I Am Trusty

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PROJECT REPORT
ON
CUSTOMER SATISFACTION WITH AND PERFERENCE OF COLOUR T.V BRAND REFRENCE TO BANGALORE, KARNATKA A PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR THE AWARD OF THE DEGREE OF
MASTER IN BUSINESS ADMINISTRATION
TO
M.S RAMAIAH INSTITUTE OF MANAGEMENT
BY
TARAKUL ALAM (11MB7806)

UNDER THE GUIDANCE OF
PROF. Mallieswari R
M.S RAMAIAH INSTITUTE OF MANAGEMENT
NEW BELL ROAD, BANGALORE-560054

CERTIFICATE

This is to certify that this report of Final Project conducted at technical analysis of banking sector equity shares and submitted by TARAKUL ALAM, in partial fulfillment of the requirements for the award of the MASTERS IN BUSINESS ADMINISTRATION to M.S.RAMAIAH MANAGEMENT INSTITUTE is a record of bonafide training carried out under my supervision and guidance and that no part of this report has been submitted for the award of any other degree/diploma/fellowship or similar titles or prizes.

GUIDE Signature:

Name:
Qualifications:

Program Head Signature

STUDENT’S DECLARATION

I hereby declare that the Project conducted on Customer Satisfaction and Preference towards Colour TV Brand at Bangalore, Karnatakaat, Under the guidance of Prof. Mallieswari R and the project report submitted in partial fulfillment of the requirements for the MASTERS IN BUSINESS ADMINISTRATION (UoM) to M.S.Ramaiah Management Institute ,is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other similar titles or prizes .
Place: Bangalore (TARAKUL ALAM)

Date: Reg. No

ACKNOWLEDGEMENT
I extend my special gratitude to our beloved Dean Sheri ......., and Academic Head V.NARAYANAN and Program Head Dr. TRIVENI .P for inspiring me to take up this project. I wish to acknowledge my sincere gratitude and indebtedness to my project guide Prof.Mallieswari R of M.S. RAMAIAH MANAGEMENT INSTITUTE Bangalore for his /her valuable guidance and constructive suggestions in the preparation of project report.

TARAKUL ALAM

SI NO.| Contents| PAGE NO.|
1| Introduction| 5-14|
2| Research objectives.| 15|
3.| Research Methodology| 16-18|
4.| Limitation of the research.| 19|
5.| Industry profile| 20-29|
5.| Literature Review| 30-42|
6.| Data analysis and Interpretation| 43-82|
7.| Summary of findings| 83-85|
8.| Conclusion And Suggestion| 86-88|
9.| Annexure| 89-92|
10| .Bibliography| 93|

INTRODUCTION
The colour television industry in India has seen a dramatic change during the past one decade as liberalization and globalization showed its original face in full swing in the Indian sub-continent, making its market highly competitive and customer driven. A good number of TV customers today face a lot of dilemma at the time of taking a purchase decision to choose the brand because a number of substitutes available in the market. As a result of this, the manufacturers are now forced to behave like price takers rather than price makers. Under the circumstances, it is quite obvious that the companies will have to do more homework to respond to the needs and tastes of the customers in order to survive in this competitive market. When it comes to the purchase decision of the TV customers, it depends on various product differentiation attributes such as price, game and goodwill of the company, design and appearance, digital function, after sales service, durability and warranty, power efficiency, financial incentives (free gifts, discounts and installments...
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