L'Occitane
Summary
Introduction 2
Part 1- L 'Occitane’s background history 3
Part 2 - The reasons to choose this name, this logo, this design 5
Part 3 - What about L’Occitane’s advertising? 6
Part 4 - Places, markets, regions 8
Part 5 - How culture could be a challenge? 9
Part 7- Build, measure and manage L 'Occitane 's brand equity? 11
Sum up 13
Conclusion 14
Appendix 15 Introduction o Why L’Occitane?
Our team has chosen the French brand L’Occitane because this body care shop seems fits perfectly to the project.
In fact, L’Occitane Finland turns out to be a quite small company in Finland which has international operations with L’Occitane France.
That’s why; we have thought that it could be very interesting to know:
- How one French brand succeeds to adapt its brand to the Finnish market?
- How L’Occitane Finland manage its communication’s strategy to increase the brand recall/recognition with the Finns, in order to build a positive brand attitude?
Moreover, L’Occitane has a very precise concept: this brand promotes human development and respects the nature and the traditions. It’s interesting to know if the Finnish customers are aware of these values. Are these Finnish women a good target market? o Our steps to get our exclusive interview
First of all, our team has been in one L’Occitane shop in Helsinki, to present our project. We have been very lucky because the marketing director, Mrs Sussi Stendahl of L’Occitane Finland were there.
This woman gave us her business card and she recommended us to send her a mail with our questions, because she was busy.
So, few days after we have sent her an email with our questions.
One week after, we have succeeded to get one very quick interview and she promised us to get a longer interview later because she was very busy. Nevertheless, her quick answers helped us to start up again on the interview and we created deeper questions.
Finally, we met her in Espoo, in the Iso Omena’s Mall last Friday and it was
Introduction 2
Part 1- L 'Occitane’s background history 3
Part 2 - The reasons to choose this name, this logo, this design 5
Part 3 - What about L’Occitane’s advertising? 6
Part 4 - Places, markets, regions 8
Part 5 - How culture could be a challenge? 9
Part 7- Build, measure and manage L 'Occitane 's brand equity? 11
Sum up 13
Conclusion 14
Appendix 15 Introduction o Why L’Occitane?
Our team has chosen the French brand L’Occitane because this body care shop seems fits perfectly to the project.
In fact, L’Occitane Finland turns out to be a quite small company in Finland which has international operations with L’Occitane France.
That’s why; we have thought that it could be very interesting to know:
- How one French brand succeeds to adapt its brand to the Finnish market?
- How L’Occitane Finland manage its communication’s strategy to increase the brand recall/recognition with the Finns, in order to build a positive brand attitude?
Moreover, L’Occitane has a very precise concept: this brand promotes human development and respects the nature and the traditions. It’s interesting to know if the Finnish customers are aware of these values. Are these Finnish women a good target market? o Our steps to get our exclusive interview
First of all, our team has been in one L’Occitane shop in Helsinki, to present our project. We have been very lucky because the marketing director, Mrs Sussi Stendahl of L’Occitane Finland were there.
This woman gave us her business card and she recommended us to send her a mail with our questions, because she was busy.
So, few days after we have sent her an email with our questions.
One week after, we have succeeded to get one very quick interview and she promised us to get a longer interview later because she was very busy. Nevertheless, her quick answers helped us to start up again on the interview and we created deeper questions.
Finally, we met her in Espoo, in the Iso Omena’s Mall last Friday and it was