I Love Natural Ice Cream

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I Love Natural Ice Cream

Owners : Lazanyi Andra Micaela
I Love Natural Ice Cream SRL
Adress : Aleea Plopilor , bl 12, sc B , ap 11
City : Bistrita , BN , Zip Code : 420051
Telephone : 0040 766 471 456
Email : lazanyi.andra@gmail.com

TABLE OF CONTENTS

I. TABLE OF CONTENTS............................................................................... 2 II. Business summary .................................................................................. 1. Business overview…………………………………............................................ 2.Product/Services features……………………………....................................... 3.Market analyse……………………………………............................................... 4.Marketing strategy…………………………………............................................ 5.Key objectives...................................................................................... III. Detailed plan ......................................................................................... 1.Market analyses …………………………………................................................ 2.Competition ......................................................................................... 3.Products/Services ………………………………….............................................. 4.Marketing strategy ............................................................................... 5.Product/Services production ................................................................ 6.SWOT analyse ………………………………….................................................... 7.Business structure ………………………………….............................................. 8.Management and ownership …………………………...................................... 9.Financial information ………………………………............................................ 10.Action plan ……………………………………..................................................... IV. Final point................................................................................................

Business overview

“I love Natural Ice Cream SRL “ will be a start-up ice cream truck located at Bulevardul Mamaia , Constanta , Romania. We will sell all organic , locally produced, premium ice cream , yogurt (soft frozen yogurt , hard frozen yogurt) and not only cold desserts , but also hot desserts like the popular belgian waffles and a variety of natural juices .

“ I love Natural Ice Cream SRL “ will be the only operated independent ice cream truck of ice cream in Mamaia , Constanta area . Using organic ingredients to make “ I Love Natural Ice Cream “ ice cream will provide a competitive advantage as no other ice cream shop in Constanta currently sells organic ice cream.

Organic ice cream is a super-premium ice cream that caters to the growing trend for healthy and natural foods without additives or other artificial ingredients. In many cases, an entrepreneur first creates homemade organic ice cream and then opens up a shop to sell the product. Such shops are not necessarily small or restricted to a local region, either. One of the best known organic ice cream shops is Ben & Jerry’s, which began selling homemade organic ice cream in 1978.

“ I love Natural Ice Cream SRL” target market is the large base of middle income families that can afford to indulge themselves by making impulse buys of premium ice cream and those who want a refreshing natural fruit juice options. The location of the shop is well located , a crowd area , especially during the summer season , when a number of 2 million turists visit Constanta every year.

PRODUCT FEATURES

“I Love Natural Ice Cream SRL “ will sell :

* Two lines of Premium ice cream : low fat and high fat
* Two lines of yogurt : low fat and regular
* Traditional belgian waffles
* Natural fruit...
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