Top-Rated Free Essay
Preview

Company Overview of T Mobile

Good Essays
1288 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Company Overview of T Mobile
Let talk about the T-mobile, the wireless telephone industry is growing at a rapid pace. According to Solomon – Wolff associates, the strongest user group is the 31-45 age group and the growth trend is expected to peak over the next ten years. T-mobile is one of the fastest- growing nationwide providers of wireless data, messaging and voice services. Its annual revenue in 2004 was $11.7 billion, a 40 percent increase from $8.4 billion in 2003. In the new trend, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service.
Five of the national service providers in the marketer are T-mobile, Cingular wireless, Verizon wireless, Sprint PCS and Alltel. The competition and promotions among cellular phone companies, the overall churn ratc of the industry has been about 1.6 percent, but it’s on rise. In the new product, T-mobile will provide caller tunes, pictures & video messaging, road assistance, 300 text messages, unlimited t-zones and 1000 text messages. The competition will rise when the need are rise. Also, the consumer will require the high quality service.
From five of the points is relative advantage, compatibility, complexity, trial ability and observe ability. In the relative advantage, degree to which a new product is more advantageous to the customers than the competing brands. Rate of adoption of a new offering depends on its relative advantage as perceived by its prospective customers. In this case, pictures and video messaging should the relative advantage, because they have the stable facilities to provide the service. In compatibility, I think the caller tunes is better than another four, because of the caller tunes is easy for any user and any mobile phone. Also, can let the consumer to choice which one they like. In complexity, I think the new product and new service should be not easy for all consumers, because of the new product is not easy to carry on. For trial ability, I think pictures and video can provide the trial ability to the consumer. For observe ability, I think road assistance is difficult to control because not everyone need to use this function.

2) Will the provision of M-commerce applications by T-Mobile help the company build a strong brand and maintain its competitiveness in the marketplace?
A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. I think the provision of m- commerce applications by T-mobile help the company build a strong brand and maintain its competitiveness in the marketplace. One of the products with set of benefit is better than no brand name support, a product or product line, store, or service with an identifiable set of benefits, wrapped in a recognizable personality. Usually the consumer would like to choice the brand name product. For T-mobile also have the functional elements. The elements are focus on the performance, quality, price, reliability and logistics. I think the m-commerce application helps to further build brand equity.
The competitors providers in the marketer are T-mobile, Cingular wireless, Verizon wireless, Sprint PCS and Alltel. T –mobile is the only the widely used digital standard, gsm in more than 10000cities nationwide. GSM (Global System for Mobile Communications: originally from Grouped Special Mobile) is the most popular standard for mobile telephony systems in the world. The GSM Association, its promoting industry trade organization of mobile phone carriers and manufacturers, estimates that 80% of the global mobile market uses the standard. The GSM standard also provides wireless subscribers with excellent call reliability and sound quality, in addition to integrated voice, paging and short messages and high speed data services.

3) Will M-commerce applications contribute to T-Mobile present business strategy, "Get more from life"?
Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.
The less price sensitive early adopters from the 13-25 age group could drive the initial growth. Growth in mobile products such as ringtones, games, and graphics may displace spending on many traditional youth products such as music, clothing, and movies. This would radically change the dynamics of all visual entertainment and product-service distribution world wide so marketers could target end-users with diverse youth mind sets. The youth market has historically shown rapid viral growth which later gains acceptance in the mass market. While emerging markets are proving to be the ideal solution for sustaining revenues in the face of falling ARPU average price per unit, analysts say the rapid commercialization of 3G services is likely to open up new opportunities in developed markets.
In order to exploit the m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities.
"Profitability for device vendors and carriers hinges on high-end mobile devices and the accompanying killer applications," said Burchett. Perennial early adopters, such as the youth market, which are the least price sensitive, as well as more open to premium mobile content and applications, must also be a key target for device vendors.
The slogan “get more form life”, promise to provide T-mobile subscribers with more service, the new forms of entertainment such as games and music and TV drama and news. Many young people like use the mobile to play games, because is convince for them. For the consumer can buying movie tickets and pay bills that can be make the consumer saving time in transactions.
Moreover, can take more and easier communication with frinds, which is instant messaging by phone-version Facebook / MSN.
4) Will M-commerce applications increase customer satisfaction among T-Mobile subscribers?
In addition to mobile phone service, T-Mobile also operates WiFi hotspots in the United States and Europe. In the USA alone, it operates over 9,000 (as of December 22, 2006) T-Mobile HotSpot locations for Internet access, including such locations as airports, airline clubs, Starbucks coffeehouses (see below), Kinko's, Borders Books and Music, Hyatt, and Red Roof Inn Hotels. The U.S. WiFi infrastructure was completely replaced when T-Mobile bought the Wireless ISP MobileStar. In addition, Sony Computer Entertainment on behalf of T-Mobile introduced a HotSpot Locator and HotSpot Promotional Period (6 months from activation) for the Sony PSP system and Sony Mylo system. Both promotions are separate, and, by combining the total time allotted for each system, users can have up to one year free access, by using six months on the Mylo, and six months on the PlayStation Portable.
As with many wireless providers, handset subscribers can get discounts on WiFi access. These promotions are often extended to federal customers, frequent flyer programs and other various groups.
Beginning the second quarter of 2008, T-Mobile will no longer be the provider of Wi-Fi access for Starbucks coffeehouses, which ended its 2001 deal, switching to AT&T. However, through a roaming agreement with AT&T, T-Mobile HotSpot subscribers will still be able to use the AT&T Starbucks wireless networks for a limited time. As of November, many T-Mobile subscribers who signed up under the impression they had access at any Starbucks are left in the dark.

