F&N Company is rank amongst Southeast Asia’s leading companies and the oldest companies in Malaysia (F&N, 2011). F&N Group began since 1883 when John Fraser and David Chalmers Neave formed The Singapore Straits Aerated Water Company (F&N, 2010). According to F&N (2010), years later, the new public company named Fraser & Neave Ltd was formed. The brand, F&N enjoys the rare distinction of being a market leader and household name in many categories. In Malaysia, F&N is a well loved brand of many consumers. Today, it has spread its brand to more than 20 countries worldwide and established itself as a leading player in the Food & Beverage arena in Singapore and Malaysia (Fraser & Neave Holdings Bhd, 2009). Beyond soft drinks, it has successfully ventured into beer brewing, as well as producing, marketing, sale and distribution of dairy products such as milk drinks in 1973, ice-cream in 1974, 100 Plus isotonic and Asian drinks in 1984, acquisition of Nestle’s canned milk business in Thailand and Malaysia in 2007, while building an increasing number of reputable brands in the region (F&N, 2010). F&N group is providing superior returns with a focus on food and beverages, glass manufacturing and properties. Moreover, F&N is the only soft drinks company with production facilities in both West and East Malaysia (Fraser & Neave Holdings Bhd, 2009). The company is listed on Bursa Malaysia and has a total workforce of about 1400 employees in 23 offices throughout the country as well as the company operates three manufacturing plants nationwide, among which includes a state-of-the-art facility at its headquarters in Shah Alam, Selangor, Malaysia (F&N, 2011). 3.0 Corporate Vision
According to the Fraser & Neave, Limited (2007), there are a few corporate visions to set out the long term direction for F&N in terms of how they want to go and how they want to reach there: •
Become the leading total Food and Beverage Company in Malaysia and the region. •
Be a world-class...
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