K-pop and Korean Popular Music

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  • Topic: K-pop, Mass media, Korean wave
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KPOPPED!: UNDERSTANDING THE FILIPINO TEENS’ CONSUMPTION OF KOREAN POPULAR MUSIC AND VIDEOS

SARAH KRISTINE M. ALANZALON

Submitted to the COLLEGE OF MASS COMMUNICATION University of the Philippines Diliman In partial fulfillment of the requirements for the degree of

BACHELOR OF ARTS IN BROADCAST COMMUNICATION

April 2011

ii

KPOPPED!: UNDERSTANDING THE FILIPINO TEENS’ CONSUMPTION OF KOREAN POPULAR MUSIC AND VIDEOS

by SARAH KRISTINE M. ALANZALON

has been approved for the Department of Broadcast Communication and the University of the Philippines College of Mass Communication by

Professor Perlita G. Manalili, Ph.D

Professor Rolando B. Tolentino, Ph.D. Dean, College of Mass Communication

iii BIOGRAPHICAL DATA

PERSONAL DATA Name Permanent Address Sarah Kristine M. Alanzalon 27 Saint Theresa Street, Maricaban, Malibay, Pasay City Metro Manila (+632) 854-9436 sarah_alanzalon@yahoo.com 25 April 1991, Pasay City

Telephone Number Email Address Date & Place of Birth

EDUCATION Secondary Level First Honorable Mention, Malate Catholic School, Malate, Manila Malate Catholic School, Malate, Manila

Primary Level

WORK EXPERIENCE

Intern, DZUP 16021, April 2010 – June 2010 Intern, GMA Network, Entertainment Television, July 2010 – September 2010

ACHIEVEMENTS

University Scholar: 1st Semester AY 2007-2008 to 2nd Semester AY 2008-2009 College Scholar: 1st Semester AY 2009-2010 to 1st Semester AY 2010-2011

iv ACKNOWLEDGMENTS Mom and Dad, thank you both for giving us a family so open and loving that all of us girls (and hopefully James too) are proud to have parents like you. Ate Agnes and Jed, I always pray that we’ll be together, even in the next chapters of our lives. James, you brought us so much happiness, and for that, I love you. Nanay, Tatay, Mommy, Daddy and Family. Because of all of you, I would want to live nowhere else but in Pasay. Jem, Nessa, Plinky, and Jea, I hope we become friends forever, through thick and thin. Camille, Charm and Chi, I had no real friends in UP, until you came. Because of you guys, UP life became bearable and fun. My favorite girl MG, my favorite partner Gen, my favorite director Jopet, my first friends JT and Janine, my frenemy Ryan, my Kpop buds Kem, Ana, Dove, and Karen, also Bianca, Rox, Dane, Mel, Micah, and every single classmate I’ve had, you touched my life somehow and I hope I touched yours too. Sir Reev Robledo and Sir Bryan Tibayan, thank you for making me realize my strengths and limits. Ma’am Maeanne Los Banos, thank you for instilling in me the value of fortitude. Ma’am Almond Aguila, thank you for teaching me proper thesis writing. Ma’am Melba Estonilo, thank you for teaching me the values of precision and discipline. Ma’am Pearl Manalili, thank you for your guidance and patience. Most especially, Lord God. You gave me a life that’s so blessed with a happy family and supportive friends. I will always strive hard to be a person truly deserving of all these blessings. Thank you, and most of all, I love you.

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Dedication To the One above, my only Lord. To Mama and Dad, my pillar and strength. To Ate Agnes and Jed, my friends and confidant. To Jimmybee, my life’s happiness. To all Kpop fans, this one’s for you. To Big Bang, the one who inspired all these. And to you, who’s actually reading this two-year endeavor.

vi ABSTRACT Alanzalon, S.M. (2011). Kpopped! Understanding the Filipino Teens’ Consumption of Korean Popular Music and Videos, Unpublished Undergraduate Thesis, University of the Philippines College of Mass Communication.

This thesis looked into the popularity of Korean popular (Kpop) music among the Filipino teens aged 15-19 years. The study used the combined assumptions of Straubhaar’s Cultural Proximity Theory, Ball-Rokeach and De Fleur’s Media Dependency Theory, and Blumler and Katz’s Uses and Gratifications Theory. The researcher conducted both traditional and online surveys among 270 Filipino teenage Kpop fans,...
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