GRADUATE SCHOOL OF BUSINESS
“O.M. SCOTT & SONS COMPANY”
ESTIMADA, ANNA GABRIELLA C.
The O.M. Scott and Sons company was a company which first started to produce weed-free grass, but diversified into other products related to its product line: lawn mowers, fertilizers, and other garden paraphernalia. It encountered the problem of nationwide distribution, finding difficulty in the delivery of its product.
The company solve this problem of nationwide distribution by first, increasing its work force to keep up with the voluminous orders. Second, by setting up dealerships which will distribute their products and lastly, establishing a trust receipt payment system in order to assure the quick returns of investments.
The company encountered difficulty in the distribution of its products for two reasons: the nature of its agriculturally based products necessitated the quick distribution of products upon order. The voluminous orders and distances of nationwide coverage rendered the distribution difficult.
In keeping up with the modernization of agricultural products and technology, the company expanded its product line by diversifying into related products and services. From grass, O.M. Scott & Sons started the production of fertilizers, lawn mowers and other products. This diversification assured the company against stagnation.
Areas of Consideration
Shareholders & Key Officers
* Sales Force
The company’s success can be attributed to the efforts of the sales force since they are the ones who are improving the salesmanship of the dealers in order to be available to their prospective customers. * Dealers
The dealer is one of the key players in the company’s sales since the products are made available through them. With the dealership, the company can save money from overhead expenses and other general and...