TUTOR: Andrejs Čirijevkis
TABLE OF CONTENTS
Improvements in Organisational Structure
Expansion to New Countries
BCG and McKinsey Matrices
Cash Value of E-Trade
1. MISSION STATEMENT
Using technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trade's rich suit of products and services can be customized to reflect a customer's unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.
E-Trade Mission Statement Evaluation Matrix
Concerns for Survival, Growths, Profitability
Concerns for public image
Concerns for employees
E-Trade Mission Statement (improved)
E-Trade is one of global leaders in online financial and investment services. We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade's wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts...