mikeymyles

mikeymyles's Profile

Member since February 2007

Top Documents


  • White Castle Case Analysis

    Background Information HmmÂ…. What can $700.00 get you? Well in 1921, with $700.00 of borrowed money, the first White Castle opens in Wichita, Kansas offering hamburgers at the unbelievable price of .05 apiece. It was founded by the late E.W. "Billy" Ingram and is currently run by another relati...

    Contributed on May 17, 2007
  • Segmentation And Target Market

    Segmentation and Target Market According to Kotler, "a market segment consists of a large identifiable group within a market, with similar wants, purchasing power, geographical location, buying attitudes, or buying habits" (Kotler, 2003, p. 164). Travel Industry of America statistics shows 23% o...

    Contributed on May 17, 2007
  • Apple Marketing Stratgy

    Existing E-Marketing Methods Company Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessori...

    Contributed on May 17, 2007
  • Contract Law Case Study

    E-Business Contract Law Case Study Analysis I. My first gut was to say that this was a contract. The website made an offer to send free software to anyone who sent his/her email address. Upon further review, I have decided that this example does not meet the essential elements of a contract as de...

    Contributed on May 17, 2007
  • Marketing Objectives And Strategies

    Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the e...

    Contributed on May 17, 2007
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