Faculty of Management and Economics
The L’Oréal Group
( the company for beauty)
Subject: English language
Elaborated by: Sandra Antičová
Group: I 21/F
Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience. Firstly, I would like to introduce myself. My name is Sandra Anticova. I work as a representative in the L’Oréal Czech Republic subsidiary. Today I’m going to inform you about L’Oréal, its history, products, sales, structure and something about its owners and shareholders. Please interrupt me if there is something which needs clarifying. Otherwise, there’ll be time for discussion at the end of my short presentation. I think that now it is time to start. So, I would suggest that we begin with the history of the company.
The history of the company
In 1907, Eugéne Schueller, a young French chemist, developed an innovative hair-colour formula. He called this new, perfectly safe, hair duy „Aurelióne“ . With this, the history of L‘Oréal began. Eugéne Scheller formulated and manufactured his own products, which he then sold to Parisian hairdressers.
In 1909, Schueller registred his own company, the „Société Francaise de Teintures Inoffensives pour Cheveux“, the future L‘Oréal. The two guiding principles of the company were research and innovation in the interests of beauty, and these were put into place from the start.
In 1920, the small company employed 3 chemists. By 1950, the research teams had 100 members, and the number reached 1,000 by 1984, and is nearly 3,000 today.
In 1912, Eugéne Schueller started to export his hair-colouring product to Holland, Austria and Italy. A few years later, agents distributed these products to the USA, South America, Russia and the Far East. Today, the L’Oréal Group is present worldwide through its subsidiaries and agents.
L’Oréal got its start in the hair-colour business, but the company soon branched out into other beauty products. The Group today markets over 500 brands and more than 2,000 products in all sectors of the beauty business: e.g. hair colour, permanents, styling aids, cleaners and fragrances and body cosmetics. These products are found in all distribution channels, from hair salons and perfumeries to hyper and supermarkets, health and beauty outlets and direct mail.
Another key word in L’Oréal’s history is communication. Back when advertising was still in its infancy, L’Oréal commissioned promotional posters (still famous today) from graphic artists like Colin, Loupot, Savignec, to publicize the company’s products.
In 1933, Eugéne Schueller created and launched Votre Beauté, a magazin devoted to women and their look. Four years later, he took part in a popular radio broadcast and started a campaign.
The 1950s saw the advent of a new and exciting advertising medium: the movies. L’Oréal made its on screen debut with a campaign for Ambre Solaire, which was making a comeback on the market. In 1953, L’Oréal won an advertising Oscar, the first in a long series of awards.
That covers all I wanted to say about the history of the company, and now I’m going to comcentrate on some basic information about the company and on its profit.
Basic information about the company:
The company has over 50,500 employees worldwide, which are of 98 nationalities. The Group is present in 130 countries and has 290 subsidiaries. 76 ( of the personnel work out of France. There are 42 factories all over the world producing L‘Oréal products. The pie chart belowshows how are the products sold in different parts of the world:
I’m going to analyze the categories of products later. Now, I would like to briefly go through the financial...