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S.W.O.T Analysis of Enron

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S.W.O.T Analysis of Enron
S.W.O.T. Analysis of Enron

MBA 503

University of Phoenix

05/10/06

Describe the Situation "Enron is now officially out of the energy business. They are now in a new business: confetti." —Jay Leno http://politicalhumor.about.com/library/blenronscandal.htm It is a shame that one of the most powerful companies has now gone out of business, had reputations destroyed and used millions of tax payers dollars on court costs; all due not having good business ethics. This paper will show a S.W.O.T. analysis of Enron with their strengths, weaknesses, opportunities and Training.
Strengths
Enron employed the best of the best. Employees had great pride in their company and wanted to see it grow and flourish, they were willing to take it to the next level. I can tell you this, though: By far my best days in my career were as a consultant for Enron. The environment was an extreme rush. Very busy, very progressive and innovative. I've never worked with more talented people in my life and I'm so grateful I had the opportunity. Katie Walthall, former Enron contractor http://www.chron.com/disp/story.mpl/side/1160419.html Enron had a strong public voice they made a large donation to the local Red Cross. After the Sept. 11 tragedy, Enron also provided shuttle buses to the George R. Brown (Convention Center) so Enron employees could donate blood for those in need. This was followed by having two M.D. Anderson bloodmobiles directly on-site. The United Way drive was a top event at the Enron Company and employees looked forward to being involved. Community service was encouraged and fully supported with Enron Employees. In short, Enron management really appeared to believe in and follow through with their stated visions and values. It was not only the employees who were strength for the company; it was their smart business practices in the early days. In 1985 Houston Natural Gas merged with InterNorth, which is a natural gas company



References: 1. http://politicalhumor.about.com/library/blenronscandal.htm 2. http://www.chron.com/disp/story.mpl/side/1160419.html 3. www.Chron.com-Chron.com 4. http://seattlepi.nwsource.com/business/1310AP_Enron_Trial.html 5. http://theivorytree.com/blog/?p=38

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