Preview

L'Oreal Aims and Objectives

Satisfactory Essays
Open Document
Open Document
363 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
L'Oreal Aims and Objectives
Environment L'Or al Group "has made significant efforts to master the environmental impact of its activities, as well as those of its suppliers and contractors", it aims to: Increase awareness and motivate the entire workforce to show greater respect for the environment Increase the percentage of biodegradable plant substances in product formulas Achieved: Elimination of all CFC in aerosols Reduce the environmental impact of: industrial sites shipping centre administrative sites Achieved: Use of electric vehicles and LPG cars on Group sites and Construction of the purifying station in the Lanc me factory Decrease the volume of POS (Point of Sale) displays, in weight and in quantity, while emphasizing recycling Achieved: Foldable, recyclable in-store displays resulting in: 25% less cardboard used 90% reduction of transport and storage space For packaging: To reduce volume and weight To increase their percentage of recycled materials To find new packaging solutions Initiated performance charts at all its sites with objective of continued advancement. They measure and monitor interactions with the surrounding natural environment (water and energy consumption, atmospheric pollution, transportable wastes) Supply chain: processes in place to control (raw materials are developed and patented by L'Or al Research, then analysed and certified before utilisation) In 2001 the percentage of products made in ISO certified units reached 88% (In the Soprocos plant, energy-saving actions are being implemented, in particular with regard to compressed air leaks. This has resulted in an 8% drop in electricity consumption.)

Social:

Aim of "Zero Accidents" in workforce In 2001, safety levels were improved by 23% compared with the year 2000

You May Also Find These Documents Helpful

  • Better Essays

    McDonald’s supply chain, for example, has a number of suppliers that have acquired the raw material and prepared it for use. Creating a product out of the raw material, the suppliers range from Tyson Foods, Coca Cola, J.R. Simplot Co., Quaker Oats, Kraft, Keebler, Carnation, to Keystone Foods. They supply to the distribution centers, there are about forty of them in the United States. These distribution centers include everything from food products to cleaning supplies and…

    • 1132 Words
    • 5 Pages
    Better Essays
  • Good Essays

    TLMT 313 Sylabus

    • 1749 Words
    • 10 Pages

    This course is a study of supply chain management from the consumer back to raw materials. The entire process is studied from the standpoint of the leading theory and practice of cutting edge organizations.…

    • 1749 Words
    • 10 Pages
    Good Essays
  • Good Essays

    This creates a complex intra-company and external supply chain consisting of all business processes and information used to provide our product to the customers; this includes everything from procurement of raw materials, through production, and to distribution. Because of the relationship of these facilities they are suppliers and distributers to one another, making the need for…

    • 1844 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    OCSM Week 4 Questions

    • 536 Words
    • 3 Pages

    2. Define the supply chains for the following products from the first source of raw materials to the final customer:…

    • 536 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    scor model

    • 1503 Words
    • 7 Pages

    This step describes sourcing infrastructure and material acquisition. It describes how to manage inventory, the supplier network, supplier agreements, and supplier performance. It discusses how to handle supplier payments and when to receive, verify, and transfer product.…

    • 1503 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    A Supply Chain is the steps necessary for a manufacturer to procure materials, build a product, and transport the product to consumers. The consumers buy the products based on a combination of cost, quality, availability, maintainability and reputation factors. They hope these products will live up to their needs and expectations.…

    • 1646 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Business management

    • 570 Words
    • 3 Pages

    We aim to deliver an environmental sustainability strategy that delivers cost reductions, reduces environmental impacts, increases revenue opportunities and enhances our reputation in all locations in which we operate.…

    • 570 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Etap Hotel located all around the world with the total of 460 well-known hotel and is even the shining star in Europe offering the best place to enjoy and relax once you step your foot into its main door with a splendid service. Through internal research, we get to know that our company are using too much of money on buying stuff made up of paper. So we are planning to control paper waste in our company.…

    • 3878 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    One of the factor they failed to attract Brazilian for their product was because of their technique or method in selling product. L’Oreal current method in selling product was selling in shops, hypermarket, pharmaceutical outlet and drugstore. Differ from the Brazilian culture which they preferred the direct selling method. As stated earlier, we knew that Brazilian women likes to experience the product personally approach by the direct seller.…

    • 1167 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Stratégie L'Oreal

    • 9915 Words
    • 40 Pages

    L’Oreal: Global Brand, Local Knowledge L’Oreal: Local Knowledge, Global Brand Case Study: What are Some of L’Oreal’s Ways? Author: Ted Landgraf The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper, be an “ABC Organization”; Think outside of the box; Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more.…

    • 9915 Words
    • 40 Pages
    Powerful Essays
  • Powerful Essays

    It 360 Exam 2

    • 2073 Words
    • 9 Pages

    | network or organizations and business processes for procuring raw materials, transforming into products, and distributing them to customers. Materials, info, and payments flow through the supply chain in both directions.…

    • 2073 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Gb 570

    • 1311 Words
    • 6 Pages

    The supply chain is the relationship between retailers, distributors, transporters and suppliers. A supply chain as the network supplies a specific material to the customer (Borgström, 2012). All these components help the production, delivery and the sale of a products and services that are available to the consumers. There are three key components that make up the supply chain. They are supply, manufacturing and distribution (Wise Geeks, 2012). Supply main focuses are on the raw materials that are supplied to the manufacturing which include when, how and from which destination the materials are traveling from. During the manufacturing steps this is when the raw materials are converted into the final outputs and the distribution make sure the finish products arrive to the organization’s shelves for the consumers.…

    • 1311 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Feasibility Study

    • 3219 Words
    • 12 Pages

    Recycling falls in an industry that is growing rapidly. Thich increases the attractiveness of the industry and in turn the likelihood to enter it.…

    • 3219 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report. The sources of information were collected from academic journals and text book as secondary data.…

    • 4310 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    L'Oreal Introduction

    • 486 Words
    • 2 Pages

    Founded in 1851 by John Kiehl, Kiehl's began as a homeopathic pharmacy located at 3rd Avenue and 13th Street in the East Village of New York City. In 1921, Irving Morse, a former apprentice andRussian Jewish émigré who had studied pharmacology at Columbia University, purchased the store. Morse was involved in the development of many Kiehl's products that are still popular today, including Blue Astringent Herbal Lotion and Creme de Corps.[1][2]…

    • 486 Words
    • 2 Pages
    Satisfactory Essays