R&R Case

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Entrepreneurial Finance 2013 - Case Assignment Questions
R&R R&R case brings up major themes that we will see over and over again in this course. This case also differs significantly from most of the other case you will read in this course as it provides a full story of an entrepreneurial venture. In most other cases in this course, the entrepreneur is faced with a decision/dilemma at the time of case. In these cases I will ask you to put yourself in the entrepreneur’s shoes and come up with a course of action that you would undertake if you were in the same situation. Turning back to the R&R case, clearly Bob Reiss appears to be a successful entrepreneur but it is worth digging for factors that may explain why he was successful. The individual write-up assignment is geared towards making you aware of how I expect you to prepare for cases. The assignment questions are broadly classified in to two types. 1. “Putting the facts together” type of questions. These types of questions rely largely on your ability to read the case and to be able to assemble related facts that are scattered throughout the case. These questions do have a “Right” or “Wrong” answer as they are simple facts from the case. I will rarely assign such questions after this write-up. However, I am assigning them for this first assignment to show you how I expect you to prepare for the second type of questions which is described below. 2. “What, why, when and how should some action be taken?” While these types of questions do not have clear “Right” or “Wrong” answer – I do have a mental framework of “Right” or “Wrong” approach to answering such questions. First, since the course is designed to focus on the entrepreneur, you should come to class every day prepared to think and acts like the entrepreneur in the case. You will need to present the analysis that leads you to make a particular decision and to explain the plan you have for implementing your decision. Your goal should be to persuade

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your classmates that this is the appropriate plan and decision for the situation at hand. Entrepreneurs have a bias to take action, and this course is intended to help you develop this attitude. However action without any basis is not a rewarding strategy in this course. Yes, many successful entrepreneurs claim to have no vision or analysis when they started out. However, there are countless others who wish they had been more thoughtful and deliberate when they took the entrepreneurial road. Remember if you run across the Beltway and make it to the other side it does not make the crossing any less risky! ASSIGNMENT QUESTIONS FOR R&R “Putting the facts together” questions: You will need to the following exercise to be able to answer some of the questions. Read the case and circle the following four types of items (you may choose different colors for each type): a. Dates or Time references (e.g. Page 1 line 1 “It was, summer of 1983…”) b. Money and quantity numbers (e.g. Page 1 para 3“…building sales of $12,000,000…”) c. Name of any individual (e.g. Page 1 line 1 “Bob Reiss observed with interest…”) d. Any term/jargon you do not know/ do not understand/ are unsure about

Question 1: Please draw a time line for how the board game opportunity evolved - from summer of 1983 when Bob first perceived it till he finally exited. The time line should list major milestones especially when the Bob secured key resources (e.g. suppliers, customers, capital etc.). See below for a schematic. You can (and probably should) hand-draw this.

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Summer 1983 Bob notices Success of trivial Pursuit in Canada

NOTE: Question 1 will help you visualize what happened when. It also forces you to think about which events are important enough to merit a mention on the time line and why?

Question 2: Draw a circle in the middle of the page and write “BOB REISS” inside the circle. Go back to your marked up copy of the case and write the names of all the...
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