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Research has shown that one of the most effective means of communication is to not only make social and cultural pushes for change but to “find ways of reaching out to marginalized groups,” (Duta-Bergman, 2009). By doing this, a campaign is able to help these groups feel that they have their own choices to make all based on their own self-understanding. For health campaigns, the limit is not simply put to reaching to marginalized groups for an effective means of communication. The Health Communication Unite at the Canter for Health Promotion University of Toronto provided a 12-step process and program for designing a comprehensive communication campaign, of which the ideas of how to effectively inform and call to action the general public on important health issues that they are facing. Some of these steps include: “are goal-oriented attempts to inform, persuade or motivate behavior change,” “are most effective when they include a combination of media, interpersonal, and community events,” or “involve an organized set of communication activities,” (Health Communication Unit, 2007). All of these steps seem to work under a unified premise: an effective communication campaign must be straightforward, positive, and make the targeted audience want to get involved.

The obesity health campaign in the United States can be viewed as a campaign that is both mediated and cultural centered. By mediated, it is stated that this campaign, along with many other of the health campaigns in the country, counts “at least one form of media among their communication channels,” (Snyder, 2007). For the obesity campaign, there are many forms of getting the message out including the website, public announcements, posters and handouts, and even counseling and support groups. It is also important to recognize that this public health campaign is firmly rooted in a cultural centered sense. Unlike many of the health problems that face our society, obesity is an issue that largely