E-Commerce Lecture Notes

Topics: Marketing, Auction, Procurement Pages: 7 (1098 words) Published: October 26, 2011
Home work: Bring back this info

Student ID
Phone #

Work experience

Find website to analyze
Golf course?

March 4 1983 Boston Computer Exchange

Brick and mortar
Virtual organization
Bick and click

EC Framework, Classification and content


Revenue Model
Transaction model
Affiliate fees

To do:
Benefits of EC
Facilitating problem solving

Chap 1 11-13,20-29
Chap 2 67,68,70,71,77
Chap 3 106-109,114-117
Chap 4 143-145,153-162
Chap 5 180,181,184-187,189-192,197-201,203-205
Chap 6 234-242,244-246

* e- government
e-government E- commerce model in which a government entity buys or provides goods, services, or information from or to businesses or individual citizens.

social computing An approach aimed at making the human– computer interface more natural.

generate and control content and Web 2.0 The second generation of Internet- based services that lets people collaborate and share information online in new ways, such as social networking sites, wikis, communication tools, and folksonomies.

digital enterprise A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency. It uses converged communication and computing technology in a way that improves business processes.

corporate portal A major gateway through which employees, business partners, and the public can enter a corporate Web site.

business model A method of doing business by which a company can generate revenue to sustain itself.

dynamic pricing Prices that change based on supply and demand relationships at any given time.

forward auction An auction in which a seller entertains bids from buyers. Bidders increase price sequentially.

reverse auction ( bidding or tendering system) Auction in which the buyer places an item for bid ( tender) on a request for quote ( RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism.

name- your- own- price model Auction model in which a would- be buyer specifies the price ( and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by Priceline. com.

double auction An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides.

bartering The exchange of goods and services.

e- bartering ( electronic bartering) Bartering conducted online, usually in a bartering exchange.

bartering exchange A marketplace in which an intermediary arranges barter transactions.

avatars Animated computer characters that exhibit humanlike movements and behaviors.

electronic ( online) banking or e- banking Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.

e- grocer A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.

on- demand delivery service Express delivery made fairly quickly after an online order is received.

spyware Software that gathers user information over an Internet connection without the user’s knowledge.

clickstream data Data that occur inside the Web environment; they provide a trail of the user’s activities ( the user’s clickstream behavior) in the Web site.

Web mining The use of data mining techniques for discovering and extracting information from Web documents and Web usage.

collaborative filtering A market research and personalization method that uses customer data...
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