEY SUCCESSOF THE COMPANY 12. RECOMMENDATIONS 13. CONCLUSIONS 14. BIBLIOGRAPHY OBJECTIVE 1. To study the promotional mix of coca cola products...
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