You May Also Find These Documents Helpful

  • Good Essays

    Technological: In the past three decades, a major shift in technology has prevailed in the mobile handset industry. Through innovation and technological advances, the market shifted from analog transmissions (1G), to digital mobile communications in 1992 (also known as 2G), and ultimately to the Wideband Data Communications network (3G). With rapid changes in this dynamic marketplace only the most well-funded and well-managed companies have managed to emerge from generation to generation, whilst others have been unsuccessful.…

    • 1566 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    bus 330 final

    • 2207 Words
    • 6 Pages

    1. In terms of the four utilities of the customer values the first that comes is the functionality of the phone. The first function which comes to notice is the larger display. A larger display means a larger screen and a lot more content. The popping up and down of banners is more robust than it was before. The phone is not only large but it’s also thinner than before. The phone has improved on its display and resolution. The new resolution is 1920 × 1080. The architecture is now available in 64 bit. The aperture of the camera is very high at 2.2/f. and the video recording is very good at 60fps.…

    • 2207 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Price Wars

    • 683 Words
    • 3 Pages

    The key players in the wireless industry are Verizon Wireless, AT&T, Sprint, and T-Mobile. With these four companies controlling 90% of the market, there are no other ‘key players’ in the industry. U.S. Cellular is not quite a ‘key player’, however they do hold approximately 2.4% of the customer nationwide and must be in the overall picture. In addition, the data suggests that the pool of potential people that would get a cell phone is almost entirely saturated so it does not look as if there is any room for additional competition.…

    • 683 Words
    • 3 Pages
    Good Essays
  • Better Essays

    In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and social purposes such as social networking, text messaging, retrieving e-mails and for playing games.…

    • 1576 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Cell phone providers provide a wide variety of products and services that allow the consumer to customize their own experience. Being that this type of product give society their daily entertainment as well as having all the information they will ever need in only one tiny devise they also get the convenience of having it all. Members in the same household have the ability to customize, view and change their phone to meet their own personal interest. The possible for cell phone providers is endless as long as they continue to listen to the needs of the…

    • 971 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    There are many different opportunities for T-Mobile. T-Mobile is leading the upgrade from 3G to 4G service throughout the United States. Because the iPhone and Apple products have been sweeping the nation with enormous sales, the acquisition of the iPhone to T-Mobile will improve their presence within the industry. The addition and growth of Wi-Fi-enabled tablets will also increase subscriptions in the company.…

    • 284 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone companies have a serious untapped market for raising profitability month by month. What is this untapped market in the cell phone industry? The loyal customer that continues to give you money every month for your services! Why not focus on keeping the customers you have already and making them happy?…

    • 2080 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use in favor of using only a cell phone. This causes a large influx of customers into the market for cell phones. As technology continues to advance new types of cell phones are developed and marketed to different segments of the population. Now cell phones are available for business purposes and social purposes such as social networking, text messaging, or gaming, and the leader in cell phone sales is Apple Inc.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The telecommunication industry that AT&T essentially created has undergone radical advancements, particularly within the last decade. According to the IBM Institute for Business Value, approximately 15% of the world’s population had access to a telephone in 1999 but by 2009, 70% of the world’s population had mobile phone subscriptions (Nelson & van den Dam, 2010). Given the extraordinary explosion of mobile computing and wireless communications, continued advancements within the global telecommunication industry are certain. A number of trends drive this evolution including the advancement of devices and network access technology, changes to users’ consumption patterns and services compositions, a shifting industry structure, and finally the future of regulation in the telecom industry. In order to maintain its position in the ferociously competitive telecom field, AT&T needs to consider these trends and other forces of change to gauge its potential within the market.…

    • 1760 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    T-Mobile - Stp

    • 1963 Words
    • 8 Pages

    T-Mobile is one of the leading mobile network operators in the world. Today, the company operates worldwide, though it is headquartered in Germany and European market was traditionally the main, target market of the company. Nevertheless, the process of globalization stimulated T-Mobile to develop its business internationally and the company has entered successful mobile network markets in many countries of the world, including the USA. In such a situation, the company needs to focus on the target audience which can allow the company to maximize its profits. In this respect, the proper market segmentation is crucial. Taking into consideration the specificity of T-Mobile’s business, i.e. mobile networks and telecommunication services, the following segments are particularly prospective: 16-24 years and 25-35 years customer groups.…

    • 1963 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the social networking mass market, perhaps with flexible service plans, new features, and lower fees. There are predictions that very soon for most consumers, that the Smartphone will be the norm.…

    • 2684 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Most households in the US have at least one cellular phone. With the continuing increase in wireless devices and interface, it is important to look at the cellular carrier to decide who has the best coverage, best prices, and ultimately who will be able to continue to provide the best services. In deciding which carrier will be able to provide the best service in the future, we will look at two cellular providers, Verizon (VZ) and Sprint Nextel Corp (S). This comparison will focus on cash flow to see how they use their cash, what their cash position is, and determine which one is in the best financial position.…

    • 1187 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    T Mobile

    • 755 Words
    • 4 Pages

    T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom 's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader.…

    • 755 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    At&T Strategic Analysis

    • 3049 Words
    • 13 Pages

    Increases in the amount of entertainment content offered through cell phones make innovation a must for telecommunication companies to survive in a fast-changing environment…

    • 3049 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    In my communication process with the vice president of the company, Mr. Smith, mentioned to him that I would prepare an informative report in order to help in obtaining the understanding of the cell phone industry when exploring strategic planning. The information submitted in my report will include the analysis, which is a critical component of the business plan. This is a topic that will be discussed during the final-conclusion of the board of directors. In my report, I have also discussed and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. I have included an analysis on the cell phone industry, the industries overall attractiveness along with examples of different cell phone companies.…

    • 1906 Words
    • 8 Pages
    Better Essays