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L'Oreal Assignment (How Women Can Penetrate the Man Dominating Business World)

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  • November 21, 2012
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COMPANY OVERVIEW
L'Oreal (or “the company”) is one of the largest cosmetic companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products in over 130 countries. Since its inception about 100 years ago, the company has developed a strong brand portfolio of 27 international brands (these brands' annual sales are superior to 50 million euros). Its brand line-up includes L'Oreal, Redken, Matrix, Lancome, The Body Shop, Garnier, Maybelline, Kerastase and Inneov among others, all of which are recognized globally. The company had 613 patents filed in 2011 and have 5 development centres around the globe which are based in Shanghai, Rio de Janeiro, Dubai, New York and Paris. L'Oreal brand was ranked 40th in the Best 100 Global Brands 2011 list by an industry source. It is headquartered in Clichy, France and employs 68,900 people in 66 countries. The company recorded revenues of E20, 343.1 million in the financial year ended December 2011 (FY2011) an increase of 4.3% over FY2010. The operating profit of L'Oreal was E 3, 292.6 million in FY2011, an increase of 7.7% over FY2010. The net profit was E2, 438.4 million in FY2011, an increase of 8.9% over FY2010. BEAUTY FOR ALL

For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is a language.

L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal. 

Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from...