L'Oreal Professionnel Homme Stp

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  • Topic: Hairstyle, Hairdressing, Hair gel
  • Pages : 4 (1208 words )
  • Download(s) : 1277
  • Published : January 6, 2011
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L’oreal Homme Proffessionel is one of L’oreal Company’s branches in hair treatment that specialized in men’s grooming. Knowing that in current situation, men are limited to express themselves in the way they dressed up their appearance. This is due to the limited resources found around them that could support or develop man’s look, especially for modern man who wants to have stands-out look that diverge them from another men and having an urge to start new trend around their environment. Reading this situation, L’oreal comes with brand that specialized in taking care of man’s hair condition, not in ordinary way but in professional way that could give man a professional handling of such a famous hairdresser in a bottle of hair treatment package. There are 9 products under L’oreal Homme Proffesionel which are: Tonique: Revitalizing shampoo for normal hair

Densité: Densifying shampoo for fine/thinning hair
Energic: Energizing and refreshing gel shampoo
Controle+:Daily conditioner for all types, especially good for rebellious hair Wax: Definition Wax
Sculpte: Sculpting fiber paste
Strong: Strong hold gel
Clay: Strong hold matt clay
Mat: Matt sculpting pomade

From this, it concluded that L’oreal Homme Proffesionnel differentiated itself from other brand by:

Segmenting
L’oreal Homme Proffesionnel is segmented their product to fulfill all hair needs of man globally, whether to style their hair or simply for daily hair treatment Targeting
L’oreal Homme proffesionnel is specifics their brand to manage hair’s condition of man in young adult age to senior age with all hair problems that currently happened in certain level of age such as hair color changes (senior age), normal, fine/thinning and rebellious hair treatment Positioning

L’oreal Homme Proffessionel also differentiate its product with another man’s grooming product by giving a hair products specifically for use by a service professional hairdresser in the salon with high...
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