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Executive Summary

Bella's Catch will be a sole proprietorship food services company and will be owned and run by Isabel Chen.

Bella's Catch- a seafood restaurant, unlike a typical restaurant, will provide a unique combination of rich, tantalizing food at value pricing with a fun and entertaining atmosphere. Bella's Catch is the answer to an increasing demand of something new and exciting and nothing is better than having a excellent dining experience right on the water's surface.

In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Bella's Catch does this by being one of the only seafood restaurant in the area that prepares and serves lion fish thanks to its well trained and qualified staff of chefs.

This plan is prepared in order to obtain financing for the initial launch of this concept. The financing is required to begin work on the site, manuals and recipe books, site selection, equipment purchases, and to cover expenses such as raw material, employees and utility in the first year of business.

The financing, in addition to the capital contributions from the owner, will allow Bella's Catch to successfully open and maintain operations through year one. The initial capital investment will allow Bella's Catch providing its customers with a value driven, entertaining dining experience. Successful operation through year three will provide enough cash flow to be independent in year four.

Table of contents

Description of business

Justification of location

Selection of appropriate labour

Sources of fixed and working capital

Role of the entrepreneur

Types of production

Levels of production

Quality control measures

Use of technology


Potential for growth

government regulations

ethical issues

Description of business

1.     Description of business – In this part you are required to give a brief description of your intended business. The examiner should (a)   The name of your intended business e.g. Xtreme Graphics production (b)  The type of business e.g. sole, proprietorship etc.

(c)   What is the proposed business  engaging in? e.g. production of local fruit juices (d)  The major aims or aims of your business e.g.  To make 100% profit by ensuring customer’s satisfaction. (e)   If possible you can give example(s) of the goods and/ services you will be producing. 2.     Justification of location- in this part you are required to : (a)   State the location of your intended business, e.g. 152 John Street- (b)  Secondly, you will have to list and explain the factors which influence your choice of location. (Check your textbook) e.g. Closeness to raw materials. Close to raw materials(seafood), at the centre of many tourist attractions 3.     Selection of appropriate labour- as we already know labour is an important of production and if you don’t select the most appropriate type of labour then inefficiency would take occur and productivity will decline. You are required to” (a)   List the type of labour you will employ. E.g. cleaner (b)  Then classify them under the three main categories of labour namely: -        Skilled

-        Unskilled
-        Semi-skilled
4.     Sources of fixed and working capital- Capital refers to money and all other assets of a person, company or industry that can be converted into money. PHYSICAL CAPITAL consists of fixed capital and working or circulating capital. FIXED capital refers to capital that is of a lasting nature and which does not change its form during the course of production, e.g., factory buildings, machines and tractors. WORKING or CIRCULATING capital changes its form or state during the course of production, e.g., raw materials and partly finished goods.  You are required to identify the sources of these capitals. e.g. loans 5.     Roles of the Entrepreneur- The entrepreneur is a other factors of production and bear risks....
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