M.P Tourism

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  • Topic: Tourism, Madhya Pradesh, Types of tourism
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Twenty Years Perspective Plan of Tourism for the State of Madhya Pradesh

Final Report Vol. I – Main Report

Submitted to:
The Market Research Division Department of Tourism Ministry of Tourism & Culture Government of India C-1, Hutments, Dalhousie Road New Delhi-110011

February, 2003

JPS ASSOCIATES
CONSULTANTS

NEW DELHI

Twenty Years Perspective Plan of Tourism for the State of Madhya Pradesh

Final Report Vol. II – Annexures

Submitted to:
The Market Research Division Department of Tourism Ministry of Tourism & Culture Government of India C-1, Hutments, Dalhousie Road New Delhi-110011

February, 2003

JPS ASSOCIATES
CONSULTANTS

NEW DELHI

ABSTRACT Twenty year perspective plan for M.P. Tourism
This report is based on a study commissioned by the Department of Tourism, GOI, to draw up a twenty year perspective plan for development of tourism in Madhya Pradesh. Madhya Pradesh has a rich past and a number of locations for heritage tourism, the most famous being Khajuraho and Sanchi. It also has a large forest area and nine wildlife sanctuaries. However, Panchmarhi is the only hill station. Madhya Pradesh suffers from poor connectivity, no direct links to many tourist locations and a road network which is in need of urgent improvement. The state tourism suffers from the twin problem of low awareness and low publicity as a tourist destination and poor quality of ‘tourism product’. Poor connectivity and poor infrastructure further aggravate the situation. Although MP State Tourism Development Corporation (MPSTDC) has set up hotels and facilities at all the important (fourteen) tourist locations and the state has in place a forward looking tourism policy with Eco-adventure tourism as its USP, the growth of tourism has been slow. In the last decade the tourist arrivals have grown at a slow pace of 0.65% p.a, with the domestic tourists growing at 0.55% and foreign tourists growing at 7%. In 2000-2001, total tourist arrivals stand at around 11.5 lac. The number of foreign tourists is small at around one lac. Obviously, this means low economic benefits from tourism, poor hotel occupancies, lack of interest and demoralization of the tourism related organizations. The report has outlined a strategy and has suggested a target for tourism department to double the tourist traffic to about 20 lac in the next decade and treble it to 33 lacs at the end of twenty year period. The marketing strategy concentrates on changing the image of the state to a tourist friendly state, with aggressive plans for their comfort and entertainment, appointment of a marketing and advertising agency, building strong relations with the travel and tour related trade, reorientation of the tourist information offices as marketing offices and a better use of its computerized reservation facilities. In terms of improving the tourism product, in the short term quick gains can be made by focusing the state’s limited finances on a few locations with high potential, which are already well connected and have a reasonable infrastructure in place. These places which comprise mainly of Khajuraho, Gwalior, Bhopal-Sanchi, and the Kanha-Pench wildlife parks can be improved by sprucing them up, improving the environs, and offering ‘value for money’ experience to the tourists, thus quickly improving their utilization. Other locations can be developed in the medium and long term. Domestic tourism should be stimulated by aggressive marketing in Calcutta and Gujarat. Convenience can be offered in terms of marketing package tours of high quality with all arrangements taken care of. LTC traffic of PSUs and Govt should be targeted. Places like Khajuraho and Gwalior are also well suited for marketing to corporates for their incentive tours to the trade and employees etc. Several suggestions have been made for increasing the duration of a tourists stay in M.P. by adding side excursions to the main locations such as developing Panna wildlife park and...
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